Educational marketing is the way forward.
The 21st century has revolutionized many things, but first and foremost, the 21st century has revolutionized how we know things. It used to be that companies were the sole expert on their products. Salespeople would
How do you get new prospects? There’s no business owner or salesperson who hasn’t agonized over this question for hours on end. Unfortunately, the simple answer is that “it depends.”
There’s the typical stuff you can do like asking for referrals,
There are many factors that go into making a marketing video that stands out. Anyone can implement cool effects and fancy transitions – but the videos that prove
When the temperature starts to rise, productivity can really take a dive. There are a number of reasons this can happen, and for marketing teams who still have to keep momentum for their clients and maintain the same levels of
In the first part of this series, we talked about how, according to Facebook executive Nicola Mendelsohn, the social media network could become an all-video platform in as soon as five years. If that prediction comes true, it would certainly
Imagine logging onto your Facebook account, looking at your feed and seeing not one single line of text. Instead, every update from every friend is a video. Rather than typing a message about their new cat, your neighbors show their
If you were to go back in time – say 10 years – and tell yourself that online video was going to be stratospheric, the old you might have laughed. After all, back then we were used to buffering, pixelated
Sitting in a Starbucks recently, I looked around the small sea of faces who were buried in their smartphones or laptops, watching video productions. It was cool to see everyone so involved – but it made me realize that a
I’m always studying up on the latest trends in video marketing, and recently I came across some stats that I’d like to share with you. If you’re working in brand development or marketing, then you really need to know this
It’s a match made in Heaven; your marketing video on your landing page. But how do you make sure the union lasts? I wrote a blog recently that had a statistic in it which has generated a lot of chatter
Welcome back as we take you through the Ten Key Steps in nurturing your buyer along their journey as their video production and video marketing tour guide. It’s a process that takes a broad approach, but one that includes video
I was walking along Hollywood Boulevard the other day, and as I looked down at the star’s names, I thought about the journey I was taking – from star to star to, eventually, my office to start working on more
Ok, online video production continues to explode in popularity. Companies of all shapes and sizes are turning to video to share their story with the world.
So, why aren’t you?
It’s all about the proof, right?
Here are some KPI’s that might help
Video marketing is what we do best here at Rip Media Group. Videos come in many forms – not just in terms of animation or live action, but they serve many different purposes. Having an explainer video to introduce your
Rip Media Group isn’t just a professional live action production company. We scour the web for information that can help your overall marketing strategies – and today we’re presenting a report about key insights. Earlier this year, Adobe along with
Often times in the world of corporate video production, the content we have to work with is very dry and complex. Our job is to take the complex material and translate into a visually appealing, memorable and entertaining
Video Marketing is essential in the success of any business since videos are literally everywhere one turns. Look at it this way — about 100 million people watch videos online every single day! In fact, 1/3 of all
One of the biggest challenges facing content producers in their video marketing campaigns is viewer retention. The key is to keep your viewers’ attention long enough for them to see the message of the video. Though this is not the
