Contact DetailsName * Organization Name Email * Phone * Current website (s) URL? Include Social sites: Facebook, Twitter, LinkedIn, Foursquare, Yelp Background / Overview / Goal/Direction:What is your one sentence elevator pitch? What is the economic or social issue? Are there any opportunities or problems? “What would it mean to you if…” followed by the solution your organization represents. Pose this question to your viewers. Please describe below What is the objective, the purpose of the video: A concise statement of the effect the ad should have on consumers. Typically expressed as an action. And focused on what the ad should make them think, feel, or do. Example: We want people to download the free app and use it within 10 days to buy the special offer, a $1 family size pizza from Joe’s Pizza. “What would it mean to you if…” followed by the solution your product or service represents. Who is your audience? The more precise and detailed the better. Go beyond age and sex to describe demographics and psychographics. Explain how the audience currently thinks, feels, and behaves in relation to the product category. Ex: This campaign will be aimed exclusively at existing Citibank customers in three test markets: Sacramento, CA, Houston, TX, and Washington DC. The primary target will be segments of our customer database: female, 20 to 35, with at least one Citibank credit card. The target will be approximately 70% married, with combined incomes of $85k. This audience is comfortable with new technology, and quick to test new smart phone apps or widgets that leverage their time. They like to be among the first to have the latest and greatest electronics. They make multiple online purchases monthly. We will call our buyer persona "Joe". What's the single most important thing to say? What's the single most persuasive or most compelling statement we can make to achieve the objective? This should be a simple sentence. No more than a few sentences if absolutely necessary. Avoid generalities. Example: "Joe - CitiClick will simplify and speed all of your online purchases, while providing increased security." What are the supporting rational and emotional 'reasons to believe and buy':Explain why the viewer should believe what we say. Include all the major copy points, in order of relative importance to the donor. In other words, 'What else can we say and show to achieve the objective? What are the 3-5 reasons your members/donors do not move forward? What fears do they have? What makes them hesitate? Is your competition planting seeds of doubt? We need an element of SeductiveTouchingUniqueFunnyFearful Energy level / Voice / Music High energyMid energyLow energy What else will assist creative development: Here's where you can include consumer insights, a description of the brand personality, positioning tag lines, creative thought starters, terms of the direct response offer, result expectations, and mandatory elements such as the logo and Web address. - User quote: "I see. I want. I click. I get." - More info: Call Bill in research 555 8888 for full research report. What is the call-to-action?Choose from list: Like on FacebookDonate via WebsiteDonate in PersonOther or, Other: Brand palette:Please provide us details on media, size and color palette for your finished art: The three main colors / color codes your brand uses: Font name and sizes your brand uses: Photo and Video references: Please add URL's to photos or videos that you would like to emulate or appreciate. We would like to discuss, or read about why you like these videos...please include what you like about the tone, mood, humor, etc Upload any useful photos you would like to utilize: SUBMISSION POLICY "Owner" submitting the "Creative Brief Form" acknowledges that RIPMEDIA GROUP ®, ( "Media Consultants") may have received, may receive, or may be developing media properties similar to the Work described by Owner. Owner understands that Owner will not be entitled to any compensation because of Media Consultants use of any such or similar material. Owner further understands that Media Consultants would refuse to accept or otherwise evaluate the Work if Owner did not agree to this Release, and Owner agrees that there is no fiduciary relationship between Owner and Media Consultants regarding the Work outlined and submitted herein. Confirm *Hi, we are in compliance with GDRP and want you to have a great experience, so please confirm you agree with the storage and handling of your data by this website. VerificationPlease enter any two digits with no spaces (Example: 12) *This box is for spam protection - please leave it blank
