Job Listings

Title Sales Executive
Salary TBD
Location USA: Virtual
Job Information

Sales Executive – You are responsible for selling video, motion graphics, animation, trade show video, online video, commercial video, as well as online ads, mobile apps, partnerships, and other digital products. Sales Executive will work with existing, new and prospective accounts through a combination of telesales, show/event coverage, and personal visits.

RipMedia boasts a friendly working environment that is conducive to professional growth.  Join our growing team and find out why RipMedia is such a great place to work!
Consistent with federal and state law, the Company will employ individuals currently authorized to work.  However, no one should expect company sponsorship for work authorization if his or her current work authorization expires.

Requirements

Applicants should have the following attributes:

  • A strong sales background, with experience in video or event (trade show) sales a plus
  • Demonstrated sales and customer service skills
  • Fluent in using digital and social media in their personal/work life
  • Proficiency in basic PC programs (Word, Excel, PowerPoint, etc.) and contact management software
  • A positive attitude, professional communication skills, and a desire to succeed
  • Self starter: You will be assigned a quote and have room to plan your own days
  • Strong sense of urgency regarding communication matters, sales deadlines, and a proactive approach to the job
  • Ability to write business correspondence
Apply Now


Title Art Director
Job Information

Responsible for overseeing the creative development, production and delivery of web and commercial videos for multiple clients within a busy commercial production company environment.

General Responsibilities:

Commitment
Must work in office 40-50 hours a week

Creative Vision

  • Learn the branding and message of each client
  • Develop and implement that message into a creative vision for every video
  • Manage internal branding and style guides

Artist Management
Manage relationships with all artists for each creative project:

  • Designers
  • Illustrators
  • Web Designers
  • Cartoon Animators
  • Motion Graphic Animators
  • Voice-over Artists
  • Picture & Sound Editors
  • Directors
  • Writers

 

Specific Responsibilities: 

Generate Scripts

  • Responsible for all drafts of scripts
  • Write the script yourself or choose from a pool of writers

Animation Production

  • Choose appropriate artist for job
  • Generate all art frames needed
  • Work with Account Manager to develop script and shot list
  • Choose appropriate animator
  • Manage animation process
  • Communication hub between Acct Manager and Artists

Live Action Production
As part of a live action production:

  • Work with DP to select locations
  • Review shot list with Director
  • Weigh-in on all casting decisions
  • Generate storyboards
  • Work with production designers, set dressers/builders as needed

 

Post-Production

  • Live Action – choose editor
  • Animation – Art Director edits
  • Communication hub between Account Manager and Editor
  • Direct voice-over sessions
  • Direct VFX artist
  • Help editor choose music
  • Oversee quality of editing

Meeting/Call Requirements

  • Schedule and run 1-2 brainstorming pitch meetings/week
  • Participate in all client creative calls
  • Participate in all internal creative meetings
  • Attend casting sessions (or review all video from casting sessions)

 

Desired Background:

  • 2-3 years Art Director, Producer, or related experience
  • Strong experience with video animation
  • Past experience in commercial video production

 

Desired Skills:

  • Excellent communication skills (Phone, email, in-person)
  • Excellent copywriter
  • Strong design and animation sensibility
  • Firm knowledge of Adobe Creative Suite: Photoshop, Illustrator, After Effects
  • Experience with Final Cut Pro a plus
Apply Now


Title Executive Assistant/ Project Manager
Salary 15-25/hour
Start Date 2014-04-03
Location Hollywood, Ca
Job Information

Job Description
Reporting directly to the Founder, the Project Manager is a combination of roles that will oversee the internal operations, implement sales and support systems, and collaborate with the Founder in administrative and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.
The responsibilities and rough time allocation include:

Duties :
–        will set up interviews and conduct new interviews weekly for new : Editors , animators and artist talent.
–        will organize projects in our Project Management system Trello and ProofHQ.
–        should be able to handle client and partner calls and relate the Rip Media Story and services.
–        will make outbound calls to prospective partners and prospects (intro sales and research)
Qualifications:
–        The executive assistant must have a wonderful phone presence and outgoing warm personality as well as being energetic, eager and organized .
–        Must be able to work in a fast paced environment and be able to multi task.
–    must be able to handle real time chat questions on the website
–    will input data into SalesForce.com and Trello
–    must be able to correctly and clearly input data into WordPress blogs
–    must be proactive and act in the best interest of the client and the agency.
–     must have full command of the entire adobe suite…Mainly: inDesign, Illustrator and Photoshop as well as working ability in AfterEffects and Final Cut Pro 7.

– Working abilities in WordPress and command of Youtube channels

 

Your weekly breakdown of duties:

Administrative (40%): Support and create client development efforts – creating and managing leads via our current Web, SEO, SEM/ads, blogs, videos, and public appearances, fielding inquiries, writing proposals, organizing daily tasks, and managing projects

Project Management (40%): Consolidation of current programs & create project management tools into more effective, uniform systems; maintaining relationships with our top independent consultants; management of outside vendors; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals

Account Management (20%): Contract management (clients, employees, consultants); Management/administration of business development database; respond to leads via phone and email with our mission and help prospective clients; update proposals, pricing, and invoices

The Manager may ultimately manage and have the support of a small team (5-10 associates, interns, bookkeeper, production) and should be able to anticipate, given his/her past experience,  issues that will arise for a growing creative services firm.  A four year degree in a top tier university educational institution is required as well as at least 1 year of experience working as an assistant.  Southern California/ Local candidates preferred, though exceptional candidates from other locations will be considered.

 

Apply Now


Title After Effects and Explainer Video Animation Expert
Salary TBD
Location Los Angeles or Virtual
Job Information

After Effects and Explainer Video Animation Guru

Our business is growing and we are looking for experts in multiple styles of 2D and 3D animation with Final Cut/Adobe, After Effects, and 3D design.  Video animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Explainer video editing
  2. Explainer video writing
  3. Explainer video storyboarding
  4. Illustration
  5. Character Design

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learner
  2. vivacious manner
  3. Forward-thinking
  4. Detail-oriented
  5. On time delivery of projects
Apply Now


Title Sales Shark
Salary Commission
Location Los Angeles, CA
Job Information

First-off, this isn’t your normal, old, boring job-listing. We could post some corporate-sounding cliches such as, “We are looking for highly motivated sales professionals,” but what we don’t want are cookie-cutter-corporate-quota-grabbers.

What we really want are entrepreneurial spirits who live for sales – people who eat, sleep and breathe business development. We are looking for a team of sales sharks. Hunters. Killers. Do you fit the bill? Do you love the thrill of the hunt? Do you wake up every morning ready to attack your Rolodex and find new leads? Do you live for the high that only comes from closing the deal? If so, then read on.

Here’s a little about us. We are Rip Media Group. We are a team of passionate storytellers, and in case you can’t tell from this job posting, we are serious about having fun. We create corporate explainer videos, and we specialize in animation such as whiteboard, character animation, 2D and 3D motion graphics, and live-action videos. We cover a broad scope of types of video for our clients – everything from product explainers to internal communications campaigns to training series. We have worked with a vast array of clients – from Cisco, NBC Comcast, Deloitte, Ben & Jerry’s as well as hundreds of other companies, both large and small. We been around since 2007, and we are legit. Don’t believe us? Just check out our website, www.ripmediagroup.com, to see some of the work we’ve done.

So, that’s a little bit about WHO we are. Now, here’s a little bit about WHO we want.

We want you . . . but only if you’re a goal-oriented, relentless selling machine. Seriously – we are looking for a sales Terminator. We are poised for growth, and we want people who are just as interested in growing as we are. We are looking for true prospectors who can work with potential customers (ie: CMOs, Marketing managers, VPs and their staff) to help them find what they want, create solutions and ensure a memorable, smooth, sales process.

Below are all the other details you need to know. Seriously, though, if you’re a hunter and you think you’re right for us, then contact us today.

Essential Duties include:

  • This position requires strong prospecting and lead-development skills.
  • You will generate new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opportunities
  • You will need to be able speak in a friendly way to customers and potential customers, listening to their needs and helping communicate solutions for them.
  • Spending time every day setting meetings with prospective customers
  • Effectively using a variety of sales techniques and materials – cold calls, presentations, visits, cultivating relationships, networking, and research.
  • Provide product quotes to customers as needed
  • Keeping accounts and sales records up to date within our CRM.
  • Be able to deliver customized sales presentations by phone/web-demos and in person
  • Attending weekly sales meetings as required (virtual is OK)
  • Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota
  • Be the face of RMG and ensure a superior customer experience

QUALIFICATIONS
Our Ideal Candidate:

  • You’re self-motivated and results oriented
  • You have an outgoing, resilient personality. Not every prospect is going to turn into a sale, the ability to bounce back will be key for this job.
  • You enjoy the thrill of the hunt by bringing in new business
  • You’re confident and not willing to accept no for an answer
  • You don’t take yourself too seriously and can have fun while being effective!

Required Skills:

  • Bachelor’s degree preferred
  • Passion to educate & sell
  • Exceptional written, verbal, phone and presentation skills
  • Strong computer skills (Podio experience a plus)
  • Proven track record at exceeding monthly, quarterly or annual quota
  • BONUS: Experience with or selling: video production, digital media services, creative marketing, or print advertising.

Looking to start work on or before March 1st. We are an equal opportunity employer.

Job Type: Commission
Required experience: Sales: 3 years

Apply Now


Title Whiteboard animation guru
Salary TBD
Location Los Angeles
Job Information

Whiteboard Animation Guru
Our explainer video and whiteboard animation business is growing fast and we are looking for experts in our style of 2D and 3D animation with speed drawing / whiteboard animation. Whiteboard animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Speed drawing
  2. Explainer video creation
  3. Explainer video writing
  4. Explainer video storyboarding
  5. Educational video speed drawing
  6. After Effects
  7. Final Cut, Maya, or Adobe Premier are also useful skills.

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learning, vivacious manner
  2. Forward-thinking
  3. Detail-oriented
  4. On time delivery of projects
Apply Now


Title Externship
Salary None
End Date 2014-05-08
Location Raliegh Studios, Los Angeles
Job Information

Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.

 

Administrative and Marketing Duties

  • Most externs will have to perform some administrative duties.
  • Command of the Adobe suite is extremely useful.
  • Bring energy and bright ideas about the newest and most creative campaigns.
  • You will also be doing research about peers, competitors, brands, and contacts within the brands
  • Administrative duties may include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
  • Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.

 

Project Research

  • Externs may be asked to research a specific topic or assignment.
  • Marketing interns could be asked to research the trends of the teenager population.
  • Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.

 

Running Errands

 

  •  Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.

 

 

You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing

 

Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.

Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.

Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.

Internet: You may research key words and optimize web copy for SEO.

PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.

Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.

Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.

 

 

Apply Now


Title MBA Level Intern
Salary TBD
Location Hollywood, Ca
Job Information

MBA Level Intern:

Reporting directly to the Founder, the Operations intern is a combination of roles that will oversee the internal operations, and collaborate with the Founder in business finance and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.

The responsibilities and rough time allocation include:

Business Development (40%): Support and create client development efforts – creating leads via our current Web, SEO, SEM, blogs, videos, and public appearances, fielding inquiries, writing proposals

Operations (60%): Consolidation of current programs & create project management tools into more effective, uniform systems; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals.

Qualifications

This person will need to be a self-motivated, entrepreneurial, high-energy individual who can easily function in a high demand, performance-driven environment. S/He must have exceptional interpersonal skills and be accustomed to working on multiple tasks in parallel. Professional services industry experience is preferred. A four year degree from a top-tier educational institution is required.

Apply Now


Title Digital PR Extern
Salary None
Job Information

Social Media

Conduct market research for new email/blog/website campaigns using Hoovers, IMDB Pro, and Inside View.

Garner additional social media awareness for our company using Twitter, Facebook and other social media sites.

Increase email database of customers and prospective customers for email marketing purposes.

Support various client advertising projects.

Key duties will include some of the following:

Increase company visibility
Stay on top of content deadlines
Give feedback on client video clips and campaigns
Research industry trends for monthly company newsletter
Update social media posts

Follow up with client leads
Collect website statistics
Email marketing – via icontact or mailchimp
Researching Hoovers and IMDB for lists/email
Writing of press releases and weekly short blog 2-300 words
Solid grammar and punctuality is critical.

Personal Qualities:

Fast learning, vivacious manner
Forward-thinking
Detail-oriented
On time delivery of projects

Requirements:

B or higher grade point average
In-depth knowledge of Microsoft suite, Keynote, and Adobe software
Experience with Final Cut is beneficial

Apply Now


Title Artist/Illustrator / Graphic Design
Salary TBD / Project based to start
Location Hollywood, Ca
Job Information

We are looking for artists/illustrators for our production company. We specialize in digital marketing, web design, story boarding of motion graphics, and video production.

Key duties will include some of the following:

Multiple projects each week
Meet and be ahead of content deadlines
Introduce new ideas and feedback for client video and campaigns

Personal Qualities:

Fast learner

  • Engaging manner
  • Forward-thinking
  • Detail-oriented
  • On time delivery of projects
  • Creative
  • Solution focused

Our production company projects differ from project to project but we do : Explainer Videos, white-board animation, live video production, motion graphic animation videos.

We also create websites, info graphics, and storyboards.

Please view our website for the type of projects and videos we create and please have samples of storyboards, illustrations, and animations available to show us.

Apply Now


Title Sales and Marketing: Corporate Video / Commercial
Salary TBD: Commission
Location Hollywood / Virtual Office
Job Information

HIRING SALES & MARKETING MANAGER
CORPORATE / COMMERCIAL PRODUCTION

We are currently seeking a Sales/Marketing Manager at a Corporate and Commercial Production Company.

Candidate MUST have prior experience in selling media related and creative services.

Ideal Candidate:
– Has a college degree.
– Has experience in sales and marketing for creative services, production and post- production services.
– Has an understanding of the production process.
– Must be a self-starter with a great attitude.
– Must be able to help in the design and implementation of a marketing and sales plan.
– Must be comfortable making calls to solicit business. (Advertising Agencies and Direct to Clients)
– Must be comfortable making appointments to show samples of our work and solicit new business.
– Must be able to create presentations for new business pitches via screen sharing and in person.
– Must be able to manage online presence for the company (Facebook, Twitter, Official Web site, Directory listings, Mail Chimp and various advertising channels).
– Must be able to research potential clients and information to find decision-makers.
– Must be able to research potential advertising opportunities.
– Must have good computer skills and knowledge of  business programs.

HOURS:  9am-6pm.
PAY:  Negotiable, Depending On Experience.

Apply Now


Episode-0-YOUR-Story-Matters Do you know the feeling of not being able to STAND OUT? Do you feel unable to show your VALUE in a unique, memorable, and impactful way? Well, we see this all the time and we care about YOUR story and YOUR success. So, we are here to tell you HOW to fix that.               We create videos because YOUR story matters! They motivate, encourage, influence, move, transform, challenge, and inspire us. Nothing is more engaging than a visual story! “Story” moves us past the handshake, and to the embrace. We may embrace a cause, a notion, an idea, a concept, an opinion, a person — all because we learned a story — YOUR story. Where do you go from here? We here at Rip Media Group will teach you how to tell YOUR story. How to engage an audience with EMOTION. How to engage an audience with STYLE. How to convert more business with VIDEO. And without a doubt, WHY VIDEO MATTERS!
Whiteboard Animation Videos I remember what it was like when my baby was born…I was over-joyed and overwhelmed all at the same time. Without warning, my parental instincts kicked in; I knew I was responsible for the life of my precious child. If you’re like me, you also have the desire to protect your child from anything that will harm them (in their entire life). And while you know you’re unlikely to succeed at protecting them anything and everything, you know you will do your darndest to try. And you never imagine the worst will happen—God forbid. If there’s anything scarier than being diagnosed with a complicated-sounding disease, it’s your child being diagnosed with a complicated-sounding disease. Perhaps even worse, is the feeling of helplessness. After all, you don’t know what the process is like to save your child’s life, nor do you know what outcome will come after the diagnosis. That’s where Rip Media can help. Whiteboard animation videos assist medical communities. How? Well, before I get into all the details, I’ve included an example of Rip Media’s, “Whiteboard Animation: Congenital Heart Disease- for Children’s Hospital.” So, how does an explainer video (like the one above) actually help medical communities?

Whiteboard animation videos can explain complicated health conditions with great bedside manner.

While parents want to be an all-knowing source of education for their children, we have to admit that there are some things we simply don’t know or understand. Our first thought might be to head straight to Google for answers… but [doctors know] the answers we find might only create more panic for an already-worried parent. But before all of the internet-surfing, doctors can have mom and dad watch 2D or 3D animation videos which explain their child’s condition. After watching a creative and educational video, the diagnosis seems a lot easier to emotionally and physically manage. As for Rip Media’s video above—“This type of patient educational video will help to break the gap between doctors and patients care”, said Dr. Nai Yu Tang of the Baby Hearts Foundation. Thanks to whiteboard animation videos, adults no longer face the difficulty of dealing with medical terminology, and many pediatric hospitals will no longer lack content that can help young patients, as well as parents, understand their illness and the road ahead.
Whiteboard animation videos can explain complicated treatment procedures.
While a doctor can explain in detail the steps for treatment and recovery, sometimes traumatic diagnoses can cause things to go in one parent’s ear and out the other. And most of the time, the healing process is full of details which might be difficult for a doctor to describe just once! But when Children’s Hospital in Los Angeles, CA refers parents to watch one of our videos, mothers and fathers know there is a resource they can watch online any time of day to help them understand their child’s healing process. Whiteboard animation services are paced at a speed in which adults and child can understand, so the treatment options aren’t overwhelming. If parents watch the video online, they can even pause and re-play whatever part they like, so they don’t need to call a medical office over and over again for help with general questions.
Whiteboard Animation Videos make things “less scary” for children and adults.
No one likes feeling out of control or stuck without hope. Whiteboard animation videos are clear, concise and creative. They answer questions like: a) “What does this diagnosis mean?” b) “What type of treatment options are available to my child going and/how can she or he be cured?” and c) “What does this mean for the rest of my child’s life?” 2D or 3D animation are a great option for parents to share with their children as well. And conveniently, kids are able to share the video with curious friends who want to know why their peer might be missing school for a little while. The more support sick kids have from friends, the better.
Whiteboard animation videos are for almost all “learning types.”
Doctors primarily rely on a patient’s auditory learning skills, because they first have to tell their patient the diagnosis. If a patient is lucky, they’ll understand how to read their MRI or x-ray results. If they are lucky, they will receive a brochure to help explain the diagnosis. But these types of education tools are impersonal and outdated. Sociologists and Psychologists have examined seven different types of learning styles: Visual (spatial), Aural (auditory), Verbal (linguistic), Physical (kinesthetic), Logical (Mathematical), Social (interpersonal) and Solitary (intrapersonal). Whiteboard Animation Services can work for Audio, Visual, Logical, Social AND Solitary learners! That means almost every type of learner can glean information from whiteboard animation videos and feel like they have more answers than before.
Whiteboard animation videos promote your insurance company or hospital.
When insurance companies or hospitals utilize whiteboard animation services, they are ultimately serving their clients (by educating them). But that’s not all! Thanks to the internet and the ability for people to share videos, others can also be informed. When a whiteboard animation video shares the names and/or hospital of a specialized team of doctors, other potential patients will want to work with that network of professionals as well! It’s a win-win situation; more patients know where to get treatment and more insurance companies and/or doctors get to treat more patients. It’s time for the medical community to invest more in whiteboard animation videos. 2D or 3D animation videos can ease someone into a place of peace instead of heightening an already dramatic situation. Whiteboard animation videos break down clinical explanations and can show patients (or the parents of patients) what the treatment options are. Don’t forget, a whiteboard animation video also benefits hospitals or insurance companies. Resources nudge potential clients to want to work with them, because they receive thorough answers. We live a world filled with technology. As science continues to make technological advances, whiteboard animation videos are the best solution to help patients, family and friends under what’s happening with their loved one. Special thanks to Dr. Tang: it was an honor and privilege to produce this video for such a wonderful cause.   

We donate to charity for referrals:

https://ripmediagroup.com/referral-form

Need explainer video help? Well, you can start here:

https://ripmediagroup.com/creative-brief

We hate to brag, but… :

https://ripmediagroup.com/portfolio

Still procrastinating? Check out more of our blogs

about whiteboard animation, motion animation, and marketing:

https://ripmediagroup.com/blog

Episode-3-Why-Do-Videos-Fail Just about everyone says they can make a video, but that doesn’t mean it will work for you. You really need videos that do a job…that INSPIRE… TRAIN… EDUCATE… that replace phone calls and questions. Quality video saves people time… it speeds your prospective customer to a sale, faster. Want to know the secret to creating a stand-out video? Secret story formula, The STUFF from Rip Media Group on Vimeo. Companies often think they must have data points as key points in a video. But what they really need is an emotional touch. Data strays; story stays. Move someone and they remember it … and they talk about it … and they share it! How do you get that magic emotional essence in YOUR STORY? The S.T.U.F.F. It’s an acronym we created and use all the time in our production room. When we’re creating scripts and concepts, we ask each other, “What’s the STUFF in that video? What’s the STUFF in that script?” What’s the STUFF? It’s what’s Sexy, Touching, Unique, Funny, or elicits Fear in the hearts and the minds of the people watching. As always, we’re here to help you discover THE S.T.U.F.F. in YOUR STORY! Give us a call or send us an email today! Maury Have a look at our creative brief to help you understand what makes you unique:

Creative Brief

Help out a friend with their next video project by recommending Rip Media Group and get a reward worth $400!

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Whiteboard Animation Video

Ask anyone in the entertainment industry why they came to Hollywood in the first place—writers, directors and producers (such as myself) all say something similar—to tell stories. Hollywood has the biggest market for million-dollar blockbusters, but the power of storytelling also applies to your smaller-budget whiteboard animation videos. Even when you think that your business or product doesn’t have a story behind it, does it. And I’m excited to find it! There are different storytelling strengths in advertising which can help potential buyers or clients want to connect or work with you. Here’s are some details to take into consideration….

THE SCIENCE OF STORYTELLING Let’s briefly examine the psychology of humanity. A human’s brain is hard-wired to respond both cognitively and emotionally to narrative (I’ll go over more of that shortly). By engaging the visual and motor sections of a person’s mind, a story can commit to a his or her memory. And you want people to remember your product! How do we do that? The University of Southern California Psychology has identified two different forms of response that come from successful, memorable advertising:
  1. Storytelling to Create a Response from Empathy. According to USC’s study, 31% of advertising campaigns that performed well were because of viewers had an emotional response to the campaign. The most common feelings advertisers will try to generate out of their viewers are: love, pride, loneliness, friendship, memories or achievement. Do you remember a commercial that spoke to you in some way? Perhaps there was a famous soup brand commercial that made you think back to your childhood… maybe you caught a stomach bug when were about eight years-old. Your mom or dad nursed you back to health with that specific, delicious soup… and now, your child has the flu. You watch an advertisement about how this particular soup ties families together and the next day, you buy a can of that same soup to feed to your sick child. The advertising agency has created a success campaign! It pulled on your heartstrings, made you examine your current condition, and lead you to take action.
 
  1. Storytelling to Create a Response from Creative Imagery. This style works better for more rational types of advertising. 16% of successful advertising comes from simply showing the statistics or cold, hard facts. Does that mean rational advertising is less successful than an empathy-related advertising campaign? Not if it’s done right. Sometimes the best way to communicate what your company can offer is through the numbers. But what I love to do at Rip Media is make the numbers looks interesting! How?
    • Setting: Whiteboard Animation Videos are a blank slate to keep facts moving and still maintain the attention span of your viewers. But there are other ways to drop the facts too. I like to have my team consult with each of our clients to figure out what will be the best setting (time and place) for your corporate video production.
    • Color: If you’re working with us to create a whiteboard video production, we want to stress the importance of color! Whiteboard doesn’t equal a white screen. It’s filled with beautiful images from our best animators to communicate your story. And if you’re working with Rip Media on a live-action narrative, rest assured that our creative team is still selective on the color palette of your project. We take great detail in planning ahead and also execute color correction to make sure your project has a seamless flow.
    • Tone of Voice: I’m not just talking about a narrator’s voice, although we do collaborate with voice actors on a number of projects and have a selective casting process. But when I say “tone of voice,” I mean the impression that’s made about the character of your business. For example, a commercial or corporate video for the WWE is going to look and feel different than an explainer video for the latest night-light teddy-bear at Toys “R” Us. Well, I hope so. Ha! A WWE corporate video may feature chiseled actors, a grizzly announcer or two, flashing lights and heavy-metal music. But the night-light teddy bear will likely showcase a calm environment—a child tucked under the covers, peacefully asleep.
    • Music: Music has the power to change moods. It’s important to select a track or composer who can empower a director’s vision for your whiteboard video production. For the most part, you want music that will tie your setting, color, and tone of voice together. It can be hard for professionals who don’t have creative strengths to know what that means, but that’s why I’m here to help guide you in any whiteboard animation services. Granted, sometimes there are exceptions with matching music—Martin Scorsese and Quentin Tarantino have both directed violently graphic scenes, but used soothing, classical music. And have you ever noticed that as the music builds, a scene escalates? Think about “Jaws,” or “Lord of the Rings.” Music is important!
    • Direction: Not everyone in the world has the creative vision to direct a movie or commercial. At Rip Media, we hand-select directors with experience. When we look at their repertoire, we know who can marry setting, color, tone of voice and music together. We can tell which directors build more emotionally-driven explainer videos, or who can create a visually-driven rational campaign. It’s not enough for someone to say “I can do it,” it’s important to know they can do it.
  2. Empower your brand. You’ve probably decided to utilize something like whiteboard animation services so you can draw people to your company. Excuse the pun. In all seriousness, a powerful story should still reflect the quality of business you are trying to promote. You’re the star of your product, but we want to come up with a clever way to feature you.
  3. Create stories that are memorable. Do you remember your favorite Super Bowl ad? Maybe it was one that made you laugh out loud or another that moved you to tears. Do you remember what the product was for? Most likely. Again, this is the power behind storytelling in advertising.
  4. Create stories that are for the long-run; this is not the same as being memorable! Short-term advertising focuses on topical information or statistics that are likely to change. When the next study or statistic is released, the information on your old video might be invalid. Take note—if you have a short-term focused corporate video, plan to make another! Some of my clients prefer a series of topical videos, but other clients want one solid campaign that can last them for a couple years. Whatever your preference is, I want to make sure the quality of the whiteboard animation production is memorable.
It’s time to ditch the boring and stuffy corporate videos. Consider giving your PowerPoint presentations new life—turn them into an engaging whiteboard animation videos. A little bit of storytelling goes a long way. Online video marketing instantly makes a product familiar and creates a bigger impact on the viewer.  For anyone who wants to expand their business and promote their product to the best of their ability, videos truly create a happy, marketable ending. Your Story Begins Here If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals. Or start with a creative brief: https://ripmediagroup.com/creative-brief
Whiteboard animation building views I remember starting in Hollywood, CA wondering how I was ever going to get my foot in the door with whiteboard animation services and explainer video production. I started small, producing my own videos, but inevitably came doubting questions like—“Who is going to watch this?”, “How can I get more video views?” and “How can I have a successful business?” You’re probably like I was—wondering how to get more views on a corporate video or explainer video, so that your business can attract more customers. First things first, create you strategy before your whiteboard animation videos go into production! Yes, that means starting from the beginning. While whiteboard video production is a really exciting process, it’s not something to jump into without preparation. I love collaborating with each of our clients in pre-production so that we know your corporate video or explainer video is going to succeed. Now, I’ll break down how to build views on your video marketing. Really take a look at both pre-production and post-production in order for your corporate video to maximize its potential.

PRE-PRODUCTION

  1. Figure out your target audience. One reason companies choose to collaborate with Rip Media is because we take a lot of time to find the target audience for each of our clients, and build the right story for them.  We target niche audiences, not the mass market.  I would rather pull in 600 buyers for a client, than 100,000 “no-buys” or non-interested viewers. You might say “But wait a second—aren’t more views better?” Not necessarily. The internet has an infinite amount of material to watch; if you have a product or service that is best  for females over sixty years old (like a post-menopausal product), then tween boys watching your explainer video aren’t going to help get you more business. I want to be strategic with you, so we work smarter together. Know your target audience!
  2. Establish an engaging story. Look, no one wants to watch a boring corporate video. By using whiteboard video services, the illustrations themselves attract people. We like to find the most captivating way to communicate your company, your product or your service to your viewers. Once they click on the video, we want them to watch it until the end! Our society is racked with distractions; I like coming up with ways to produce and edit your explainer video to keep people’s attention. Now that you understand the importance of having a strong storyline, you must also have—
  3. Quality video production. Whether it’s whiteboard animation, motion graphic animation, or even live video production, RIP Media works with artistic professionals to create the best quality explainer video for you. A  video will strong production value will get a higher ranking in search engines, allowing more visitors to click onto your page, and boost views for your company.
“Yeah, Maury. That’s all great, but how do I build views with my target marketing audience once my whiteboard video production or explainer video production is finished and I’m ready to post it online?” Good question!

POST-PRODUCTION

Congratulations! You have completed a whiteboard animation production or have your finished explainer video ready to be uploaded! Let’s crank out some savvy details to get you the most productive views possible.
  1. Come up with a title for your promotional video or explainer video. While it might seem like a silly, little detail- it’s not! A title can make or break people clicking “play.” You want to attract potential buyers with your title. That way, the potential buyers can turn into business leads and increase your company’s revenue… that’s why you made the whiteboard video or explainer video in the first place! The right title can also help with your Search Engine Optimization (SEO), so that more people who are searching for your type of product or service can find YOU. You don’t want a title that is too dull, but an exciting and thought-provoking title will lure people in. With all this in mind, here are a number of excellent tips that you can use when it comes time to give your new video that all-important title:
    Tip 1– Never make the title of your whiteboard video or explainer video deceptive. If you use a title just for the attractive value it holds without regards to the actual content, you will not only have viewers clicking away in a hurry, but you also risk the potential for negative feedback. It’s like having a trailer that deceives the marketing of the actual movie. Just look at Darren Aronofsky’s “Mother!” starring Jennifer Lawrence. The cut of the first trailer shows like a horror film, but the actual movie is a dramatic and suspenseful allegory of Biblical proportions.  Did you know the original screenplay was called “The Sixth Day”? The original title was more suggestive of the Creation allegory (describing humanity as created on the sixth day) than “Mother!”. Had they kept the original title and created a trailer that marketed the video more accurately to its final cut, maybe the movie wouldn’t have been a flop. The title must tell viewers what the content will be without being confusing or deceiving.
    Tip 2– Experiment with different titles. You may want to go for a descriptive title that evokes an emotional response before going with one that is purely SEO rich. Explainer videos have different tones and should be titled accordingly. And if you’re producing several whiteboard animation videos or corporate videos, you have some space to play around with what works. While experimenting, make sure to keep detailed notes of what your audience is watching and what people aren’t watching. That way, you can improve your strategy in the future. The fact is, you can always go back later and re-title your videos as you see fit.
    Tip 3– Keep abreast of current events and use them to your advantage. This works well for older videos that have been ’out there’ for a while, but have a new opportunity to reach potential buyers. For example, when a new ‘Sex and the City’ movie comes to theaters,  a business owner should re-promote Manola Blank shoes! Great! He or she can easily tie update the title of an old video and get a load of new views on it. That’s the same reason why old comic books sell so well when a new movie is made! It’s a simple lesson in a supply and demand. So keep your eyes and ears open for new opportunities to arise. You can re-title and re-post your old explainer video (which has now been upated) or you can even re-publish it on social media (but I’ll get to that later).
    Tip 4– Keep your titles short. Only about 50 to 60 characters of your title are actually seen on a search page. Keep titles short to avoid important words being cut off. That way, the most valuable words will appear at the front of your video or blog to attract people.
    Tip 5– Lastly, it’s imperative there are no typos in your explainer video, corporate video or whiteboard animation video title! That will definitely impact your SEO ratings—which can potentially plummet, because “Best Rainbow Trout Bait- Catch Hundreds of Fish!” is going to be more searchable that “Best Ranibow Truot Bate- Katch hundreds of phish!”
“Maury, enough about titles! What else can I do to build my whiteboard animation video or explainer video views?”
  1. Embed your video (with its awesome title) on YouTube, Vimeo or other top video hosts. These websites sharing easy and are built to host larger files. By uploading to these sources, you also increase your ability for potential buyers to find you. If you use an unpopular hosting site, less people will search those sources, potentially leading to less leads. It’s ultimately your choice where to upload the video, but I recommend putting it in a high-traffic area.
  2. While it might seem redundant, add text to your whiteboard animation or explainer video on the website page in which it’s embedded. Also add text or transcript in the description area. Why? Once again, so that search engines like Google and YouTube will optimize your corporate video(s) into their algorithm. I can’t stress this enough– the more targeted information you can add on your website, the more like viewers will find your explainer video. How so? Viewers and readers alike type keywords (“key words”) into the search bar and the search engine calculates whose post comes up on the first page. Adding keywords will help your ranking on search engines and boost visits from potential customers.
  3. Now it’s time to plug your whiteboard animation video or explainer video into social media! Twitter, Facebook, Instagram, Google+, Snapchat… I’m sure there will be another new social media outlet tomorrow. Reach out to your current customer base and show them the new and exciting things that are going on with your company. Also reach out to your potential buyers who follow you. Maybe your latest corporate video will finally tempt them to pick up the phone or click through to your website! Remember to post a status update or description that will also peak your viewer’s interest to watch the video. Market wisely!
There are even more ways to build up your views, but these are manageable steps you can do without a large marketing team behind you. Like I said, it’s important to start from the beginning. You can’t jump from a boat into the middle of the ocean without taking swim lessons first—that’s a surefire way to experience a disastrous production. I created RIP media for strategic video marketing. I want to see your company (and your company’s videos) succeed. RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and email campaign production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here:https://ripmediagroup.com/businessbrief   ­­    
Episode-2-You're-Losing-Them With a broken navigation system, it’s easy to get off course.  You need guidance! Customers large and small need ‘video help.’ But they often come to us not knowing where, why, and how to fix the problem. They feel lost.  That’s ok, it’s why we are here! Our mission is to help grow your business and point you “north”. We actually love answering those ‘what, why, and how‘ questions. We want to discover the big pain point so we can help you fix it! When prospects don’t get the right message at the right time, they lose interest. You need a compass. Do you know your customer’s journey? Rip Media Group: Your Customers’ Journey from Rip Media Group on Vimeo. Understanding the customer journey is key to making a sale or losing it. It’s crucial to map it (with our help if you’d like!) and place a video in the weakest areas to move your customers along each stage of the journey faster and more effectively. This tool will guide you as you map your customer’s journey. You are just a few short turns away from increased understanding, conversions, and sales. The destination is in sight! Happy to be your COMPASS! Maury Have a look at our creative brief to help you understand what makes you unique:

Creative Brief

Help out a friend with their next video project by recommending Rip Media Group and get a reward worth $400!

View more in the series here

Happy Thanksgiving We’re Thankful for YOU! The smell of pumpkins fills the air, football is on the big screen and family members are gathering from all over the world… the holiday season is ready to kick off with Thanksgiving! Our team at Rip Media Group would like to give thanks for YOU, our wonderful clients who trust us to tell your stories to the world. You all give us the ability to keep doing what we love – create compelling and visually engaging videos to captivate your audiences. Thank you for choosing us as your marketing agency and video production studio. We are so blessed to have each and every one of you in our lives. We’re Rip Media Group.  Your Story Starts Here! You can reach us at (888) 899-8910 or at info@ripmediagroup.com Check out our newest videos here
Why Video Marketing Part 1 Do you know the feeling of not being able to stand out, stuck and unable to show your value in a unique and memorable way? When I started this company in 2009, our services were unique and special…or so I thought. In reality, the world saw us fitting in snuggly with 10,000 other marketing companies. I searched for an answer. ​​ What I did next changed everything. It was one of those ‘aha!’ moments Oprah talks about. ‘Hey Maury, promote the brand with video’, the voice in my head shouted. VIDEO…my not so secret passion. Did I believe in ‘story’, the transformative power of video, and in myself? I had to. It was the only way. I literally emptied my bank account to invest in what I believed would set us apart… quality video. It was an all or nothing bet. Now, I had produced two feature films, so, I knew the drill. I put on my big-boy pants, I wrote up a storyboard, got out the checkbook, produced, and launched. That decision changed the future of Rip Media Group and our clients’ fortunes, as well. That video caught some fire and created views, interest, and more and more attention. It went so well that I adjusted and we became a ‘video-first marketing agency’ and attracted hundreds of clients, partners, and friends. We attracted hundreds of clients, partners, and friends. We helped charities raise funds with video. We helped products launch internationally with video. We help people achieve personal and professional goals with video, and yes, we help them increase sales. Fast forward to today: Our stories launch brands to new heights. The videos we create are seen millions of times across the globe, transform businesses, and change lives. I am incredibly proud of what we do and cherish our client relationships. The moral of the story: Video is a game-changer. If it’s hard cold facts you need, please have a look at this video (I’ve typed too much already!) with facts from independent research firms proving why video is so revolutionary. Check out this video!

Rip Media Group: Why is Video So Critical in Business? from Rip Media Group on Vimeo. We are still at the beginning of the video marketing age, and there is plenty of time for you to be a leader. Let’s dig in deeper. We researched our clients’ campaigns and found that the use of ‘Rip Media produced’ videos generated over $100 million in new revenue. Now, that’s an ROI worth some pride! ​ That figure doesn’t even include the ‘soft ROI’ of attracting better talent, making personnel training more effective, speeding the sales cycle, and reducing overhead. Quality and professionally-branded video will be the most viewed content on your site, in your email campaigns, and on your social networks. Period. Prioritizing quality and story is critical because “your video” will be your hardest working sales rep! Video marketing worked for us, our clients and partners, and it will work for you, too. Simply stated, videos are vital to your company’s success. Listen to the voice in your head! Video will be your best brand ambassador within hours of its release. It is extremely important to make the right hire. The team you hire should be invested in you, and dig deep to learn and communicate what makes you special.  I’m proud that my team is top notch and does this for our clients, customers, partners, and friends.  We love what we do because it helps companies and people grow. I would be happy to discuss this more with you! Call anytime. Thank you! Maury P.S. ‘TBT’ You can see that original promo video here – old logo in all its glory! Have a look at our creative brief to help you understand what makes you unique:

Creative Brief

Help out a friend with their next video project by recommending Rip Media Group and get a reward worth $400!

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Video Marketing Have you ever been in a movie theater and noticed most of the people around you wiping their eyes? Have you ever seen a film, a television episode or even a commercial that affected you so strongly you were still thinking about it days later? Narrative videos just have an uncanny ability to move people. For that reason, marketing videos can really attract attention and close sales. In fact, after a person watches a video about a certain product, the odds are 64 percent greater that she or he will purchase it. Engaging the Mind The number of consumers who prefer video is four times larger than the number of consumers who prefer text. Therefore, informative videos are ideal for introducing products and training people how to use them. Indeed, videos can get facts across in creative and entertaining ways. You could post a whiteboard video that tells people how you manufacture a particular item. An explainer video, meanwhile, might briefly describe your goods or services and show how they solve problems. The possibilities are limitless. Don’t forget crisp graphics and a soothing voice-over. With those elements in place, your products will linger longer in the minds of consumers. And, if your clip ends with a clear call-to-action button, you should soon discover that your sales are spiking.

Appealing to the Heart

In essence, all advertisements say the same thing: This item will make your life better. If you can convey that idea with poignancy and passion, you’re sure to galvanize people, and many of them will get in touch with you as soon as they can. For example, one of your videos could discuss how a product saves people time, thus giving them more hours to spend with their family members. Similarly, you could explain how one of your offerings will save viewers money over the long haul. As a result, maybe they could finally book a dream vacation. You might also get personal and talk about why you’re so passionate about your line of business. When you back up those statements with stirring music, clips of beaming faces and other rousing images, you’ll motivate people more effectively than you would with facts and statistics alone.

Exciting the Senses

What do action movies, romance novels, video games, roller coasters, and skiing have in common? They’re all popular, and they all get the heart pumping. It’s natural to face tedium from time to time, and many people seek escape and thrills, however fleeting. Thus, in so many cases, videos that shake people up get shared exponentially more often. Not every video can give people a physical rush, of course, but try to do so when you can. Present a hilarious scene that makes viewers double over in laughter. Show off a few amazing stunts. Display startling animation or visual effects. Strive for videos that are loud, sexy and joyful. People will definitely come back for more. What could be more versatile than a marketing video? Such a creation can cross cultural barriers and appeal to all ages. It’s amazing to consider how a video can live on indefinitely, burnishing your corporate reputation all the while. Whatever your company, product, or story we’re here to help…. Rip Media Group, your story starts here!
Whiteboard Animation Video Problem?  Solve it with VIDEO! ORIP (Office of Research Infrastructure Programs) is a division of the National Institute of Health and came to Rip Media Group with a problem. They have several programs where they provide grant money to early-stage small businesses in the life sciences and many of the people who could benefit from their programs had no knowledge of the available grants. So, as part of their outreach efforts, they commissioned us to create engaging videos that would help get the message to the public.  These videos present the information in a fun and friendly way giving potential applicants an idea of what the program is all about and, most importantly, where they can get details on how to apply. Take a look! This is the second video in this series. Rip Media Group worked with their team to boil down the essence of their complex message into easy to understand basic information with a story told through animation. The videos were very well received, and we plan on helping the NIH and ORIP in their outreach efforts in the future.  A simple, engaging explainer video was the solution to their problem. Is there a problem you need solved?  Perhaps video is your solution as well!  Call us today!  Rip Media Group … your story starts here!
Neoteryx Whiteboad Animation Video Sometimes a little visual explanation is all that’s needed.  In this case, we used whiteboard animation to tell the story of a Mitra Micro Sampling Technology.  Sound complex?  Not when you watch the video! Here’s the backstory. Neoteryx came to Rip Media Group asking us to create a new kind of video for them. They wanted us to show the more human side of their blood-sampling technology and how what they make can have a significantly positive impact on people’s lives and lifestyles. So we decided to go with a more personal approach, focusing on three of the main convenience benefits of their microsampling device. We created three vignettes, each one having a voice of its own. Neoteryx – At Home Sampling – Whiteboard Animation from Rip Media Group on Vimeo. The team at Neoteryx was thrilled with this video. It clearly demonstrates the benefits that can be gained using their device – freedom, peace of mind, and mobile convenience – in a much more personal and humanistic way. A little video went a long way! Do you have a long way to go?  Let us shorten the distance with video.  Rip Media Group … your story starts here!
Live Action Video for Breast Cancer Awareness The Dr. Susan Love Research Foundation (https://www.drsusanloveresearch.org) approached Rip Media Group with a dilemma – they needed help reaching out to the Hispanic, Asian-American and African-American communities to get them more involved in breast cancer research.  It turns out that those three groups of women are not as well represented in the research studies as others, and as a result, it creates additional challenges for that community and the doctors that treat them. We proposed shooting a live action video to communicate the importance of this research with real woman from those communities. So we invited three different women, all with breast cancer, from their respective communities, to tell a personal story and offer a personal plea to help get more women involved in research studies.  In one emotional afternoon, we captured their stories and set about editing them down into bite-sized chunks. All four videos were received by the Foundation with excitement and gratitude.  They  were launched with this year’s Breast Cancer Awareness Drive (October 2017).  We are hoping these short videos play an outsized role to spread awareness of the disease and help the respective communities become more fully engaged in volunteering. Their cooperation assisting doctors and other researchers will only help facilitate the Foundation’s goal of eliminating breast cancer in our lifetime. Here are the videos.  These woman are truly beautiful.  It’s an honor to share their story. Commit to Love – Dr. Susan Love Research Foundation – SHEILA from Rip Media Group on Vimeo. Commit to Love – Dr. Susan Love Research Foundation – REYNA from Rip Media Group on Vimeo. Commit to Love – Dr. Susan Love Research Foundation – PATTY from Rip Media Group on Vimeo. Commit to Love – Dr. Susan Love Research Foundation – REYNA (Spanish) from Rip Media Group on Vimeo. What story do you have to share?  Rip Media Group … your story starts here!
Nextlinks This is exciting!  Hybrid animation! A very cool company with cutting edge ideas, Nextlinks, approached us, Rip Media Group to create a 3D animation video to build awareness and increase excitement about their latest offering — a nighttime live play experience that can transform outdoor putting greens into a nightclub-like setting. Our goal, like theirs, was to combine technology and entertainment. Specifically, we wanted to show how NextLinks is developing innovative technology that connects golf simulators with real putting and chipping in order to create a complete nighttime golf experience. Their proprietary software package allows players to interact with the game, a server that runs the game and controls spotlights that indicate where in the live play area the ball should be placed, and web apps for users to create, configure, and share custom games. Because Nextlinks’ idea is innovative and new to the market, we used a hybrid of live action and 3D animation to create an explainer video to market their golf experience. This high tech experience is explained in animation to make it easy for the company to pitch to investors, allowing the investors to see what customers will be experiencing and building excitement about the new golf course. Take a look! Rip Media Group was founded by a team of sales and marketing directors who developed creative, visual, and compelling campaigns that result in record setting growth. We focus on increasing sales, creating demand, and generating growth in public as well as charitable organizations. How can we help up your game?  Call us today!  Rip Media Group … your story starts here!
Halloween Spookiness with Whiteboard Animation

Is Your Marketing Video a Trick or a Treat?

As the undead rise on All Hallow’s Eve, so should your story! Like a vampire thirsting for blood, our cravings center around telling your story to the world using compelling video and visual storytelling. We take pleasure in creating videos for our clients. Truth be told, we enjoy creating our own videos as well.  Whether it’s classic whiteboard animation, 2D motion graphics, live action, 3D or any hybrid in between, it’s nice to take a break from “work” and have a little fun. Happy Halloween, Happy Creating, Happy Storytelling, Happy Candy-Eating, from all of us at Rip Media Group.  Rip Media Group … your story starts here!

Our Frighteningly Talented Team of Creatives Are Dying to Produce Your Next Video!

If you would like a holiday video for your brand…Let us know sooooon!

 
Whiteboard Animation for Breast Cancer Awareness All month long, in honor of breast cancer awareness, we have been featuring our partnership with the Dr Susan Love Research Foundation .   We had a lovely article published in the Huffington Post outlining our alliance with Dr. Susan Love and her Research Foundation. As most good stories, this story also begins with a personal narrative.   My mom was diagnosed with breast cancer about 12 years ago.  I can relate first hand to hearing those impactful words … I have cancer. Fortunately, my mother is now counted as one of the survivors. During her course of treatment, she introduced me to Dr. Susan Love’s Breast Book, and the rest is truly history. The article quotes me as stating “I know the importance of digestible and useful information in times of stress” and it bears repeating.   The videos we created for the Foundation aim to do just that.  Explain with story.  Present information clearly and simply with whiteboard animation.  We have produced more than 20 explainer videos for the ImPatient Science Video Series.  It’s been my honor to link up with Dr. Love on her mission to end of the world of breast cancer. To watch the ImPatient Science videos in their entirety, please click here. Below is our most recent whiteboard animation video from Series 5 which examines the way the Media covers breast cancer. Whatever your story, we’re here to help.  Rip Media Group … your story starts here!
Breast Cancer Explainer Video A Summary of the ImPatient Science Series with Dr. Susan Love In observance of October as Breast Cancer Awareness month, it’s an honor to highlight our partnership with an extraordinary woman and her incredible foundation.  Dr. Susan Love of the Dr. Susan Love Research Foundation is on a mission – eradicate the world of breast cancer. We have proudly partnered with Dr. Love to create a series of whiteboard animation videos which aim to address various aspects of breast cancer in a way that is accessible, engaging, informational, and above all else, hopeful. Currently, we have produced over 20 animated whiteboard explainer videos for the ImPatient Science 5 video series.  Below is a bullet point list and link to each video within the specific series.   SERIES 1: The Science of Breast Cancer Video 1 – You Have Breast Cancer: What Now? Video 2 – Understanding Breast Cancer Video 3 – How to Understand your Pathology Report Video 4 – An Overview of Breast Cancer Treatments Video 5 – Understanding BRCA Mutations and Risk   SERIES 2: Metastatic Breast Cancer Video 1 – You Have Metastatic Disease. Now What? Video 2 – What to Expect During Treatment Video 3 – How We Treat Metastatic Disease Video 4 – Living with Metastatic Disease Video 5 – How Palliative Care Can Help   SERIES 3: Understanding Immunology Video 1 –  Understanding the Immune System Video 2 – Cancer & Immunology   SERIES 4: Breast Cancer Subtypes Video 1 – Triple Negative Breast Cancer Video 2 – DCIS Breast Cancer Video 3 – LCIS Breast Cancer Video 4 – Hormone Receptor Positive Breast Cancer Video 5 – HER2-Positive Breast Cancer   SERIES 5: Clinical Research Video 1 – Understanding Cancer Research Video 2 – Types of Clinical Trials Video 3 – Clinical Trial Lingo Video 4 – Enrolling in a Trial Video 5 – How the Media Covers Research It’s our privilege to share these educational whiteboard videos with you.  Our hope is that through storytelling and whiteboard animation, the information communicated in this video series is explained with clarity and understood with ease.  Dr. Susan Love and her Foundation are doing a great work!  We aim to assist them in every way possible.  If you’re interested in donating to the Foundation, please click here.  If you’d like to view or share the ImPatient Science Whiteboard Animation Video Series in its entirety, please click here.   Whatever your story, we’re here to help.  Rip Media Group … your story starts here!
Breast Cancer Explainer Video

Impatient Science: New Horizons

October is Breast Cancer Awareness month. Rip Media Group has collaborated with the Dr. Susan Love Research Foundation, a breast cancer research charity, to create educational explainer videos for breast cancer patients and their loved ones. Each blog post in this four-article series has focused on different aspects of breast cancer, as well as patients’ experiences. This post is the final post in the series, and focuses on new research possibilities. Part 1 of the Impatient Science series introduced us to L, the daughter of a breast cancer patient. Over the course of the discussion regarding her mother, L has seemed pensive and distracted. A cancer diagnosis in the family is a serious issue, after all. But as she’s watching the videos and speaking to us, she’s slowly growing more hopeful, and as the discussion turns to research, there’s a brightness in her eyes. “I know my risk for breast cancer is elevated, due to my mother’s disease,” she says. “But I have a lot of hope. Just in the last several years, there have been so many advances in how we diagnose and treat breast cancer. Researchers are working hard to develop new diagnosis methods and treatments. If I develop the disease when I’m older, I have a lot of faith it’ll be diagnosed faster, treated more effectively — and maybe even cured.”

Evidence-Based Medicine

Researchers have been studying breast cancers for over a hundred years. Today, researchers spend over $1 billion each year, in the U.S. alone, to study breast cancer. The Impatient Science videos describe several types of breast cancer research. Scientific research, also known as evidence-based medicine, takes place on several levels. For instance, so-called “basic” or bench research tries to understand the microbiology of the cell itself. It usually takes place in Petri dishes, or on rats or mice, rather than human subjects. As the videos state, this research can only go so far in helping us understand how cancer develops in humans. However, the information gleaned from these studies combines with other research, with genuinely useful results. Take a look at this video to see what we’re talking about. When basic research shows promise, researchers may apply what it discovers to human volunteers. This is called clinical research, and its focus may be much broader than bench research. It may focus on aspects such as lifestyle changes that affect cancer development, diagnostic methods or treatments. As the video series notes, patients may be assigned to random groups, which determine what treatments they receive. Epidemiology is a research field that examines trends in large populations, to figure out which factors may cause or prevent cancer. Epidemiologists have successfully identified several potential carcinogens — for example, hormone use in post-menopausal women.

Potential Treatments, and Getting Involved

When researchers are examining a treatment’s potential, they examine more than just its positive effects. They’re very interested in any side-effects or collateral damage a treatment has. If a treatment is too dangerous, they’ll remove it from consideration as a cancer treatment: it simply isn’t worth the cost. This protects patients and their families. Videos like the Impatient Science series don’t just educate patients and their families — they drum up interest in and support for research. If these videos have sparked your interest and you feel inclined to participate in breast cancer research yourself, you might consider signing up for the Dr. Susan Love Research Foundation’s Army of Women project. This project is open to all people — from all genders, with or without breast cancer — and it refers them to vital research studies that have the potential to save lives. This concludes the Impatient Science series for the month of October. If you’re interested in watching the series in its entirety, please click here. If you’d like to offer your support of the Dr. Susan Love Research Foundation, please visit https://www.drsusanloveresearch.org/ to donate. Whatever your story, we’re here to help.  Rip Media Group … your story starts here!
Explainer Video Breast Cancer

Impatient Science: Your Immune System

Impatient Science is a four-part blog series for Breast Cancer Awareness Month. Each post is based on videos Rip Media Group made in collaboration with the Dr. Susan Love Research Foundation, a charity dedicated to finding new ways of treating and eventually ending breast cancer. This post, the third in the series, goes over some of the biology involved in breast cancer and its treatment. L, whom we met in the last two posts, received her mother’s breast cancer diagnosis recently. Ever since, she’s been thinking a lot about cancer. “Cancer is a mutation,” L says sensibly. “And mutations must happen all the time. But not every mutation is cancerous. And our immune system is really ingenious and can recognize abnormal cells as unhealthy.” “These videos give me a lot of hope,” L says. L has seemed pensive throughout this conversation, but here, she smiles. “I won’t give up on regular exams and doctor visits, but it’s good to know my body has ways to keep me safe.”

Your Body’s Immune System

As the Impatient Science explainer video series shows, cancer cells are infiltration experts. Unlike bacteria or viruses, they’re our own cells gone rogue, so they can hide in plain sight. This makes it hard for your body to find the unusual cells — but it’s not impossible, thanks to the hard work your immune system does. Your immune system is composed of two main parts. The innate immune system operates across your body, and it protects against bacteria, viruses and cancer cells. When your innate immune system encounters cancer cells or other serious threats, it knows it can’t do the job alone. That’s when it calls in the adaptive immune system.

The Adaptive Immune System

These videos give us a clear picture of the adaptive immune system. It is made up of several extremely specialized types of cells and serves as a SWAT team for your body. Lymphocytes stand by in your lymph nodes and wait for threats like cancer cells. When they receive the right signal, they move into action. One of the most interesting features of the adaptive immune system is how it learns from threats. It develops specific responses that are tailor-made for individual threats, and that’s how our body develops immunities to diseases. Many of the videos in the Impatience Science series express the potential of one of the most exciting areas of cancer research: immunology. Researchers theorize that if they can train the immune system to recognize and deal more quickly with cancer, this can slow or even stop the spread of cancer through the body. Watch this video to gain a better understanding of immunology:  

Checkpoint Inhibitors and Vaccines

Normally, lymphocytes like T-cells don’t attack the body’s own cells. But a drug called a checkpoint inhibitor can cause them to consider the body’s cells to be a threat. As the videos state, normally that’s not a good thing, but carefully training the body’s immune response to identify and destroy cancer cells may be a vital way to block cancer’s advance. What’s more, some viruses cause cancer, like HPV and hepatitis C. Researchers have worked on creating vaccines to train the immune system to destroy these viruses. These have gone a long way toward preventing various cancers. Finally, the video series points out one more area of promise: in some areas of cancer research, scientists are creating vaccines that can train the immune system to target the body’s own tumor cells. It remains to be seen how that area of research pans out, but researchers agree that it holds immense promise; in fact, clinical trials are already underway. This concludes Part 3. Part 4 will deal with breast cancer research and researchers’ hopes for future treatment. If you’re interested in making a donation to the Dr. Susan Love Research Foundation, please visit https://www.drsusanloveresearch.org/. Whatever your story, we’re here to help.  Rip Media Group … your story starts here!