I remember starting my explainer video production company in Hollywood, CA, wondering how I was ever going to get my foot in the door with whiteboard animation services. I started small, producing my videos, but inevitably came doubting questions like—“Who is going to watch this?”, “How can I get more video views?” and “How can I have a successful business?” You’re probably just like I was—wondering how to get more views on a corporate video or explainer video so that your business can attract more customers.
First things first, create your video marketing strategy. While whiteboard video production is a fascinating process, it’s not something to jump into without preparation. Rip Media Group is here to help you develop the best strategy for your video from pre-production through post-production. We want your corporate video to maximize its potential.
EXPLAINER VIDEO Creation
The following three steps will walk you through the explainer video production process. Don’t want to do the entire ideation process yourself? We can help you with that. Just need some help? Take our video marketing masterclass!
1. Define Your Target Audience
Companies choose to collaborate with Rip Media because we take a lot of time to find the target audience before building a story specifically for them. We target niche audiences, not the mass market. I would rather pull in 600 buyers than 100,000 “no-buys” or non-interested viewers for a client. You might say, “But wait a second—aren’t more views better?” Not necessarily. The internet has an infinite amount of material to watch; if you have a product or service that is best for females over sixty years old (like a post-menopausal product), then tween boys watching your marketing explainer video aren’t going to help get you more business. I want to be strategic with you so we work smarter together. Know your target audience
2. Write an Engaging Story
Look, no one wants to watch a boring corporate video. Consider creating a whiteboard animation video! The illustrations themselves attract people to their computer screens. We like to find the most captivating way to communicate your company, product, or service to your viewers. Once they click on the video, we want them to watch it until the end! Our society is racked with distractions; I like developing ways to produce and edit your explainer video to keep people’s attention. Now that you understand the importance of having a strong storyline, you must also have—
3. Hire a Good Explainer Video Company
Whether you’re using whiteboard animation, motion graphic animation, or even live action videos for marketing, Rip Media works with artistic professionals to create the best-quality explainer video for you. A video will substantial production value will get a higher ranking in search engines, allowing more visitors to click onto your page and boost views for your company. Hire us as your whiteboard animation company today.
“Yeah, Maury. That’s all great, but how do I build views with my target marketing audience once my whiteboard video production or explainer video production is finished and I’m ready to post it online?” Good question!
Promotion & Distribution
Congratulations! You have completed a whiteboard animation production or have your finished explainer video ready to be uploaded! Let’s crank out some savvy details to get you the most productive views possible.
Again, we can help you with this whole process. However, we also want to make sure you have the tools you need to go it alone! Here’s our advice for post-production explainer video distribution.
1. Find a Good Title for Your Explainer Video
While it might seem like a silly little detail- it’s not! A title can make or break people clicking “play.” You want to attract potential buyers with your title. That way, the potential buyers can turn into business leads and increase your company’s revenue… that’s why you made the whiteboard video or explainer video in the first place! The correct title can also help with your Search Engine Optimization (SEO) so that more people who are searching for your type of product or service can find YOU. An exciting and thought-provoking title will lure people into shopping at your business. With all this in mind, here are several excellent tips that you can use when it comes time to give your new video that all-important title:
Becoming a Title Generator: Top Tip #1
Never make the title of your whiteboard video or explainer for marketing deceptive. If you use a title just for the attractive value it holds without regard to the actual content, you will not only have viewers clicking away in a hurry, but you also risk the potential for negative feedback. It’s like having a trailer that deceives the marketing of the actual movie.
Just look at Darren Aronofsky’s “Mother!” starring Jennifer Lawrence. The cut of the first trailer is like a horror film, but the actual movie is a dramatic and suspenseful allegory of Biblical proportions. Did you know the original screenplay was called “The Sixth Day”? The original title was more suggestive of the Creation allegory (describing humanity as created on the sixth day) than “Mother!”. Had they kept the original title and made a trailer that marketed the video more accurately to its final cut, maybe the movie wouldn’t have been a flop. The title must tell viewers what the content will be without being confusing nor deceiving.
Becoming a Title Generator: Top Tip #2
Experiment with different titles. You may want to go for a descriptive title that evokes an emotional response before going with a purely SEO-rich one. Explainer videos have different tones and should be titled accordingly. And if you’re producing several whiteboard animation videos or corporate videos, you have some space to play around with what works. While experimenting, make sure to keep detailed notes of what your audience is watching and what people aren’t watching. That way, you can improve your strategy in the future. The fact is, you can always go back later and re-title your videos as you see fit.
Becoming a Title Generator: Top Tip #3
Keep abreast of current events and use them to your advantage. This works well for older videos that have been’ out there’ for a while yet, have a new opportunity to reach potential buyers. For example, when a new ‘Sex and the City’ movie comes to theaters, a business owner should re-promote Manola Blank shoes! Great! They can easily update the title of an old video and get a load of new views on it. That’s the same reason why old comic books sell so well when a new movie is made! It’s a simple lesson in supply and demand. So keep your eyes and ears open for new opportunities to arise. You can re-title and re-post your old explainer video (which has now been updated), or you can even re-publish it on social media (but I’ll get to that later).
Becoming a Title Generator: Top Tip #4
Keep your titles short. Only about 50 to 60 characters of your title are visible on Google search. Keep titles short to avoid important words being cut off. That way, the most valuable words will appear at the front of your video or blog to attract people.
Becoming a Title Generator: Top Tip #5
Lastly, there must be no typos in your explainer video, corporate video, or whiteboard animation video title! That will impact your SEO ratings—which can potentially plummet because “Best Rainbow Trout Bait- Catch Hundreds of Fish!” is going to be more searchable than “Best Ranbo Truot Bate- Katch hundreds. Of phish!”
“Maury, enough about titles! What else can I do to build my whiteboard animation video or explainer video views?”
2. Embed Your Video (With Its Awesome Title) On YouTube, Vimeo or Other Top Video Hosts
You increase your ability for potential buyers to find you by uploading your video to hosting sites like YouTube or Vimeo. If you use an unpopular hosting site, fewer people will search those sources, potentially leading to fewer leads. Ultimately, it’s your choice where to upload the video, but I recommend putting it in a high-traffic area.
3. SEO Optimize the Page You've Embeded Your New Whiteboard Animation Onto
Also, add text or transcript in the description area. Why? Once again, search engines like Google and YouTube will optimize your corporate video(s) into their algorithm. I can’t stress this enough– the more targeted information you can add to your website, the more like viewers will find your explainer video. How so? Viewers and readers alike type keywords into the search bar, and the search engine calculates whose post comes up on the first page. Adding keywords will help your ranking on search engines and boost visits from potential customers.
4. Share Your New Video Production Like Your Life Depends On It!
Twitter, Facebook, Instagram, TikTok… I’m sure there will be another new social media outlet tomorrow. Market wisely! Reach out to your current customer base and show them the new and exciting things going on with your company. Also, reach out to your potential buyers who follow you. Maybe your latest corporate video will finally tempt them to pick up the phone or click through to your website! Remember to post a status update or description that will pique your viewer’s interest.
There are even more ways to build up your views, but these are manageable steps you can do without a large marketing team behind you. As I said, it’s essential to start from the beginning. You can’t jump from a boat into the middle of the ocean without taking swim lessons first—that’s a surefire way to experience a disastrous production. I created RIP media for strategic video marketing. I want to see your company (and your company’s videos) succeed.
RipMedia specializes explainer video production, corporate animation videos, web video design, website optimization, and social marketing. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: https://ripmediagroup.com/businessbrief