Video Marketing

Why does Video Marketing Work?

Video Marketing

Have you ever been in a movie theater and noticed most of the people around you wiping their eyes? Have you ever seen a film, a television episode or even a commercial that affected you so strongly you were still

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Understanding Video Marketing

Understanding Video Marketing

To excel at marketing, you have to understand your medium and its strengths. Video marketing is a medium unlike any other, and it has special benefits to the marketer. Read on to learn three characteristics that separate video from other

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Why Video Marketing Makes a Difference

Why Video Marketing Makes a Difference

I can remember when video production was one component of a well-rounded marketing strategy. These days, though, it’s becoming the most important marketing tool by far. In fact, without a steady influx of captivating videos, it can be difficult to

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Common Objections to Marketing Through Video

Common Objections to Marketing Through Video

Video marketing strengthens customer engagement and lends your business a valuable sense of authority. But despite documented evidence indicating the value of video marketing, many business leaders remain reluctant to invest in this valuable strategy. The following are a few

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B2B Marketing in 2017

B2B

The New Year is well underway and people everywhere are (hopefully) rocking their new year’s resolutions. Shouldn’t you be making some changes in your business too? The market is continually changing, and your marketing needs to shift with it. The

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Quality Video Marketing: Worth Every Penny

Quality Video Marketing

These days, people take camera-equipped phones everywhere. They’re ready to shoot as soon as they see a puppy riding in a baby stroller, a pigeon carrying a piece of pizza or anything else that’s mildly amusing.

As videos are ubiquitous, corporate

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