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Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.
Administrative Duties
- Most externs will have to perform some administrative duties.
- Administrative duties generally include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
- You may also be asked to do research for projects and generate reports. Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.
Project Research
- Externs may be asked to research a specific topic or assignment.
- Marketing interns could be asked to research the trends of the teenager population. Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.
Running Errands
- Helping out around the office also means running errands and getting documents for the people you work for. Duties could include going out to get coffee, restocking the office refrigerator, transporting clients, buying materials and anything else to relieve the pressures of the day-to-day activities of the office.
- Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.
You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing
Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.
Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.
Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.
Internet: You may research key words and optimize web copy for SEO.
PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.
Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.
Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.
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