Explainer Videos are a must for today’s B2B content. People are busy: when they’re running their own business or facing a deadline from their boss, they want to know what you do, how you do it and why they should hire you — all in less than three minutes.
Some customers may scan your homepage and even read your About Us page. If there’s an explainer video as an option, though, chances are, they will start there. The numbers prove it: Site owners are typically slammed with over a 100 percent increase in sales traffic.
This is your chance to really wow them in a way your About Us page never could. Your explainer video should be front and center on your site’s landing page. Keep in mind there are three main types of explainer videos — live action, animated and whiteboard.
Live Action Explainer Video
This video aims to create an emotional connection between the product/service and the viewer by using real people in a real world. It works best for a people-oriented service, like a medical provider or charity, or a business that sells a physical product, such as bicycles or coffee.
2D & 3D Animation
The animated video jumps outside the confines of reality to convert viewers into customers. It’s also the most popular kind of explainer video; you’ll find it on landing pages belonging to software companies, writers for hire, web designers and others who sell an intangible product or service.
The last option is popular, inexpensive and super simple to make. Basically, this is the video where animation and/or text is drawn and then erased continually. These videos are engaging, especially with a narrator’s smooth voice.
Once you’ve determined the type of explainer video you want to make, you’ll need to work on the script. You need to do this part yourself because you know your company best.
Don’t fret if writing isn’t one of your many talents. The point of the script is to simply and quickly explain what you offer, why it’s unique and why the viewer needs it — or in the case of a cause, why they should donate.
You can always have a professional copywriter tweak the text before it’s time to hand it over to the production company for voiceover work and production. This final stage is when the pros create your killer explainer video. It will follow your script and add the graphics or animation that will decrease your bounce rate and see your sales soar.
Here at Rip Media Group, we know that – regardless of style – all successful marketing videos start with a great story, and that’s where we come in! Reach out to us today to set up your free consultation.
Remember, your story starts here!