Job Listings

Title Sales Executive
Salary TBD
Location USA: Virtual
Job Information

Sales Executive – You are responsible for selling video, motion graphics, animation, trade show video, online video, commercial video, as well as online ads, mobile apps, partnerships, and other digital products. Sales Executive will work with existing, new and prospective accounts through a combination of telesales, show/event coverage, and personal visits.

RipMedia boasts a friendly working environment that is conducive to professional growth.  Join our growing team and find out why RipMedia is such a great place to work!
Consistent with federal and state law, the Company will employ individuals currently authorized to work.  However, no one should expect company sponsorship for work authorization if his or her current work authorization expires.

Requirements

Applicants should have the following attributes:

  • A strong sales background, with experience in video or event (trade show) sales a plus
  • Demonstrated sales and customer service skills
  • Fluent in using digital and social media in their personal/work life
  • Proficiency in basic PC programs (Word, Excel, PowerPoint, etc.) and contact management software
  • A positive attitude, professional communication skills, and a desire to succeed
  • Self starter: You will be assigned a quote and have room to plan your own days
  • Strong sense of urgency regarding communication matters, sales deadlines, and a proactive approach to the job
  • Ability to write business correspondence
Apply Now


Title Art Director
Job Information

Responsible for overseeing the creative development, production and delivery of web and commercial videos for multiple clients within a busy commercial production company environment.

General Responsibilities:

Commitment
Must work in office 40-50 hours a week

Creative Vision

  • Learn the branding and message of each client
  • Develop and implement that message into a creative vision for every video
  • Manage internal branding and style guides

Artist Management
Manage relationships with all artists for each creative project:

  • Designers
  • Illustrators
  • Web Designers
  • Cartoon Animators
  • Motion Graphic Animators
  • Voice-over Artists
  • Picture & Sound Editors
  • Directors
  • Writers

 

Specific Responsibilities: 

Generate Scripts

  • Responsible for all drafts of scripts
  • Write the script yourself or choose from a pool of writers

Animation Production

  • Choose appropriate artist for job
  • Generate all art frames needed
  • Work with Account Manager to develop script and shot list
  • Choose appropriate animator
  • Manage animation process
  • Communication hub between Acct Manager and Artists

Live Action Production
As part of a live action production:

  • Work with DP to select locations
  • Review shot list with Director
  • Weigh-in on all casting decisions
  • Generate storyboards
  • Work with production designers, set dressers/builders as needed

 

Post-Production

  • Live Action – choose editor
  • Animation – Art Director edits
  • Communication hub between Account Manager and Editor
  • Direct voice-over sessions
  • Direct VFX artist
  • Help editor choose music
  • Oversee quality of editing

Meeting/Call Requirements

  • Schedule and run 1-2 brainstorming pitch meetings/week
  • Participate in all client creative calls
  • Participate in all internal creative meetings
  • Attend casting sessions (or review all video from casting sessions)

 

Desired Background:

  • 2-3 years Art Director, Producer, or related experience
  • Strong experience with video animation
  • Past experience in commercial video production

 

Desired Skills:

  • Excellent communication skills (Phone, email, in-person)
  • Excellent copywriter
  • Strong design and animation sensibility
  • Firm knowledge of Adobe Creative Suite: Photoshop, Illustrator, After Effects
  • Experience with Final Cut Pro a plus
Apply Now


Title Executive Assistant/ Project Manager
Salary 15-25/hour
Start Date 2014-04-03
Location Hollywood, Ca
Job Information

Job Description
Reporting directly to the Founder, the Project Manager is a combination of roles that will oversee the internal operations, implement sales and support systems, and collaborate with the Founder in administrative and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.
The responsibilities and rough time allocation include:

Duties :
–        will set up interviews and conduct new interviews weekly for new : Editors , animators and artist talent.
–        will organize projects in our Project Management system Trello and ProofHQ.
–        should be able to handle client and partner calls and relate the Rip Media Story and services.
–        will make outbound calls to prospective partners and prospects (intro sales and research)
Qualifications:
–        The executive assistant must have a wonderful phone presence and outgoing warm personality as well as being energetic, eager and organized .
–        Must be able to work in a fast paced environment and be able to multi task.
–    must be able to handle real time chat questions on the website
–    will input data into SalesForce.com and Trello
–    must be able to correctly and clearly input data into WordPress blogs
–    must be proactive and act in the best interest of the client and the agency.
–     must have full command of the entire adobe suite…Mainly: inDesign, Illustrator and Photoshop as well as working ability in AfterEffects and Final Cut Pro 7.

– Working abilities in WordPress and command of Youtube channels

 

Your weekly breakdown of duties:

Administrative (40%): Support and create client development efforts – creating and managing leads via our current Web, SEO, SEM/ads, blogs, videos, and public appearances, fielding inquiries, writing proposals, organizing daily tasks, and managing projects

Project Management (40%): Consolidation of current programs & create project management tools into more effective, uniform systems; maintaining relationships with our top independent consultants; management of outside vendors; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals

Account Management (20%): Contract management (clients, employees, consultants); Management/administration of business development database; respond to leads via phone and email with our mission and help prospective clients; update proposals, pricing, and invoices

The Manager may ultimately manage and have the support of a small team (5-10 associates, interns, bookkeeper, production) and should be able to anticipate, given his/her past experience,  issues that will arise for a growing creative services firm.  A four year degree in a top tier university educational institution is required as well as at least 1 year of experience working as an assistant.  Southern California/ Local candidates preferred, though exceptional candidates from other locations will be considered.

 

Apply Now


Title After Effects and Explainer Video Animation Expert
Salary TBD
Location Los Angeles or Virtual
Job Information

After Effects and Explainer Video Animation Guru

Our business is growing and we are looking for experts in multiple styles of 2D and 3D animation with Final Cut/Adobe, After Effects, and 3D design.  Video animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Explainer video editing
  2. Explainer video writing
  3. Explainer video storyboarding
  4. Illustration
  5. Character Design

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learner
  2. vivacious manner
  3. Forward-thinking
  4. Detail-oriented
  5. On time delivery of projects
Apply Now


Title Sales Shark
Salary Commission
Location Los Angeles, CA
Job Information

First-off, this isn’t your normal, old, boring job-listing. We could post some corporate-sounding cliches such as, “We are looking for highly motivated sales professionals,” but what we don’t want are cookie-cutter-corporate-quota-grabbers.

What we really want are entrepreneurial spirits who live for sales – people who eat, sleep and breathe business development. We are looking for a team of sales sharks. Hunters. Killers. Do you fit the bill? Do you love the thrill of the hunt? Do you wake up every morning ready to attack your Rolodex and find new leads? Do you live for the high that only comes from closing the deal? If so, then read on.

Here’s a little about us. We are Rip Media Group. We are a team of passionate storytellers, and in case you can’t tell from this job posting, we are serious about having fun. We create corporate explainer videos, and we specialize in animation such as whiteboard, character animation, 2D and 3D motion graphics, and live-action videos. We cover a broad scope of types of video for our clients – everything from product explainers to internal communications campaigns to training series. We have worked with a vast array of clients – from Cisco, NBC Comcast, Deloitte, Ben & Jerry’s as well as hundreds of other companies, both large and small. We been around since 2007, and we are legit. Don’t believe us? Just check out our website, www.ripmediagroup.com, to see some of the work we’ve done.

So, that’s a little bit about WHO we are. Now, here’s a little bit about WHO we want.

We want you . . . but only if you’re a goal-oriented, relentless selling machine. Seriously – we are looking for a sales Terminator. We are poised for growth, and we want people who are just as interested in growing as we are. We are looking for true prospectors who can work with potential customers (ie: CMOs, Marketing managers, VPs and their staff) to help them find what they want, create solutions and ensure a memorable, smooth, sales process.

Below are all the other details you need to know. Seriously, though, if you’re a hunter and you think you’re right for us, then contact us today.

Essential Duties include:

  • This position requires strong prospecting and lead-development skills.
  • You will generate new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opportunities
  • You will need to be able speak in a friendly way to customers and potential customers, listening to their needs and helping communicate solutions for them.
  • Spending time every day setting meetings with prospective customers
  • Effectively using a variety of sales techniques and materials – cold calls, presentations, visits, cultivating relationships, networking, and research.
  • Provide product quotes to customers as needed
  • Keeping accounts and sales records up to date within our CRM.
  • Be able to deliver customized sales presentations by phone/web-demos and in person
  • Attending weekly sales meetings as required (virtual is OK)
  • Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota
  • Be the face of RMG and ensure a superior customer experience

QUALIFICATIONS
Our Ideal Candidate:

  • You’re self-motivated and results oriented
  • You have an outgoing, resilient personality. Not every prospect is going to turn into a sale, the ability to bounce back will be key for this job.
  • You enjoy the thrill of the hunt by bringing in new business
  • You’re confident and not willing to accept no for an answer
  • You don’t take yourself too seriously and can have fun while being effective!

Required Skills:

  • Bachelor’s degree preferred
  • Passion to educate & sell
  • Exceptional written, verbal, phone and presentation skills
  • Strong computer skills (Podio experience a plus)
  • Proven track record at exceeding monthly, quarterly or annual quota
  • BONUS: Experience with or selling: video production, digital media services, creative marketing, or print advertising.

Looking to start work on or before March 1st. We are an equal opportunity employer.

Job Type: Commission
Required experience: Sales: 3 years

Apply Now


Title Whiteboard animation guru
Salary TBD
Location Los Angeles
Job Information

Whiteboard Animation Guru
Our explainer video and whiteboard animation business is growing fast and we are looking for experts in our style of 2D and 3D animation with speed drawing / whiteboard animation. Whiteboard animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Speed drawing
  2. Explainer video creation
  3. Explainer video writing
  4. Explainer video storyboarding
  5. Educational video speed drawing
  6. After Effects
  7. Final Cut, Maya, or Adobe Premier are also useful skills.

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learning, vivacious manner
  2. Forward-thinking
  3. Detail-oriented
  4. On time delivery of projects
Apply Now


Title Externship
Salary None
End Date 2014-05-08
Location Raliegh Studios, Los Angeles
Job Information

Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.

 

Administrative and Marketing Duties

  • Most externs will have to perform some administrative duties.
  • Command of the Adobe suite is extremely useful.
  • Bring energy and bright ideas about the newest and most creative campaigns.
  • You will also be doing research about peers, competitors, brands, and contacts within the brands
  • Administrative duties may include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
  • Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.

 

Project Research

  • Externs may be asked to research a specific topic or assignment.
  • Marketing interns could be asked to research the trends of the teenager population.
  • Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.

 

Running Errands

 

  •  Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.

 

 

You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing

 

Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.

Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.

Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.

Internet: You may research key words and optimize web copy for SEO.

PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.

Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.

Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.

 

 

Apply Now


Title MBA Level Intern
Salary TBD
Location Hollywood, Ca
Job Information

MBA Level Intern:

Reporting directly to the Founder, the Operations intern is a combination of roles that will oversee the internal operations, and collaborate with the Founder in business finance and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.

The responsibilities and rough time allocation include:

Business Development (40%): Support and create client development efforts – creating leads via our current Web, SEO, SEM, blogs, videos, and public appearances, fielding inquiries, writing proposals

Operations (60%): Consolidation of current programs & create project management tools into more effective, uniform systems; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals.

Qualifications

This person will need to be a self-motivated, entrepreneurial, high-energy individual who can easily function in a high demand, performance-driven environment. S/He must have exceptional interpersonal skills and be accustomed to working on multiple tasks in parallel. Professional services industry experience is preferred. A four year degree from a top-tier educational institution is required.

Apply Now


Title Digital PR Extern
Salary None
Job Information

Social Media

Conduct market research for new email/blog/website campaigns using Hoovers, IMDB Pro, and Inside View.

Garner additional social media awareness for our company using Twitter, Facebook and other social media sites.

Increase email database of customers and prospective customers for email marketing purposes.

Support various client advertising projects.

Key duties will include some of the following:

Increase company visibility
Stay on top of content deadlines
Give feedback on client video clips and campaigns
Research industry trends for monthly company newsletter
Update social media posts

Follow up with client leads
Collect website statistics
Email marketing – via icontact or mailchimp
Researching Hoovers and IMDB for lists/email
Writing of press releases and weekly short blog 2-300 words
Solid grammar and punctuality is critical.

Personal Qualities:

Fast learning, vivacious manner
Forward-thinking
Detail-oriented
On time delivery of projects

Requirements:

B or higher grade point average
In-depth knowledge of Microsoft suite, Keynote, and Adobe software
Experience with Final Cut is beneficial

Apply Now


Title Artist/Illustrator / Graphic Design
Salary TBD / Project based to start
Location Hollywood, Ca
Job Information

We are looking for artists/illustrators for our production company. We specialize in digital marketing, web design, story boarding of motion graphics, and video production.

Key duties will include some of the following:

Multiple projects each week
Meet and be ahead of content deadlines
Introduce new ideas and feedback for client video and campaigns

Personal Qualities:

Fast learner

  • Engaging manner
  • Forward-thinking
  • Detail-oriented
  • On time delivery of projects
  • Creative
  • Solution focused

Our production company projects differ from project to project but we do : Explainer Videos, white-board animation, live video production, motion graphic animation videos.

We also create websites, info graphics, and storyboards.

Please view our website for the type of projects and videos we create and please have samples of storyboards, illustrations, and animations available to show us.

Apply Now


Title Sales and Marketing: Corporate Video / Commercial
Salary TBD: Commission
Location Hollywood / Virtual Office
Job Information

HIRING SALES & MARKETING MANAGER
CORPORATE / COMMERCIAL PRODUCTION

We are currently seeking a Sales/Marketing Manager at a Corporate and Commercial Production Company.

Candidate MUST have prior experience in selling media related and creative services.

Ideal Candidate:
– Has a college degree.
– Has experience in sales and marketing for creative services, production and post- production services.
– Has an understanding of the production process.
– Must be a self-starter with a great attitude.
– Must be able to help in the design and implementation of a marketing and sales plan.
– Must be comfortable making calls to solicit business. (Advertising Agencies and Direct to Clients)
– Must be comfortable making appointments to show samples of our work and solicit new business.
– Must be able to create presentations for new business pitches via screen sharing and in person.
– Must be able to manage online presence for the company (Facebook, Twitter, Official Web site, Directory listings, Mail Chimp and various advertising channels).
– Must be able to research potential clients and information to find decision-makers.
– Must be able to research potential advertising opportunities.
– Must have good computer skills and knowledge of  business programs.

HOURS:  9am-6pm.
PAY:  Negotiable, Depending On Experience.

Apply Now


As a marketing professional, I am always looking for ways to improve my marketing strategies, increase customer engagement and boost conversion. Video marketing allows me to do all three. It should come as no surprise to learn that more and more businesses are making the choice to integrate corporate videos, explainer videos, animated videos and other types of video production into their marketing strategies.

Why Video Content Is So Powerful

A recent study showed that 70 percent of B2B marketers now use at least some form of online video marketing. There are several factors that make video content so powerful.

1. It Entertains Viewers

We live in an action-packed, fast-paced world, and video content fits right in. Online viewers are instantly attracted to movement on the screen. I know that when I scroll down my Facebook page, videos, more than standard posts and pictures, grab my attention. Studies show that consumers are more likely to watch a video than read written content.

2. It Educates Consumers

Explainer videos have become increasingly popular because they give companies an opportunity to educate the consumer about their products. Whether using animated videos or live-shoot videos, you have the ability to show your goods or services to consumers, explain why they need them, and teach them about your brand more effectively than you ever could with words alone.

3. It Promotes Your Company

I’ve seen video marketing used to introduce new products, announce special events, promote contests and make many other online announcements. It offers an excellent platform for promoting your business and generating consumer excitement. Studies show that consumers instinctively trust a human face. Adding this human element helps you build trust with the consumer.

4. It Improves Customer Engagement

According to a recent study, online users are up to 10 times more likely to engage by sharing or commenting on video content than they are on written blogs and posts. This is partially because the human voice conveys emotion. Several elements of voice, such as tone, volume and pitch, help listeners connect emotionally, and they feel engaged within just a fraction of a second.

Video Production Tips

When I create video content, I start by determining my target audience and what things they care about. Understanding my target audience and their needs enables me to create video content that will entertain and educate them, all while promoting my company and my goods and services. However, it’s very important to keep the video professional and avoid sounding too salesy. Keep the consumer and their needs front and center. Integrating video content into your marketing strategies is not as difficult as you may think. My team at Rip Media Group creates professional video productions that attract customers, encourage engagement and work to boost conversions. Remember, your story starts here!
From YouTube to Snapchat, the demand for short, engaging videos is greater than ever before. Today’s internet users don’t have the patience for lengthy blog posts; they demand instant stimulation via high-quality visuals and audio. Deliver on this desire and you’ll enjoy a sharp uptick in sales — and an exceptional return on investment. Fail to integrate videos into your marketing efforts, and your competitors will leave you in the dust.

Videos vs. Words: Why Videos Are More Effective

The cliche about a picture being worth a thousand words holds true in the virtual sphere, but videos are even more valuable. According to Forrester Research’s Dr. James McQuivey, just one video has the same impact as a whopping 1.8 million words! Videos are extra effective because they simultaneously provide auditory and visual stimulation. If your audience relies on visual stimuli alone, they’ll only retain 10 percent of presented information. This alarmingly low retention rate jumps to 68 percent if you add in an auditory element.

How People Respond to Videos

Today’s world is undeniably mobile, and if there’s one thing people enjoy while browsing their smartphones, it’s viewing video clips. This insatiable demand perhaps explains why video now accounts for half of mobile traffic. Furthermore, mobile users are three times as likely to view videos as their desktop and laptop counterparts. Despite what we’ve been told about the YouTube rabbit hole, viewers don’t necessarily get stuck in an endless trap of watching videos; upon seeing a video, they are twice as likely as non-viewers to visit a related website.

Increasing Conversions: What Are You Waiting For?

Click-thru rates are impressive for video-based campaigns, but this approach won’t merely entice new visitors to your website; once there, videos convince prospective shoppers to take the next step in the sales funnel. More than half of consumers claim that they feel more confident in their purchasing decisions after they’ve viewed a video. Your video, therefore, not only scores you that first big sale, but also future sales and even referrals. High-quality production is key to marketing success in today’s video-obsessed world. No matter your goal, we can take your marketing effort to the next level with compelling, visually effective videos. Remember, your story starts here!
It all begins with one great idea. Perhaps you’ve thought of an ingenious new concept or have the beginnings of a captivating story on the tip of your tongue. The steps you take now could determine whether your concept blooms into something greater, or is lost forever. What usually happens when you’re struck with an excellent idea? You jot it down and eventually forget about it, thereby failing to harness your natural creativity and passion. How many notions have floated away, merely because you didn’t bother to act? Don’t make this mistake again. With our help, you can fully explore your idea and transform it into something greater.

Developing Your Script

You understand the value of video marketing and have come up with your million dollar idea. Congratulations! The hardest part is out of the way. Now, it’s time to sink your teeth in and develop your concept. This essential process begins with expanding on your brainchild. You must now determine who you want to reach and how they should feel during and after viewing your video. A top-notch script is key, since it allows you to accurately convey your thought process to your audience. We encourage you to follow our six-step system, which transforms basic concepts into engaging scripts. This, in turn, serves as a valuable blueprint for the final product.

The Value of Quality Production

Once your idea is fully fleshed out, you’ll be ready to move forward with production. That’s where we come in. We work closely with you to capture the essence of your concept through exceptional cinematography, sound effects and original visuals. We are determined to stay true to your vision, but also to make the most of it with a video that leaves a lasting impression. Are you currently toying with an idea for a video but aren’t quite sure where to take it? Let us know. We are intimately familiar with the satisfaction of watching a simple idea unfold and, through hard work and excellent production, reaching new heights with a captivating video. Don’t discount your latest idea. With our help, that idea could be the spark for your most effective marketing effort yet. Our experts have expanded on several intriguing ideas, and now, we’re ready to bring yours to life! Remember, your story starts here!
Long gone are the days of flipping through a handful of network channels on a television set (heaven forbid without a remote!) to find something to watch on the tube. Never mind the endless reruns! Very few new or exciting offerings ever came on the air. Think about it. Even now when friends or family gather around the screen, not everyone gets to watch what they want. For this reason, they would rather look at their phone and browse either Facebook or YouTube. This makes one wonder — how much longer will regular network TV even be around? Social media and online media services (such as YouTube) have taken center stage as they prove over and over again to be a tremendous power in the media business. There are viewers of all ages enjoying YouTube every single day. While millions of views are significant in the television and movie worlds, they simply pale in comparison to the billions of views that YouTube gets on a daily basis. Companies have seen the impact YouTube has on consumers and are investing large amounts of money on advertising distributed throughout the site, including targeted videos. This means that YouTube has become an important advertising tool for companies wanting to extend their brand reach and reputation. It has even been stated that if your company does not advertise on YouTube, it is likely to be losing customers. YouTube is aware of this, now making advertisers pay for extended reach and the frequency with which their ads are played with certain videos. YouTube also noticed that users will pay to avoid having to watch advertisements and has implemented a system called “YouTube Red.” This is unique in that it allows viewers to gain access to interesting features, such as playing videos while phones are in sleep mode or bypassing advertisements. Much like Netflix, subscribers to this service must pay a monthly fee to avoid ads. From a small site for sharing homemade videos, YouTube has grown into a giant in the advertising and media distribution arenas. YouTube knows it’s a gigantic force to reckoned with. At the same time, it is not only a beneficial force for its company, but also for its advertisers. Remember, your story starts here!
Seemingly overnight, YouTube became a phenomenon that quickly took the online world by storm. It has rapidly become a household name in almost every country in the world (with internet access). Maybe it’s due to the fact that users are given the ability to upload anything that their hearts desire without much limitation (except for copyright laws; it’s best if you avoid uploading videos that you did not create). Add to this the fact that there are countless things to watch (it is estimated that over 60 hours of video are uploaded every minute!), ranging from user- and corporate-created animation and cartoons to music and music videos, movies and trailers, sports and sports commentaries, how-to tutorials, documentaries, the news — the list just seems to goes on and on! Smartphones have also helped YouTube become the media giant it is today, as you can watch any video anywhere you please at any time! So many viewers have spent countless hours on YouTube, making it a viable threat to traditional television, which is losing audiences to streaming entertainment. Credit must be given to the layout that YouTube offers; with so many paid video websites available, it’s no wonder YouTube is miles ahead of the competition. The layout was designed to keep the viewer enthralled by showing other recommended and newly uploaded videos (usually to channels the viewer has subscribed to), further extending the time that a user will spend on the website. Before the average viewer realizes it, three hours have gone by and they’ve seen a wide array of cat videos and numerous commercials. It’s really quite ingenious on the part of YouTube’s developers. It does certainly raise concern as to whether or not YouTube is a good thing, but with the entertainment value being so high, how can it not be? Before taking into consideration how much time viewers spend on YouTube, a closer look must be taken at its shinier cousin, Netflix. Another giant in the entertainment industry, this subscription-based entity has managed to gain over 93 million customers by providing them with almost endless content. It has been estimated that subscribers watch over 10 billion hours of content each month. These numbers are impressive, as Netflix is a subscriber service in which people must pay money to acquire its content. Why compare the two? Netflix may have impressive numbers, but next to YouTube, they don’t match up. YouTube users are watching billions of hours on a day-to-day basis, launching this free service into a class all its own. Remember, your story starts here!
Why Consistent Visual Storytelling is Critical in the New Digital Economy Our CEO, Maury Rogow, was asked to host a webcast with the American Marketing Association in partnership with Monotype. With over 400 registered attendees, Maury presented an interactive and fun presentation, answered questions, and delivered key takeaways. Maury’s presentation elaborates on the key point that ‘your company will live or die based on the story you tell’. This is largely because we live in a story-economy now. People want to be part of a great story. Brands that are winning battles are using video and visuals in an immersive, personalized, and creative way. The takeaways were: learning how to grow your business in the ever changing digital world, understanding how to develop an efficient and more profitable marketing message, and share how to leverage your brand by using the power of visual storytelling. Today’s digital world has changed the way we engage with clients, develop products, and win new customers. The amount of “noise” in the marketplace is increasing by the day and it is essential that you communicate with your customers in a way that quickly grabs, and keeps, their attention. You have to engage your audience in a memorable way. Maury elaborates on how to incorporate five essential elements into visual stories to maximize the impact of the video. Here at Rip Media, we specialize in explaining difficult concepts by creating elegant and simple to understand video stories, typically in animation, sometimes with live video. We provide everything you need to reach the people you need to – with video content that can be easily shared and tracked efficiently. Click here for Webinar.  If you are interested in having this kind of content as a marketing workshop, email us to learn more! Remember, your story starts here!