A process of internet marketing that uses Google AdWords/AdSense advertising to target people who previously visited a company’s website (most of which did NOT make a purchase). Using site visitor information, product-specific advertisements for that company’s website are displayed for the potential buyer as he/she browses OTHER websites in the Google Display Network.
Google gives us this example for remarketing: As online shoppers look for new running shoes, they visit a popular online store, FastSneakers.com, to browse the different styles. However, many users may leave without buying anything. FastSneakers.com could add these users to a “Site Visitor” list. This will enable FastSneakers.com to reach out to these potential buyers, as they browse other websites, with a compelling call-to-action or offer that will encourage them to return to the website to complete a purchase.