4 Reasons to Use Explainer Videos at Your Virtual Events

3D Business Animation Model

Explainer Videos at Virtual Events – Yes.  Our only constant is marketing is change.  This year has given us challenges, you have stepped up before, and you are now.

No matter what your business entails, your next event should always be your best event. Are you looking for effortless ways to add value to your upcoming occasion? The following is an overview of the top benefits of using explainer videos at your next event, conference, convention, webinar, virtual conference or trade show.

Provide Visuals to Remember

One of the top reasons to use explainer videos at your next event is that they provide attendees with engaging visuals that will help to reinforce your message, story, and branding.  Ultimately, this draws people in and can lead to open conversations and new customers, even if that is via a chat box…engagement is paramount.

Boost Conversion Rates

Explainer videos can also help to boost your conversion rates. In fact, studies have shown that up to 84 percent of consumers are more likely to purchase goods or services the very first time they are exposed to them if the pitch includes an explainer video.

Create Easily Shareable Content

When you use explainer videos at your event, you are also creating content that is easily shareable if you upload those videos on your website or on social media. Explainer videos make it simple for your followers to spread knowledge about your brand with a few simple clicks. Given that people are more likely to click on videos than they are to read articles, your company will gain more exposure just by creating and sharing these videos.

Show Your Brand Identity

One of the greatest reasons to use explainer videos at your next event is to show your brand identity. Words on paper only have so much power. However, by creating a video, you can insert audio and visuals that are more representative of your business as a whole. By presenting these videos, you will further draw viewers into the world of your brand and hopefully create some loyal customers in the process.

Overall, there are plenty of reasons to use explainer videos at your next event. In addition to creating highly powerful visuals that are memorable, boosting conversion rates, and creating content that is easy to share, creating and using these videos can also help to showcase your brand in a way that is just not possible by the written word alone. Either way, using explainer videos is a great option for any business owner who wishes to take their business to the next level. Rip Media Group, your story starts here!

Some Examples

Our clients have had wonderful success in recent months with their videos at virtual conferences, and are gathering and increasing the amount of engagement and leads.

Two examples:

iTrade Traceability

iTrade Network, a leader in perishables supply chain management, needed video production to describe how they provide an end-to-end supply chain solution suite that tackles the complexities that occur at all waypoints of the perishables supply chain, from procurement and quality to traceability and spend management.

iTrade Network – The Family Farm – Traceability 2D Animation from Rip Media Group on Vimeo.



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