Tag Archives: sketchboard animation

Your brain’s response to marketing videos – Part 2

Posted on January 10, 2013 by Maury Rogow

What is the brain’s response to marketing videos? – Part 2 In Part I of “The origin of your brain’s response to marketing and videos,” we talked about the science of shared experience and your brain’s tendency to process information in a story as though you were experiencing the stimulus directly. In Part II, we will explore the potential this phenomenon possesses as a marketing tool, especially in the context of a marketing video. From Shared Story to Corporate Video …

Posted in Marketing Tips, Video Production | Tagged Animation software, App movies, company product teaser, company trailer, company video, Corporate video, Explainer video, explainer video company, Explainer videos, How to write an explainer video, introduction video, marketing video, Product video, Promo videos, Promotional video, sketchboard animation, web video production, what is motion graphic video, Whiteboard animation, whiteboard animation los angeles | Comments Off

Your brain’s response to marketing videos – Part I

Posted on January 7, 2013 by Maury Rogow

What is the brain’s response to marketing videos? – Part I Although the 2010 film Inception was marketed as science fiction meets fantasy, its premise of planted ideas and shared virtual experience has basis in cold, hard fact. Emerging research in neuroscience shows that the human brain is programmed for narrative, which means marketing should be focused less on selling, and more on storytelling, less on visual ads and more on the marketing video. Storytelling Stimulates the Brain Neuroscientists in …

Happy Holidays: Wishing you a wonderful holiday video

Posted on December 13, 2012 by Maury Rogow

Know a company that needs help? We donate to charity for referrals: http://ripmediagroup.com/referral-form Need marketing video help? Well, you can start here: http://ripmediagroup.com/creative-brief We hate to brag, but… : http://ripmediagroup.com/portfolio Still procrastinating? Check out more of our blogs: http://ripmediagroup.com/blog

Posted in Marketing Tips, Sales Force book | Tagged Animation software, App movies, company product teaser, company trailer, company video, Corporate video, Explainer video, explainer video company, Explainer videos, How to write an explainer video, introduction video, marketing video, Product video, Promo cartoons, Promo videos, Promotional video, Rip Media Group, sketchboard animation, web video production, what is motion graphic video, Whiteboard animation, whiteboard animation los angeles | Comments Off

Whiteboard animations in sales

Posted on December 5, 2012 by Maury Rogow

Whiteboard Animation Being Used in Sales Death by powerpoint…We have all been subject to this and jumped for our smartphones to check email, weather, or our latest chess move. Don’t let your sales team deliver the final death blow of 60 slides of information when an animated video can deliver the same message in half the time, with twice the interest and recognition. videos can go where salespeople sometimes can not. Videos can be distributed via email or a link, …

Posted in Marketing Tips, Sales Force book | Tagged Animation software, App movies, company product teaser, company trailer, company video, Corporate video, Explainer video, explainer video company, Explainer videos, How to write an explainer video, introduction video, marketing video, Product video, Promo videos, Promotional video, sketchboard animation, web video production, what is motion graphic video, Whiteboard animation, whiteboard animation los angeles | Comments Off

3 New Uses for Motion Graphic Animation and Whiteboard Animation

Posted on December 3, 2012 by Maury Rogow

Motion Graphic Animation and Whiteboard Animation We thank you for visiting our site, and working with us – dozens of new projects this year that took us in so many interesting directions – bioscience, high tech, financial, software, education, law enforcement… Animated videos are compelling and exciting to watch. It goes far beyond that, however. Most of our clients are finding significant benefit from the videos we create, as they are using them across all the marketing and sales …

Posted in Marketing Tips, Sales Force book | Tagged Animation software, App movies, company product teaser, company trailer, company video, Corporate video, Explainer video, explainer video company, Explainer videos, How to write an explainer video, introduction video, marketing video, Product video, Promo videos, Promotional video, sketchboard animation, web video production, what is motion graphic video, Whiteboard animation, whiteboard animation los angeles | Comments Off

Complex subject? Try an animated explainer video

Posted on November 26, 2012 by Maury Rogow

Hope you are well fed, well rested, and had a relaxing holiday. Just before the holiday we completed a new explainer video for Spirent, and worldwide technology firm. A wonderful team to work with, that has a very complex product with a very specific target audience. Many times print alone will not explain what benefits a complex product delivers. So, after reviewing our creative brief with the client team, we wrote and storyboarded the following animation. The entire project was …

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