Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.
Administrative and Marketing Duties
- Most externs will have to perform some administrative duties.
- Command of the Adobe suite is extremely useful.
- Bring energy and bright ideas about the newest and most creative campaigns.
- You will also be doing research about peers, competitors, brands, and contacts within the brands
- Administrative duties may include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
- Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.
- Externs may be asked to research a specific topic or assignment.
- Marketing interns could be asked to research the trends of the teenager population.
- Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.
- Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.
You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing
Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.
Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.
Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.
Internet: You may research key words and optimize web copy for SEO.
PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.
Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.
Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.