You probably think that you know everything about explainer videos, but grant me just a couple minutes to show you the most underrated tool when it comes to video marketing. This great tool is called whiteboard explainer videos, and no, this is not just some trend that will be useless in a couple weeks.
So, let’s see why you should start using whiteboard explainer videos in your video marketing strategy, to ensure your ROI is the best possible.
1. Explainer Videos – The Hollywood of Marketing
Remember the time when billboards were the biggest thing and they were one of the most effective marketing tools? Well, time has passed and giant billboards are not as effective anymore. But billboards are not totally gone, they’ve evolved into whiteboard videos, these type of videos can move, talk, use music, and they’re more entertaining overall. Basically, they are the modern version of billboards.
Here’s an example explainer videos, if you want to understand better how good they are: 3D Explainer Videos from Rip Media Group
2. The Science Behind the Success of Explainer Videos
Have you ever wondered why some people enjoy watching frenetic, that are full of colors, cut scenes and visual stimuli? The answer is that human brains are wired to retain visual information better than just text.
For example, you could write a detailed essay about your product, and how it will change everyone’s lives, but no one has time for that (and it’s boring), but imagine you create a 2 minute explainer video that highlights why your product is better than others, and how it will save people’s time, while doing it in an engaging way, that will get at least thousands of impressions.
For some fascinating insights about entertaining explainer videos, do yourself a favor and check out The Future of Video Marketing and How to Stay Ahead.
3. Whiteboard Magic – Why it’s More Than Just Doodles
Ok, now let’s talk about, why are whiteboard explainer videos the best options out of the galaxy of different types of explainer videos. The answer is simple, it is because they’re clean, minimalistic, and entertaining. Whiteboards can effectively break down complex ideas with simplistic drawings, so everyone can quickly understand why your product is the best, even someone that’s not familiarized with the market. It’s like that one teacher in high school who made mathematics fun and easier to understand.
Here is a real example of a B2B explainer video: Explainer Videos Tech B2B
4. ROI of Explainer Videos – Because Money Talks
Now, it’s time to talk about returns, because whiteboard explainer videos are on the top of the list, even when it comes to conversion. One of the best things you can do with your video marketing budget, is to invest in explainer videos, because they not only increase conversion rates, but they also boost your website SEO. If you didn’t know search engines are focused on quality and engaging content that keep users engaged, and videos are the best type of content to achieve engaged users.
To learn more about how to increase your return on investment, check out this: Why Video Marketing and Storytelling are Essential for Social Media Selling.
5. DIY or Professional Explainer Videos?
Thanks to technology, we can create decent explainer videos by ourselves, that’s a good first step in the journey to improve your brand marketing, but to truly stand out and launch an explainer video that captivates your audiences and that effectively converts, you need to invest in a professional explainer video because quality matters, and your audience will notice the quality. Remember, that the internet is full of videos that are fighting for users’ attention, and you don’t want to be a flop.
If you want to know how to start, you can get in touch with the pros at Rip Media Group for free.
Key Takeaways
- Explainer Videos are the New Age Billboards: This is because they are dynamic, engaging, and innovative, and that’s what audiences are looking for.
- Our Brains Loves Videos: Engaging videos boost dopamine in our brains, making us addicts to engaging content.
- Whiteboard Explainer Videos are Top-notch: They’re minimalistic, simple, and entertaining at the same time, and that’s the perfect combination for success.
- The Best ROI: Investing on explainer videos is like always betting on the winning horse, because the chances of them getting great results are pretty high.
- Quality over DIY: If you can do an effective explainer video yourself, that’s completely fine, but if you can invest in a professional one, you’ll see much better results.
Your Action Items
- Improve your Marketing Strategy: If your strategy is stuck in the 20th century, you need to adapt your approach to the new trends.
- Learn Constantly: Don’t fall in love with the first video you see, experiment with different types of explainer videos to see what works best for you.
- Budget for Quality: Save funds to invest in high quality explainer videos. Remember, quality over quantity.
- Engage and Test: Once you have the video, you’ll still have some work to do, you need to track performance, to see what can be improved for your next campaign.
- Iterate and Improve: You need to always be looking for ways to improve your video marketing approach, remember that only the brands that innovate get to grow exponentially.
It’s time to improve your marketing campaigns, and start using the most effective types of content . Trust me, once you dive into the world of explainer videos, you’ll start to see an increased ROI, much more impressions and conversions, and many more benefits. And if you don’t know how to start or how to structure your videos properly, don’t worry, we got you! Contact us, and let’s start this exhilarating journey together.