How to Create a Great Script for Your Explainer Videos

Live Action Explainer Videos

Your video marketing campaign is one of the most important things you can do for your business. Whether you’re an online business or a “brick and mortar” store, having an online marketing video is essential to your brand and its success. But where do you start to ensure that you have the most effective explainer video? Start with a great script!

First, remember that the average attention span will most likely not withstand a video exceeding 3 minutes. And the time you have to capture their immediate attention is far less. In fact, that stands at around a mere 8 seconds! Because of this, it’s essential to get your message stated earlier rather than later in your video. To determine where in your video that will be, you will have to hash it out within your script.


One of the most important things to do is to time your script. Once you’ve figured out what you want to say, time out your message to see how long it currently runs. This will ensure that you dictate the tempo of your video without wasting any crucial seconds.

Another important aspect in creating a script for an explainer video is to include answers to common objections. Here are some ways to get to the point without losing interest.

  1. Show what your company does: In the introductory stage of the video, focus on explaining what your company does for its clientele. It should be short, sweet and to the point. This ensures that you don’t have an ample amount of people leaving the video before it even gets truly started.

  2. Explain the problem: You need to identify a problem or “pain point” which your viewers may be experiencing. Identify a primary issue you believe your viewers are facing, then demonstrate how you can solve this problem for them.

  3. Create a transition: Explanations of why you created your product or service in the first place can be effective here. Use phrasing that your potential clients understand so they can identify how your company can help them.

  4. Show off your features: Video is a natural visual medium. Use this to show them what you can offer. Capturing people’s attention with your visuals will ensure that they stay for the remainder of your video to see what it’s all about.

  5. Include a call to action: As we’ve stated before, without a call to action, people have no sense of direction. Ask them to sign up, purchase, or spread the word. Never leave potential customers guessing!

  6. Finally, include “proof elements” in your explainer video: These are the necessities that show why your solution is better than the other options out there. Really use this element as a selling point to your audience. Include success stories and reasons why your audience should trust you.


Again, don’t forget to focus on the script first! Another important note to keep in mind is to “plan in analogue.” This is especially true when creating explainer videos. After all, if you don’t know what you’re explaining, how will you effectively pitch your audience? Follow these tips by Rip Media Group and you should be on your way!

If you would like help producing your video, our production team is standing by. Just reach out to us at: We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals. Or start with a creative brief: