7 Reasons Your Business Grows With Explainer Videos
Explainer videos have become a recent buzzword among Internet users, businesses, and marketers. Whether for advertising purposes, or just to show at corporate events, explainer videos are a creative and effective means to show your business’ purpose and personality. Explainer videos grab an online or in-person audience. They are also more likely to keep their attention versus text or a flat presentation.
1. Videos are Clickable
Internet users are much more likely to click on a video when browsing than to click among the countless text links. A featured video link in Google is larger than other sites, and a video catches the eye quickly. People’s dominant sense by far is sight—and that means skimming through images is much easier than scrolling through text. Couple those images with movement plus sound, and you have a captivating—and clickable—reason for consumers to check out your business over others.
2. Greater SEO
Videos are over 50 times more likely to show up on the first page of search engines such as Google versus other results. That means videos are bumped up the line when it comes to searching for new services or products—and explainer videos are a great way to make your site easier to find. Not to mention that potential clients and consumers are more likely to stay on your site with a video, and increased time on a site means that Google’s algorithms increase that site’s search ranking.
3. Consumers More Likely to Buy
Consumers are more likely to purchase a service or product with an explainer video. One of the most notorious explainer videos is the one created by Dropbox during their 2008 launch at TechCrunch50. With a combination of well-placed creative, but simple demo videos and selective beta testing, Dropbox hit 10 million users in less than two years. The clean Dropbox videos appealed to tech users and the not-so-tech-savvy audiences alike. As switchvideo.com writer Andrew Angus quoted TMG: “Consumers who watch product videos are 85% more likely to buy products, compared to those who don’t.” Videos make consumers more sure about their purchase, especially when it comes to the small business and startup world.
4. Grabs & Retains Attention
From the everyday Internet browser to top CEOs and executives, the creative and visual components of videos appeal to our emotionally wired brains. When the eye tires of scrolling through text, videos stand out. Already, the first still image with the tempting “play” button has the ability to peak curiosity. On top of that, once the video gets going, a viewer is more likely to watch a video for longer amounts of time than to browse a new site. Movement, audio, and images make videos more engaging and relatable. Plus, the added creativity and simplicity of an explainer video makes information easier to grasp.
5. Easy to Track Figures
Many hosting sites, including YouTube, Sprout Video, and Wistia, allow you to track the number of views your video receives. Some even show you the location of viewers, how much of the video they watched, what sections they skipped, and if they re-watched portions.
6. Rise of Video Consumption
The past 5 years has seen a dramatic increase in video consumption. We watch 800% more videos today compared to 2010, and the numbers keep climbing. 18 to 34 year-olds are more likely to stream videos than watch television ads, which means explainer videos have a higher chance of reaching a hard-to-reach group.
Word of mouth is still one of the most effective marketing strategies today. And what better way to share something new with friends and colleagues than by showing them a short explainer video? Videos are more likely to be viewed than external text links. It’s also an easy way to convey a message in an engaging way. Plus, a video creates a more uniform shared experience for viewers across the nation and even across the globe.