Whiteboard animation videos can explain complicated health conditions with great bedside manner.While parents want to be an all-knowing source of education for their children, we have to admit that there are some things we simply don’t know or understand. Our first thought might be to head straight to Google for answers… but [doctors know] the answers we find might only create more panic for an already-worried parent. But before all of the internet-surfing, doctors can have mom and dad watch 2D or 3D animation videos which explain their child’s condition. After watching a creative and educational video, the diagnosis seems a lot easier to emotionally and physically manage. As for Rip Media’s video above—“This type of patient educational video will help to break the gap between doctors and patients care”, said Dr. Nai Yu Tang of the Baby Hearts Foundation. Thanks to whiteboard animation videos, adults no longer face the difficulty of dealing with medical terminology, and many pediatric hospitals will no longer lack content that can help young patients, as well as parents, understand their illness and the road ahead.
Whiteboard animation videos can explain complicated treatment procedures.While a doctor can explain in detail the steps for treatment and recovery, sometimes traumatic diagnoses can cause things to go in one parent’s ear and out the other. And most of the time, the healing process is full of details which might be difficult for a doctor to describe just once! But when Children’s Hospital in Los Angeles, CA refers parents to watch one of our videos, mothers and fathers know there is a resource they can watch online any time of day to help them understand their child’s healing process. Whiteboard animation services are paced at a speed in which adults and child can understand, so the treatment options aren’t overwhelming. If parents watch the video online, they can even pause and re-play whatever part they like, so they don’t need to call a medical office over and over again for help with general questions.
Whiteboard Animation Videos make things “less scary” for children and adults.No one likes feeling out of control or stuck without hope. Whiteboard animation videos are clear, concise and creative. They answer questions like: a) “What does this diagnosis mean?” b) “What type of treatment options are available to my child going and/how can she or he be cured?” and c) “What does this mean for the rest of my child’s life?” 2D or 3D animation are a great option for parents to share with their children as well. And conveniently, kids are able to share the video with curious friends who want to know why their peer might be missing school for a little while. The more support sick kids have from friends, the better.
Whiteboard animation videos are for almost all “learning types.”Doctors primarily rely on a patient’s auditory learning skills, because they first have to tell their patient the diagnosis. If a patient is lucky, they’ll understand how to read their MRI or x-ray results. If they are lucky, they will receive a brochure to help explain the diagnosis. But these types of education tools are impersonal and outdated. Sociologists and Psychologists have examined seven different types of learning styles: Visual (spatial), Aural (auditory), Verbal (linguistic), Physical (kinesthetic), Logical (Mathematical), Social (interpersonal) and Solitary (intrapersonal). Whiteboard Animation Services can work for Audio, Visual, Logical, Social AND Solitary learners! That means almost every type of learner can glean information from whiteboard animation videos and feel like they have more answers than before.
Whiteboard animation videos promote your insurance company or hospital.When insurance companies or hospitals utilize whiteboard animation services, they are ultimately serving their clients (by educating them). But that’s not all! Thanks to the internet and the ability for people to share videos, others can also be informed. When a whiteboard animation video shares the names and/or hospital of a specialized team of doctors, other potential patients will want to work with that network of professionals as well! It’s a win-win situation; more patients know where to get treatment and more insurance companies and/or doctors get to treat more patients. It’s time for the medical community to invest more in whiteboard animation videos. 2D or 3D animation videos can ease someone into a place of peace instead of heightening an already dramatic situation. Whiteboard animation videos break down clinical explanations and can show patients (or the parents of patients) what the treatment options are. Don’t forget, a whiteboard animation video also benefits hospitals or insurance companies. Resources nudge potential clients to want to work with them, because they receive thorough answers. We live a world filled with technology. As science continues to make technological advances, whiteboard animation videos are the best solution to help patients, family and friends under what’s happening with their loved one. Special thanks to Dr. Tang: it was an honor and privilege to produce this video for such a wonderful cause.
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Ask anyone in the entertainment industry why they came to Hollywood in the first place—writers, directors and producers (such as myself) all say something similar—to tell stories. Hollywood has the biggest market for million-dollar blockbusters, but the power of storytelling also applies to your smaller-budget whiteboard animation videos. Even when you think that your business or product doesn’t have a story behind it, does it. And I’m excited to find it! There are different storytelling strengths in advertising which can help potential buyers or clients want to connect or work with you. Here’s are some details to take into consideration….THE SCIENCE OF STORYTELLING Let’s briefly examine the psychology of humanity. A human’s brain is hard-wired to respond both cognitively and emotionally to narrative (I’ll go over more of that shortly). By engaging the visual and motor sections of a person’s mind, a story can commit to a his or her memory. And you want people to remember your product! How do we do that? The University of Southern California Psychology has identified two different forms of response that come from successful, memorable advertising:
- Storytelling to Create a Response from Empathy. According to USC’s study, 31% of advertising campaigns that performed well were because of viewers had an emotional response to the campaign. The most common feelings advertisers will try to generate out of their viewers are: love, pride, loneliness, friendship, memories or achievement. Do you remember a commercial that spoke to you in some way? Perhaps there was a famous soup brand commercial that made you think back to your childhood… maybe you caught a stomach bug when were about eight years-old. Your mom or dad nursed you back to health with that specific, delicious soup… and now, your child has the flu. You watch an advertisement about how this particular soup ties families together and the next day, you buy a can of that same soup to feed to your sick child. The advertising agency has created a success campaign! It pulled on your heartstrings, made you examine your current condition, and lead you to take action.
- Storytelling to Create a Response from Creative Imagery. This style works better for more rational types of advertising. 16% of successful advertising comes from simply showing the statistics or cold, hard facts. Does that mean rational advertising is less successful than an empathy-related advertising campaign? Not if it’s done right. Sometimes the best way to communicate what your company can offer is through the numbers. But what I love to do at Rip Media is make the numbers looks interesting! How?
- Setting: Whiteboard Animation Videos are a blank slate to keep facts moving and still maintain the attention span of your viewers. But there are other ways to drop the facts too. I like to have my team consult with each of our clients to figure out what will be the best setting (time and place) for your corporate video production.
- Color: If you’re working with us to create a whiteboard video production, we want to stress the importance of color! Whiteboard doesn’t equal a white screen. It’s filled with beautiful images from our best animators to communicate your story. And if you’re working with Rip Media on a live-action narrative, rest assured that our creative team is still selective on the color palette of your project. We take great detail in planning ahead and also execute color correction to make sure your project has a seamless flow.
- Tone of Voice: I’m not just talking about a narrator’s voice, although we do collaborate with voice actors on a number of projects and have a selective casting process. But when I say “tone of voice,” I mean the impression that’s made about the character of your business. For example, a commercial or corporate video for the WWE is going to look and feel different than an explainer video for the latest night-light teddy-bear at Toys “R” Us. Well, I hope so. Ha! A WWE corporate video may feature chiseled actors, a grizzly announcer or two, flashing lights and heavy-metal music. But the night-light teddy bear will likely showcase a calm environment—a child tucked under the covers, peacefully asleep.
- Music: Music has the power to change moods. It’s important to select a track or composer who can empower a director’s vision for your whiteboard video production. For the most part, you want music that will tie your setting, color, and tone of voice together. It can be hard for professionals who don’t have creative strengths to know what that means, but that’s why I’m here to help guide you in any whiteboard animation services. Granted, sometimes there are exceptions with matching music—Martin Scorsese and Quentin Tarantino have both directed violently graphic scenes, but used soothing, classical music. And have you ever noticed that as the music builds, a scene escalates? Think about “Jaws,” or “Lord of the Rings.” Music is important!
- Direction: Not everyone in the world has the creative vision to direct a movie or commercial. At Rip Media, we hand-select directors with experience. When we look at their repertoire, we know who can marry setting, color, tone of voice and music together. We can tell which directors build more emotionally-driven explainer videos, or who can create a visually-driven rational campaign. It’s not enough for someone to say “I can do it,” it’s important to know they can do it.
- Empower your brand. You’ve probably decided to utilize something like whiteboard animation services so you can draw people to your company. Excuse the pun. In all seriousness, a powerful story should still reflect the quality of business you are trying to promote. You’re the star of your product, but we want to come up with a clever way to feature you.
- Create stories that are memorable. Do you remember your favorite Super Bowl ad? Maybe it was one that made you laugh out loud or another that moved you to tears. Do you remember what the product was for? Most likely. Again, this is the power behind storytelling in advertising.
- Create stories that are for the long-run; this is not the same as being memorable! Short-term advertising focuses on topical information or statistics that are likely to change. When the next study or statistic is released, the information on your old video might be invalid. Take note—if you have a short-term focused corporate video, plan to make another! Some of my clients prefer a series of topical videos, but other clients want one solid campaign that can last them for a couple years. Whatever your preference is, I want to make sure the quality of the whiteboard animation production is memorable.
- Figure out your target audience. One reason companies choose to collaborate with Rip Media is because we take a lot of time to find the target audience for each of our clients, and build the right story for them. We target niche audiences, not the mass market. I would rather pull in 600 buyers for a client, than 100,000 “no-buys” or non-interested viewers. You might say “But wait a second—aren’t more views better?” Not necessarily. The internet has an infinite amount of material to watch; if you have a product or service that is best for females over sixty years old (like a post-menopausal product), then tween boys watching your explainer video aren’t going to help get you more business. I want to be strategic with you, so we work smarter together. Know your target audience!
- Establish an engaging story. Look, no one wants to watch a boring corporate video. By using whiteboard video services, the illustrations themselves attract people. We like to find the most captivating way to communicate your company, your product or your service to your viewers. Once they click on the video, we want them to watch it until the end! Our society is racked with distractions; I like coming up with ways to produce and edit your explainer video to keep people’s attention. Now that you understand the importance of having a strong storyline, you must also have—
- Quality video production. Whether it’s whiteboard animation, motion graphic animation, or even live video production, RIP Media works with artistic professionals to create the best quality explainer video for you. A video will strong production value will get a higher ranking in search engines, allowing more visitors to click onto your page, and boost views for your company.
POST-PRODUCTIONCongratulations! You have completed a whiteboard animation production or have your finished explainer video ready to be uploaded! Let’s crank out some savvy details to get you the most productive views possible.
- Come up with a title for your promotional video or explainer video. While it might seem like a silly, little detail- it’s not! A title can make or break people clicking “play.” You want to attract potential buyers with your title. That way, the potential buyers can turn into business leads and increase your company’s revenue… that’s why you made the whiteboard video or explainer video in the first place! The right title can also help with your Search Engine Optimization (SEO), so that more people who are searching for your type of product or service can find YOU. You don’t want a title that is too dull, but an exciting and thought-provoking title will lure people in. With all this in mind, here are a number of excellent tips that you can use when it comes time to give your new video that all-important title:
Tip 1– Never make the title of your whiteboard video or explainer video deceptive. If you use a title just for the attractive value it holds without regards to the actual content, you will not only have viewers clicking away in a hurry, but you also risk the potential for negative feedback. It’s like having a trailer that deceives the marketing of the actual movie. Just look at Darren Aronofsky’s “Mother!” starring Jennifer Lawrence. The cut of the first trailer shows like a horror film, but the actual movie is a dramatic and suspenseful allegory of Biblical proportions. Did you know the original screenplay was called “The Sixth Day”? The original title was more suggestive of the Creation allegory (describing humanity as created on the sixth day) than “Mother!”. Had they kept the original title and created a trailer that marketed the video more accurately to its final cut, maybe the movie wouldn’t have been a flop. The title must tell viewers what the content will be without being confusing or deceiving.
Tip 2– Experiment with different titles. You may want to go for a descriptive title that evokes an emotional response before going with one that is purely SEO rich. Explainer videos have different tones and should be titled accordingly. And if you’re producing several whiteboard animation videos or corporate videos, you have some space to play around with what works. While experimenting, make sure to keep detailed notes of what your audience is watching and what people aren’t watching. That way, you can improve your strategy in the future. The fact is, you can always go back later and re-title your videos as you see fit.
Tip 3– Keep abreast of current events and use them to your advantage. This works well for older videos that have been ’out there’ for a while, but have a new opportunity to reach potential buyers. For example, when a new ‘Sex and the City’ movie comes to theaters, a business owner should re-promote Manola Blank shoes! Great! He or she can easily tie update the title of an old video and get a load of new views on it. That’s the same reason why old comic books sell so well when a new movie is made! It’s a simple lesson in a supply and demand. So keep your eyes and ears open for new opportunities to arise. You can re-title and re-post your old explainer video (which has now been upated) or you can even re-publish it on social media (but I’ll get to that later).
Tip 4– Keep your titles short. Only about 50 to 60 characters of your title are actually seen on a search page. Keep titles short to avoid important words being cut off. That way, the most valuable words will appear at the front of your video or blog to attract people.
Tip 5– Lastly, it’s imperative there are no typos in your explainer video, corporate video or whiteboard animation video title! That will definitely impact your SEO ratings—which can potentially plummet, because “Best Rainbow Trout Bait- Catch Hundreds of Fish!” is going to be more searchable that “Best Ranibow Truot Bate- Katch hundreds of phish!”
- Embed your video (with its awesome title) on YouTube, Vimeo or other top video hosts. These websites sharing easy and are built to host larger files. By uploading to these sources, you also increase your ability for potential buyers to find you. If you use an unpopular hosting site, less people will search those sources, potentially leading to less leads. It’s ultimately your choice where to upload the video, but I recommend putting it in a high-traffic area.
- While it might seem redundant, add text to your whiteboard animation or explainer video on the website page in which it’s embedded. Also add text or transcript in the description area. Why? Once again, so that search engines like Google and YouTube will optimize your corporate video(s) into their algorithm. I can’t stress this enough– the more targeted information you can add on your website, the more like viewers will find your explainer video. How so? Viewers and readers alike type keywords (“key words”) into the search bar and the search engine calculates whose post comes up on the first page. Adding keywords will help your ranking on search engines and boost visits from potential customers.
- Now it’s time to plug your whiteboard animation video or explainer video into social media! Twitter, Facebook, Instagram, Google+, Snapchat… I’m sure there will be another new social media outlet tomorrow. Reach out to your current customer base and show them the new and exciting things that are going on with your company. Also reach out to your potential buyers who follow you. Maybe your latest corporate video will finally tempt them to pick up the phone or click through to your website! Remember to post a status update or description that will also peak your viewer’s interest to watch the video. Market wisely!