Marketing Tips

Most Popular Social Media Campaigns: Part 3 of 4

Popular Social Media Campaigns

Our list of the most compelling social media marketing campaigns of 2012 continues with an exploration of companies who “out-pinned” the competition. Yes, we’re talking Pinterest.

Encourage User-Generated Content

The Campaign: British Midland International’s Pinterest Lottery

The Goal: To increase interest in and

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Google’s Tips for High Ranking SEO Marketing

Tips for High Ranking SEO

What are the two largest hurdles facing start-ups? Easy: capital and visibility. Traditionally, the first would directly impact the second, and businesses with no budget for expensive marketing campaigns would be left undiscovered by consumers and unable to generate revenue.

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The 4 Focal Points of an Explainer Video

Money

What do consumers want in a sales pitch? A simple, straightforward description of the product or service, and an explanation of how it will make their life better. Recently exploding onto the digital marketing arena, an explainer video is the

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Wikipedia, Meet the Marketing Video

Marketing

These days, digital marketing strategies should almost always consider production of a marketing video. Across the board, investment in online video is up, and with good reason. Read on to see how big-name websites like Wikipedia are getting in on

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7 Words to Revolutionize Your Marketing Video

App Downloads and Explainer Videos

7 Words to Revolutionize Your Marketing Video

Marketing is ubiquitously understood as an external or client-facing tool: you market a product or service to potential customers, with the ultimate goal of gaining more business. Contrary to popular opinion, though, marketing is

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App Downloads Soar with an Explainer Video

App Download Soar with Explainer Video

App Downloads Soar with an Explainer Video

You’ve designed the iOS or tablet app, determined the marketing strategy, and are finally ready to release it into the marketplace. But in an over-saturated market, replete with dwindling consumer trust, setting your app

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