Choices, choices, choices. Our world is full of options that need to be chosen. It can get quite daunting. Paper or plastic. Fries or onion rings. David Lee Roth or Sammy Hagar. Michael Keaton or Val Kilmer or George Clooney or Christian Bale. Well, that last one is more of a preference than a choice. Wouldn’t it be great if we could choose Bale all day?
This can be true when it comes to video marketing and making a choice between using live action your company’s explainer video or using animation, whether it be motion graphics animation or whiteboard animation. It’s a frequent concern and question that we at Rip Media Group get from clients.
To determine which works best for you, there are a few key factors to consider. For example, if you have a person in your employ who has a great visual presence and is able to express his or passion for the company or product or service you provide, then live action is a good way to go – while clearly featuring that person. Put that person in front of a camera, give them some compelling words to say, and turn them loose! You can then supplement their presence with images of your company or representative images of the industry you serve.
Or sometimes your corporate video message or product is best represented through dramatization where actors perform in a fictionalized setting. Again – that’s higher end live action which requires a full crew and a location. Yes, it can cost a pretty penny, but it can be very effective for an audience.
3. A WHOLE NEW WORLD
On the other hand, if you can’t afford actors, a crew, and a location, or you don’t have that authentic spokesperson, animation – whether it be whiteboard animation or motion graphic animation – is a great alternative. Animation affords you the opportunity to go or be anywhere in the world – or beyond. Wanna fly in a supersonic jet to the moon for your video? Just animate it! With animation, your audience lowers their filters and is much more accepting of the world you’re creating, no matter how fanciful.
For more information on which style is best for you, contact Rip Media Group today.