Math is fun! Okay, not really (unless you’re into that sort of thing).
But thankfully it’s really useful in our everyday lives! Hmm. Not so much that either. Remind me again why we take math in school?
Wait, I know. Because sometimes there are things we do in our lives as adults where knowing math makes them easier to understand. Case in point – video marketing and video production!
Okay, before you think I’ve gone off the rails, let me explain. You see, having a firm understanding of math is wildly important if you want to answer one of the most basic and often asked questions in video marketing: what’s the difference between 2D animation and 3D animation, and why such a huge difference in pricing?
Okay, that’s actually two questions. But here goes the math.
Remember geometry? Or whichever version of math that had all the graphs. The X axis and the Y axis. That’s 2D animation. It’s plain and flat. The pictures are easy to understand. There’s not a lot of depth, unless you do some fancy drawing that implies something is behind something else or a square is actually a cube.
With 3D animation, the math goes ballistic. We now introduce a Z axis which shoots out in between the X and the Y and allows us to imply – with the help of some fancy animation software – a whole new dimension. You can actually go through a portal and zoom around things. Up and down, in and out, round and round. Okay, this just went from “math lesson” to “Star Trek episode.” (Or more accurately, some of your favorite animated movies.)
So to create these worlds, as I said, requires special computer software created by some insanely smart mathematicians (who I’m guessing didn’t mind taking math in school). And guess what comes with specialized, proprietary software? Ka-ching! Cost.
And then, in addition to the creation of the animation, there’s render time. Rendering refers to putting all the different pieces together and creating a movie timeline. To do that in 2D takes seconds or minutes or maybe a few hours. For 3D, to put all the information together, to put all the math together, can take days, weeks, and even months. And time is money.
Take a look at this video for a great visual representation of how the math works: https://youtu.be/mGB6kJLdQfY
At Rip Media, we provide a solid explanation for all the reasons you should go with 2D or 3D animation, and then put our words into action. Give us a call!