The Buzz About BrandingRegardless of its size, your business will benefit from branding — the process of familiarizing your customers with your products and services. Creating a brand for your business takes careful planning and knowledge of what you have to offer. Understanding the basics of branding, you can leverage the power of advertising and promotions to attract customers. Above all, your strategy depends on your mission and desire to build brand recognition that sets you apart from competitors. Along with your website and marketing materials, a logo makes your brand successful. The logo serves as a symbolic representation and foundation of your brand. Logos and branding, therefore, have a cohesive relationship; each enhances the other. Once you have developed a branding strategy, you are ready for logo design. Making the logo true to your mission, you will show company goals and values. In this way, logos and websites make brand communication effective.
Using Videos for Brand CommunicationAnother way to make your branding take off is to launch a video marketing strategy. The video as a brand communication tool has increasing popularity in the age of social media. There are great opportunities for videos to go viral when they are skillfully produced. Deciding on what stories you will tell is an important first step to take. For instance, the best explainer videos allow you to inform your customers about your business. The best corporate videos help to promote thought leadership and point out company culture. Also, optimizing your brand with video marketing helps you feature your logo while reaching target audiences and sending your message. Seeking the service of a video production company is often a wise choice, especially if you are new to making videos. We strive to offer a wide range of products and services, catering to the versatile needs of both large and small companies. One example of a popular style is whiteboard animation, in which a complex message is drawn in simple language. Other examples include live-action video, character animation, 2D motion graphics and 3D animation. It is useful to base your decision for a style on the needs of your customers. Then, you’ll be sure to get the best results.
Takeaway MessageBusiness branding takes time and effort to convey an innovative message that reflects value and commitment. When branding is done right, the end results can boost your company’s reputation. Rip Media Group, your story starts here!
Who Are You? Identify Yourself!Your business must hold a distinguishable identity. Standing out does not necessarily mean looking way different from the rest. Instead, it’s all about speaking to your core audience in a relatable way. With the best corporate videos, this is possible, because you can showcase your company’s culture and unique problem-solving answers. Here are the basic steps to follow when building your brand’s identity:
- Conduct market research and determine the main problems your brand can solve for your target audience.
- Establish a set of marketing personas that fit the generalizations within your target audience.
- List ways your brand uniquely solves problems and speaks to this core audience.
- Create a value proposition which addresses the problems your targeted personas face, drawn in a different way than how your competition operates.
- Perform a SWOT analysis to see where your brand stands already, and then formulate a mission statement based on who you are and the image you wish to achieve.
- Decide what your brand’s “personality” consists of and create branding materials and style guides for consistency. These guides can apply throughout your marketing channels, sales team, website content and more.
What Can Your Customers Expect?Predictability builds trust. Your goal should be to make it known from the get-go what prospective customers can expect from your brand. The six steps listed above will help you shape an approach that makes your company more predictable. Remember, this is not a bad thing, as it makes your branding resonate with authority in your target market — and that creates greater brand equity. Of course, you should be distinguishable while being predictable. The best way to do this would be to build an image around what you offer that your competition doesn’t provide. Your SWOT analysis will depict your unique strengths, which you can proudly promote in your branding materials. Through corporate culture videos, you can further drive this image of your brand into your target audience.
ConclusionFigure out who you are, what you offer and why your brand is different. Once you learn all this, start conveying your company’s worth and value propositions across all marketing channels. Be consistent and you will succeed in growing your brand! Need help? Rip Media Group, your story starts here!
Getting Ready for FallMore people watch TV and videos during the fall season — the weather is growing colder and the days shorter, making it less inviting to be outside. They are also preparing for the coming holidays. This makes it the perfect time to get your most powerful advertising messages out there. Producing the best explainer videos possible while trying to manage your advertising can be a bit overwhelming, though. This is why it’s great to take advantage of the “summer slump” to put ideas on paper (and ultimately video) and get everything squared away. Good videos take time to produce, so having a slower season to prepare allows you to have an overall more successful fall and winter.
Prepping your CampaignNot only is the summer a great time to get your ideas in order, it is also the perfect time to bring those ideas to life, by prepping your ad campaign. A good campaign isn’t born overnight, it needs to marinate. Just like a good steak, the best campaigns have been soaked to maximize the marriage of the idea with the brand. Take advantage of the summer marketing slowdown and prep your marinade. By the time your campaign is ready to roll out, it will be consistent in flavor and approach.
A Wide World of OptionsStart out small your first summer with one or two truly great explainer videos. To do so, you need to partner with a production company capable of understanding your ideas, branding, and campaign. Beat the summer slump by entrusting us with your explainer, corporate, or animated video. We can’t wait to work alongside your team to launch your product or business in the right season. Rip Media Group, your story starts here!
Summertime DistractionsWhen the sun is shining on the other side of the window it’s natural to want to be out there soaking up some rays, enjoying time with friends and being anywhere but stuck at the office desk. The summer months can be a very distracting time with more and more workers opting for outdoor lunches and even leaving the office earlier than normal to enjoy the sunshine. However, for those left behind who have to pick up the slack, the summer can seem anything but enjoyable.
The Importance of Marketing MomentumIf you remember your physics classes at school you may remember the class on movement and how it takes a lot of force to get something moving, but that it will gradually slow down with less and less force applied. The same is true with marketing. Just a few weeks of neglect during the summer months could mean your marketing campaigns come to a standstill, or at best a rolling stop. Rain or shine, marketing needs careful nurturing and constant force to maintain momentum and the best returns. Of course, when the temperature soars, vacation time comes around and those summer distractions start to affect productivity, it can be difficult to maintain the same pace. That is why it is important to plan ahead so that you can be ready for the summer slump when it hits. Here are a few things you can do to prepare:
- Plan your marketing calendar in advance so that everybody knows what they are doing and when. This will also make it easier for staff to arrange vacations.
- Hold regular catch up meetings (they don’t have to be long!) to ensure everybody is on schedule with their tasks.
- Promote seasonal offers to customers. Use a range of different marketing mediums such as engaging video that people can watch when they are out and about, and targeted email campaigns.