It’s time to reach out. You have the concept, the product, and need to let the world know about it. How are you going to do it? Before you write a 1,000 word essay and send to your massive email list, take a moment and think visually.

Here are four good reasons to consider corporate motion graphics and whiteboard animation videos:

1. Imagery Reinforces Words: Think about your 8^h birthday party: the cake with the colorful frosting and plastic figurines on top…the presents in shiny wrapping paper stacked on the dining table…the awkward kids your mom invited over even though you never even played with them at recess. Can you see that?  Our minds have an active imagination, and we’ll find a way to place an image on top of the words we’re hearing. If the image is supplied to us, we won’t have to work overtime trying to focus on the words we’re being told.
2. Find an Engaged Audience: A corporate animation video brings significance to keywords and concepts that your company is trying to sell, without supplying a virtual pillow to sleep on. The intent is to be engaging, while also being informative.
3. Inspire With Your Product: Not only do you want to engage those interested, but you want to inspire them with your product. Highly effective storytelling can go a long way in building excitement for your company, as the anticipation and expectations of your product will certainly become higher. Which brings us to…
4. ‘Sharability‘: This is where you get the real bang for your buck. If your video is interesting and done by the right people, then it will surely be shared –again and again, and hopefully again – and that is exactly what you want to happen. ‘Sharability’ should be the goal for every video you make, and motion graphics and animation will help get you there.

These are all good reasons, but I’m sure you can come up with more. Remember: business needs marketing, and marketing needs innovation.

RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: http://ripmediagroup.com/businessbrief

Know a company that needs help?  We donate to charity for referrals:

http://ripmediagroup.com/referral-form

Need marketing help? Well, you can start here:

http://ripmediagroup.com/businessbrief

We hate to brag, but… :

http://ripmediagroup.com/portfolio

Still procrastinating? Check out more of our blogs:

http://ripmediagroup.com/blog

Rip Media Group Whiteboard Animation

http://vimeo.com/41059757

Whiteboard animation and RSA-style videos are an increasingly popular form of marketing for businesses and organizations. Just type “whiteboard animation” into Google, and you’ll get nearly 4 million results. Suddenly, video scribing and speed drawing are a coveted skill for marketing companies everywhere – why?

People want information in the most simple, easily digestible way possible. Most of the time, a guy in a suit standing in front of his awards and credentials just isn’t going to cut it if you want to effectively sell the ideas and concepts of your company. This is where whiteboard animation really shows its brilliance:

1. It’s relatively simple to produce. You need a whiteboard, a talented speed-drawer, an excellent lighting person, and a good visual concept. Paired with good  narration, you suddenly have a visually informative video that not only is relatively simple to create, but also should cost less than your average promotional video to make
2. It’s fun to watch. This is why whiteboard animation has really taken off – you get to share more information about your company while also giving more entertainment value to your viewer. You get to watch visual storytelling come to life, with wonderful renderings that effectively illustrate what you’re trying to understand. It’s clean and basic, yet fully entertaining, which is why companies love it so much…
3. It’s easy to share:  Everyone loves watching it. Every web video that features whiteboard animation has the potential to reach a wide audience, and might even have a chance to go viral. TheRSA.org has several whiteboard animation videos on Youtube, with amazing results: these videos have a total of 27 million views!  Other whiteboard animation videos have millions of views apiece. You can see by the numbers that a giant volume of viewers enjoy and share interesting content.

Maybe now you’ll consider video scribing and whiteboard animation for your company, too!

RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: http://ripmediagroup.com/businessbrief

Know a company that needs help?  We donate to charity for referrals:

http://ripmediagroup.com/referral-form

Need marketing help? Well, you can start here:

http://ripmediagroup.com/businessbrief

We hate to brag, but… :

http://ripmediagroup.com/portfolio

Still procrastinating? Check out more of our blogs:

http://ripmediagroup.com/blog

Once you produce the content, you need to promote it online.  Here are some hints and tips for the week when you are thinking of sharing your new videos.

Pinterest is gaining as one of the most trafficked social sites on the web.

Glad to say we jumped on this creative websites bandwagon a little while ago.  Check out our photos: http://pinterest.com/ripmediagroup/

Great source of whiteboard animation, motion graphic animations, corporate video and live video production ideas.

http://www.ebizmba.com/articles/video-websites  If you like any of the ideas, and would like to have something produced …remember to start here: http://ripmediagroup.com/creative-brief to start the creative process. (Of course we are happy to help you write, storyboard, produce, and edit them into a wonderful promotional tool for your brand.)

Google Cloud Drive: Seems great, but can your content end up in ads??  Seems like a wonderful back up service, but make sure you are familiar with the terms and conditions: http://www.wired.com/cloudline/2012/04/google-drive-privacy/

Whew! It has been quite an eventful year so far for RipMedia Group, and it’s about time we give some updates, before we have to give more!

1. We’ve updated our home page to highlight some of our wonderful client corporate and motion graphic videos as well as our new whiteboard animation videos. Go on, check it out here!

2. We were fortunate to film a client, education reformer Michelle Rhee of StudentsFirst, collaborate with Los Angeles Mayor Antonio Villaraigosa, Sacramento Mayor Kevin Johnson, and San Jose Mayor Chuck Reed on part of their ‘California Listening Tour’. Although this is not a final product, check out this video we built to highlight the momentum StudentsFirst is building:

Mayor Villaraigosa, Mayor Johnson, Michelle Rhee, Listening Tour 2012 from maury rogow on Vimeo.

3. A big congratulations to our motion graphic artist Harry for a Webby honor for his work on a new series at the 16th Annual Webby Awards. His motion graphic videos and motion graphic animations have been an incredible asset to our company. Congrats!

4. Big thank you for inviting us to Seattle, Alliance for Education.  At the 1,000 person annual breakfast meeting, the “Alliance’ played our motion graphic video story, and via the guests in attendance, they were able to raise hundreds of thousands of dollars that will directly help K-12 students.  (We will post this animated video in an upcoming blog.)

Alright, folks, here are your coveted digital marketing and hints for the week:

1. Lesson from the above ‘listening tour’ As you know from our social media presentations, ‘Listening’ to your audience is one of the most important aspects of all the elements in social marketing. Would you promote your product blindly without knowing what your clients want? Only a few people on earth are like Steve Jobs: a visionary who knew what customers wanted before they knew. For the rest of us non-billionaires, we must listen to our target market and create the products that solve their problems. This is exactly what Mrs. Rhee and California’s mayors are doing by listening to voters, and solving as many problems in education as they can.

2. Looking for a start to an inspiring video? We have created a new and short creative brief that can be used to start your project like the professionals. Get started today and follow this link: http://ripmediagroup.com/creative-brief.  If you need help with motion graphics, whiteboard animation, or corporate video production, our team is happy to help you continue the process.

3. TubeMogul’s video distribution platform, is now called ‘OneLoad’, and now has its own website.

If you want to streamline your online video distribution and distribute video like a multitasking rock star, One-load is a one stop shop to upload your videos to a dozen sites at once.

As always, we deeply appreciate our clients and those who have helped us grow in 2012. Stay updated and keep informed by following our blog!

RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production.

Know a company that needs help?  We donate to charity for referrals:

http://ripmediagroup.com/referral-form

Need marketing help? Well, you can start here:

http://ripmediagroup.com/businessbrief

We hate to brag, but… :

http://ripmediagroup.com/portfolio

Still procrastinating? Check out more of our blogs:

http://ripmediagroup.com/blog

It has been a busy three weeks for Rip Media, we had a speaker at USC, trips to San Jose, Seattle, and San Francisco to meet with clients, film, and present our completed presentations.

Overall, the success our clients have with the video productions are wonderful.  By having some charitable and non-profit causes as clients, it is even more exciting.

In Seattle, we presented our motion graphic video – seen here

Alliance For Education: Fundraiser from maury rogow on Vimeo.

– to an audience of the two governor elects, press, and 1,000 of Seattle’s philanthropic society.  By many accounts and praise for the production team, it was a success.  The fundraiser brought in hundreds of thousands of dollars to better the school system.  Truly amazing, and we are proud to be a partner of such a fine cause as the Alliance for Education.

Lessons learned:

1.  Produce your video with a target audience in mind.  A video can go ‘viral’ once in 50 million tries.  It is better to create something you are proud of, that tells the story – the WHY – this is important.

2.  Create your video with a high quality production team.  You only have one chance to make a first impression, and video is an amazing way to increase interest and awareness.  In a recent study, 60% of executives responded that they prefer to watch video, than read a web page.

3.  Have collateral that backs up the video on hand, immediately, with a CTA- call to action.  If your video is good, it elicits action.  Take the time to create a full branding with the video as the main piece of the puzzle, and have your website, handouts, and an easy next step built in.

The Alliance for Education did each of these admirably with the motion graphic, live audience, the website that updated with the video immediately after it was shown, and a wonderful hand out with the same imagery from the video.
It is little wonder they are successfully helping our school system.

Glad to be a part of the team.

RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: http://ripmediagroup.com/businessbrief

This month, RipMedia Group’s Maury Rogow will be a guest speaker at two of California’s largest universities, USC and UCLA.

He will be shedding light on the powers of social media and the best tactics for turning the internet into an effective marketing and sales tool.

Maury Rogow, the author behind the upcoming business and marketing book The Sales Force, has given lectures at colleges and seminars across the country. While Rip Media Group has excelled in the world of corporate motion graphics, animation videos and video production, it’s no coincidence that Mr. Rogow has made it a priority to keep marketing and ‘share-ability’ at the forefront of our minds.

RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: http://ripmediagroup.com/businessbrief

Created by Iron Man comic writers Bob Layton and David Michelinie, the plot follows the graphic novel and comic books created by the two prolific writers of Iron Man, for Marvel Comics.

Look  for more updates as the Shambler travels with Comic-Con across the country and continues to promote the newest comic book sensation.  For a chance to meet the creators, keep up with the schedule here: http://www.shamblerthemovie.com/show-schedule.

Come see the Shambler and REGISTER TO HAVE A ROLE IN THE MOVIE at

www.Shamblerthemovie.com or Facebook.com/shamblerthemovie

The movie is a partnership of Odyssey Pictures for financing and distribution, the Gillen Group, and Rip Media Group.

RipMedia Group is an integrated marketing agency that specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production. www.ripmediagroup.com/portfolio

“Nothing is more powerful than an idea.”

This is the first line of text featured in viral sensation web video, ‘Kony 2012′ narrated by Jason Russell (and his son). When a video grows from 10 thousand views to 100 million views in just 6 days, it’s hard to disagree.

Created by the organization ‘Invisible Children’, the video chronicles the horrific crimes of Ugandan LRA leader Joseph Kony, and challenges viewers to take action to stop him.

Along with a swell of popularity has come a backlash of political criticism, making this marketing campaign a very intriguing case study in social media and human interest.

At Rip Media Group, we pay attention when something strikes a chord the way ‘Kony 2012′ has. Without taking a side, we will point out what can be learned from the last week of this video’s journey.

It has the ‘STUFF’

As stated in his upcoming book, The Sales Force, How to use social media sales to launch your brand, Maury Rogow credits a NBC Universal for relating how successful ads use emotional triggers to incite action.  The acronym is: ‘STUFF’.

STUFF stands for: Sensual, Touching, Unique, Fear and Funny. These are five common emotional elements that can be found in a successful promotion – the more of these emotions you can create, the better the reaction. In my opinion, ‘Kony 2012′ clearly features three of these: Touching, Unique and strikes Fear. The touching story of the children in Uganda is effective in drawing sympathy for the cause. The craft and execution of the visual piece is commendable, and the unique tactics and solutions that make this video stand out above the rest. The man with a target on his back, Joseph Kony, is displayed clearly as a dangerous, immoral man who is a major threat to peace, and children –evoking fear and urgency.

It made me want to stand up and take action to stop him immediately.

Which adds up to…

Sharable

What bumped this video into the realm of uber-viral was a clear call to action. In simple terms, the video says, “We must stop Joseph Kony, and here is how you can help.”  With “action kits” and easy clicks for donations, the video ends its moving and inspirational imagery by challenging every viewer to share, share, share. It worked: 100 million views – I am writing this after only one week.

Controversy

Google “Kony 2012” and you’ll find a number of articles and videos published in the past few days that feature many people up in arms about the accuracy and tactics of Invisible Children’s video. From a marketing perspective, what does controversy do to share-ability? In many instances, controversy can help.  For this particular movement, will the backlash hurt its popularity? In some ways, it already has. Screenings of the video in Uganda have been cancelled due to unfavorable reactions, and the rate of online views are slowing down. But, as the founders of the organization are interviewed on major news networks to defend themselves, more viewers may be intrigued to see the video. Time will tell how these developments will affect the video and the movement.

So, what can all of this prove for the potential of web videos? Well, as ‘Kony 2012′ showed, with inspiration, ingenuity and the right amount of ‘STUFF’, a lot can happen in 6 days.  Either way, video marketing can be an amazingly powerful force.

RipMedia Group is an integrated marketing agency in Los Angeles that specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production.  www.ripmediagroup.com/portfolio

Maury Rogow