Job Listings

Title Sales Executive
Salary TBD
Location USA: Virtual
Job Information

Sales Executive – You are responsible for selling video, motion graphics, animation, trade show video, online video, commercial video, as well as online ads, mobile apps, partnerships, and other digital products. Sales Executive will work with existing, new and prospective accounts through a combination of telesales, show/event coverage, and personal visits.

RipMedia boasts a friendly working environment that is conducive to professional growth.  Join our growing team and find out why RipMedia is such a great place to work!
Consistent with federal and state law, the Company will employ individuals currently authorized to work.  However, no one should expect company sponsorship for work authorization if his or her current work authorization expires.

Requirements

Applicants should have the following attributes:

  • A strong sales background, with experience in video or event (trade show) sales a plus
  • Demonstrated sales and customer service skills
  • Fluent in using digital and social media in their personal/work life
  • Proficiency in basic PC programs (Word, Excel, PowerPoint, etc.) and contact management software
  • A positive attitude, professional communication skills, and a desire to succeed
  • Self starter: You will be assigned a quote and have room to plan your own days
  • Strong sense of urgency regarding communication matters, sales deadlines, and a proactive approach to the job
  • Ability to write business correspondence
Apply Now


Title Art Director
Job Information

Responsible for overseeing the creative development, production and delivery of web and commercial videos for multiple clients within a busy commercial production company environment.

General Responsibilities:

Commitment
Must work in office 40-50 hours a week

Creative Vision

  • Learn the branding and message of each client
  • Develop and implement that message into a creative vision for every video
  • Manage internal branding and style guides

Artist Management
Manage relationships with all artists for each creative project:

  • Designers
  • Illustrators
  • Web Designers
  • Cartoon Animators
  • Motion Graphic Animators
  • Voice-over Artists
  • Picture & Sound Editors
  • Directors
  • Writers

 

Specific Responsibilities: 

Generate Scripts

  • Responsible for all drafts of scripts
  • Write the script yourself or choose from a pool of writers

Animation Production

  • Choose appropriate artist for job
  • Generate all art frames needed
  • Work with Account Manager to develop script and shot list
  • Choose appropriate animator
  • Manage animation process
  • Communication hub between Acct Manager and Artists

Live Action Production
As part of a live action production:

  • Work with DP to select locations
  • Review shot list with Director
  • Weigh-in on all casting decisions
  • Generate storyboards
  • Work with production designers, set dressers/builders as needed

 

Post-Production

  • Live Action – choose editor
  • Animation – Art Director edits
  • Communication hub between Account Manager and Editor
  • Direct voice-over sessions
  • Direct VFX artist
  • Help editor choose music
  • Oversee quality of editing

Meeting/Call Requirements

  • Schedule and run 1-2 brainstorming pitch meetings/week
  • Participate in all client creative calls
  • Participate in all internal creative meetings
  • Attend casting sessions (or review all video from casting sessions)

 

Desired Background:

  • 2-3 years Art Director, Producer, or related experience
  • Strong experience with video animation
  • Past experience in commercial video production

 

Desired Skills:

  • Excellent communication skills (Phone, email, in-person)
  • Excellent copywriter
  • Strong design and animation sensibility
  • Firm knowledge of Adobe Creative Suite: Photoshop, Illustrator, After Effects
  • Experience with Final Cut Pro a plus
Apply Now


Title Executive Assistant/ Project Manager
Salary 15-25/hour
Start Date 2014-04-03
Location Hollywood, Ca
Job Information

Job Description
Reporting directly to the Founder, the Project Manager is a combination of roles that will oversee the internal operations, implement sales and support systems, and collaborate with the Founder in administrative and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.
The responsibilities and rough time allocation include:

Duties :
–        will set up interviews and conduct new interviews weekly for new : Editors , animators and artist talent.
–        will organize projects in our Project Management system Trello and ProofHQ.
–        should be able to handle client and partner calls and relate the Rip Media Story and services.
–        will make outbound calls to prospective partners and prospects (intro sales and research)
Qualifications:
–        The executive assistant must have a wonderful phone presence and outgoing warm personality as well as being energetic, eager and organized .
–        Must be able to work in a fast paced environment and be able to multi task.
–    must be able to handle real time chat questions on the website
–    will input data into SalesForce.com and Trello
–    must be able to correctly and clearly input data into WordPress blogs
–    must be proactive and act in the best interest of the client and the agency.
–     must have full command of the entire adobe suite…Mainly: inDesign, Illustrator and Photoshop as well as working ability in AfterEffects and Final Cut Pro 7.

– Working abilities in WordPress and command of Youtube channels

 

Your weekly breakdown of duties:

Administrative (40%): Support and create client development efforts – creating and managing leads via our current Web, SEO, SEM/ads, blogs, videos, and public appearances, fielding inquiries, writing proposals, organizing daily tasks, and managing projects

Project Management (40%): Consolidation of current programs & create project management tools into more effective, uniform systems; maintaining relationships with our top independent consultants; management of outside vendors; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals

Account Management (20%): Contract management (clients, employees, consultants); Management/administration of business development database; respond to leads via phone and email with our mission and help prospective clients; update proposals, pricing, and invoices

The Manager may ultimately manage and have the support of a small team (5-10 associates, interns, bookkeeper, production) and should be able to anticipate, given his/her past experience,  issues that will arise for a growing creative services firm.  A four year degree in a top tier university educational institution is required as well as at least 1 year of experience working as an assistant.  Southern California/ Local candidates preferred, though exceptional candidates from other locations will be considered.

 

Apply Now


Title After Effects and Explainer Video Animation Expert
Salary TBD
Location Los Angeles or Virtual
Job Information

After Effects and Explainer Video Animation Guru

Our business is growing and we are looking for experts in multiple styles of 2D and 3D animation with Final Cut/Adobe, After Effects, and 3D design.  Video animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Explainer video editing
  2. Explainer video writing
  3. Explainer video storyboarding
  4. Illustration
  5. Character Design

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learner
  2. vivacious manner
  3. Forward-thinking
  4. Detail-oriented
  5. On time delivery of projects
Apply Now


Title Sales Shark
Salary Commission
Location Los Angeles, CA
Job Information

First-off, this isn’t your normal, old, boring job-listing. We could post some corporate-sounding cliches such as, “We are looking for highly motivated sales professionals,” but what we don’t want are cookie-cutter-corporate-quota-grabbers.

What we really want are entrepreneurial spirits who live for sales – people who eat, sleep and breathe business development. We are looking for a team of sales sharks. Hunters. Killers. Do you fit the bill? Do you love the thrill of the hunt? Do you wake up every morning ready to attack your Rolodex and find new leads? Do you live for the high that only comes from closing the deal? If so, then read on.

Here’s a little about us. We are Rip Media Group. We are a team of passionate storytellers, and in case you can’t tell from this job posting, we are serious about having fun. We create corporate explainer videos, and we specialize in animation such as whiteboard, character animation, 2D and 3D motion graphics, and live-action videos. We cover a broad scope of types of video for our clients – everything from product explainers to internal communications campaigns to training series. We have worked with a vast array of clients – from Cisco, NBC Comcast, Deloitte, Ben & Jerry’s as well as hundreds of other companies, both large and small. We been around since 2007, and we are legit. Don’t believe us? Just check out our website, www.ripmediagroup.com, to see some of the work we’ve done.

So, that’s a little bit about WHO we are. Now, here’s a little bit about WHO we want.

We want you . . . but only if you’re a goal-oriented, relentless selling machine. Seriously – we are looking for a sales Terminator. We are poised for growth, and we want people who are just as interested in growing as we are. We are looking for true prospectors who can work with potential customers (ie: CMOs, Marketing managers, VPs and their staff) to help them find what they want, create solutions and ensure a memorable, smooth, sales process.

Below are all the other details you need to know. Seriously, though, if you’re a hunter and you think you’re right for us, then contact us today.

Essential Duties include:

  • This position requires strong prospecting and lead-development skills.
  • You will generate new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opportunities
  • You will need to be able speak in a friendly way to customers and potential customers, listening to their needs and helping communicate solutions for them.
  • Spending time every day setting meetings with prospective customers
  • Effectively using a variety of sales techniques and materials – cold calls, presentations, visits, cultivating relationships, networking, and research.
  • Provide product quotes to customers as needed
  • Keeping accounts and sales records up to date within our CRM.
  • Be able to deliver customized sales presentations by phone/web-demos and in person
  • Attending weekly sales meetings as required (virtual is OK)
  • Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota
  • Be the face of RMG and ensure a superior customer experience

QUALIFICATIONS
Our Ideal Candidate:

  • You’re self-motivated and results oriented
  • You have an outgoing, resilient personality. Not every prospect is going to turn into a sale, the ability to bounce back will be key for this job.
  • You enjoy the thrill of the hunt by bringing in new business
  • You’re confident and not willing to accept no for an answer
  • You don’t take yourself too seriously and can have fun while being effective!

Required Skills:

  • Bachelor’s degree preferred
  • Passion to educate & sell
  • Exceptional written, verbal, phone and presentation skills
  • Strong computer skills (Podio experience a plus)
  • Proven track record at exceeding monthly, quarterly or annual quota
  • BONUS: Experience with or selling: video production, digital media services, creative marketing, or print advertising.

Looking to start work on or before March 1st. We are an equal opportunity employer.

Job Type: Commission
Required experience: Sales: 3 years

Apply Now


Title Whiteboard animation guru
Salary TBD
Location Los Angeles
Job Information

Whiteboard Animation Guru
Our explainer video and whiteboard animation business is growing fast and we are looking for experts in our style of 2D and 3D animation with speed drawing / whiteboard animation. Whiteboard animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Speed drawing
  2. Explainer video creation
  3. Explainer video writing
  4. Explainer video storyboarding
  5. Educational video speed drawing
  6. After Effects
  7. Final Cut, Maya, or Adobe Premier are also useful skills.

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learning, vivacious manner
  2. Forward-thinking
  3. Detail-oriented
  4. On time delivery of projects
Apply Now


Title Externship
Salary None
End Date 2014-05-08
Location Raliegh Studios, Los Angeles
Job Information

Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.

 

Administrative and Marketing Duties

  • Most externs will have to perform some administrative duties.
  • Command of the Adobe suite is extremely useful.
  • Bring energy and bright ideas about the newest and most creative campaigns.
  • You will also be doing research about peers, competitors, brands, and contacts within the brands
  • Administrative duties may include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
  • Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.

 

Project Research

  • Externs may be asked to research a specific topic or assignment.
  • Marketing interns could be asked to research the trends of the teenager population.
  • Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.

 

Running Errands

 

  •  Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.

 

 

You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing

 

Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.

Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.

Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.

Internet: You may research key words and optimize web copy for SEO.

PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.

Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.

Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.

 

 

Apply Now


Title MBA Level Intern
Salary TBD
Location Hollywood, Ca
Job Information

MBA Level Intern:

Reporting directly to the Founder, the Operations intern is a combination of roles that will oversee the internal operations, and collaborate with the Founder in business finance and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.

The responsibilities and rough time allocation include:

Business Development (40%): Support and create client development efforts – creating leads via our current Web, SEO, SEM, blogs, videos, and public appearances, fielding inquiries, writing proposals

Operations (60%): Consolidation of current programs & create project management tools into more effective, uniform systems; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals.

Qualifications

This person will need to be a self-motivated, entrepreneurial, high-energy individual who can easily function in a high demand, performance-driven environment. S/He must have exceptional interpersonal skills and be accustomed to working on multiple tasks in parallel. Professional services industry experience is preferred. A four year degree from a top-tier educational institution is required.

Apply Now


Title Digital PR Extern
Salary None
Job Information

Social Media

Conduct market research for new email/blog/website campaigns using Hoovers, IMDB Pro, and Inside View.

Garner additional social media awareness for our company using Twitter, Facebook and other social media sites.

Increase email database of customers and prospective customers for email marketing purposes.

Support various client advertising projects.

Key duties will include some of the following:

Increase company visibility
Stay on top of content deadlines
Give feedback on client video clips and campaigns
Research industry trends for monthly company newsletter
Update social media posts

Follow up with client leads
Collect website statistics
Email marketing – via icontact or mailchimp
Researching Hoovers and IMDB for lists/email
Writing of press releases and weekly short blog 2-300 words
Solid grammar and punctuality is critical.

Personal Qualities:

Fast learning, vivacious manner
Forward-thinking
Detail-oriented
On time delivery of projects

Requirements:

B or higher grade point average
In-depth knowledge of Microsoft suite, Keynote, and Adobe software
Experience with Final Cut is beneficial

Apply Now


Title Artist/Illustrator / Graphic Design
Salary TBD / Project based to start
Location Hollywood, Ca
Job Information

We are looking for artists/illustrators for our production company. We specialize in digital marketing, web design, story boarding of motion graphics, and video production.

Key duties will include some of the following:

Multiple projects each week
Meet and be ahead of content deadlines
Introduce new ideas and feedback for client video and campaigns

Personal Qualities:

Fast learner

  • Engaging manner
  • Forward-thinking
  • Detail-oriented
  • On time delivery of projects
  • Creative
  • Solution focused

Our production company projects differ from project to project but we do : Explainer Videos, white-board animation, live video production, motion graphic animation videos.

We also create websites, info graphics, and storyboards.

Please view our website for the type of projects and videos we create and please have samples of storyboards, illustrations, and animations available to show us.

Apply Now


Title Sales and Marketing: Corporate Video / Commercial
Salary TBD: Commission
Location Hollywood / Virtual Office
Job Information

HIRING SALES & MARKETING MANAGER
CORPORATE / COMMERCIAL PRODUCTION

We are currently seeking a Sales/Marketing Manager at a Corporate and Commercial Production Company.

Candidate MUST have prior experience in selling media related and creative services.

Ideal Candidate:
– Has a college degree.
– Has experience in sales and marketing for creative services, production and post- production services.
– Has an understanding of the production process.
– Must be a self-starter with a great attitude.
– Must be able to help in the design and implementation of a marketing and sales plan.
– Must be comfortable making calls to solicit business. (Advertising Agencies and Direct to Clients)
– Must be comfortable making appointments to show samples of our work and solicit new business.
– Must be able to create presentations for new business pitches via screen sharing and in person.
– Must be able to manage online presence for the company (Facebook, Twitter, Official Web site, Directory listings, Mail Chimp and various advertising channels).
– Must be able to research potential clients and information to find decision-makers.
– Must be able to research potential advertising opportunities.
– Must have good computer skills and knowledge of  business programs.

HOURS:  9am-6pm.
PAY:  Negotiable, Depending On Experience.

Apply Now


Animated Video If you’re like a lot of people, you might think animation, or animated video, is kids’ stuff. How could animation lead to action — especially in the marketing or business world? But these people sell animation short (so to speak!). Animation is a powerful video tool for conveying information quickly and effectively, and with greater nuance than even many other video formats.

Animation Tells a Story

Animation can often carry a higher price tag than other marketing formats, it’s true. Animation requires at least one artist/animator, a writer, as well as voice actors, a sound designer, and hopefully a producer. But you get what you pay for, and animation comes with a powerful benefit: the ability to uniquely explore emotions and create an engaging story. Because you have perfect control over the characters’ shape and expressions, as well as any incidental music, dialogue and voice acting, you can fine-tune the emotional resonance of an animated video with far greater precision than other video formats. Video is a highly engaging medium to start with. People have trouble drawing their attention away from a moving picture. Especially when there’s an engaging character or interesting action, people naturally empathize with what’s happening on screen. All of these characteristics of video are amplified in animation, thanks to its versatility and its emphasis on creating relatable characters and story.

Engagement Leads to Action

Nobody takes action on things that are boring or don’t draw their attention. They’ll stall and move on to something else if a video didn’t grab them by the emotions. But if they’re enchanted by what they see on screen? If it plays to their feelings, and resonates with their everyday life? If it adheres to established rules of storytelling and character development (even within its brief running length)? In these situations, you’d better believe they’re going to act on what they see on screen. Wouldn’t you? Because animation plucks at our heartstrings and keeps us watching, it’s all the more likely your animated video will make a huge splash. It won’t just be well-watched and shared: it has the potential to change people, including their perspectives and their spending habits. Animation may have built its reputation with kids’ cartoons, but that isn’t fair to this powerful medium. It’s incredibly versatile, and good animation is powerfully engaging. All these factors mean animation has the power to create serious change with your target demographic. We would be thrilled to assist as you begin (or continue) your animation journey. Rip Media Group, your story starts here!
Break Down the Barrier with Explainer Video What barrier are we breaking? The imaginary wall around your Trade Show Booth! That elusive 2 foot barrier, that bubble of space between ‘walk-past’ or ‘stop in’.  We hate that space!  Let’s move people from admiring to ENGAGING by breaking down the wall.   No wrecking ball handy?  Then lean on creativity!  With trade shows, first impressions are EVERYTHING.  Don’t stress.  You only need one WOW element.  Sure, a whole WOW booth would be amazing, but we have to be practical too.  Make a statement with your display.  Choose the one thing that you will use to draw them in, to puncture the bubble, to topple the wall.  Maybe it’s a your shiny new explainer video, or an interactive photo booth, or an eye-catching background. No matter which WOW factor you choose, implementing unique-authentically-YOU-ideas will open the door to conversation.   Short on ideas?  That’s ok – we are here to help! This is what we created for Line6. BOOM. Wall knocked!  Bubble popped!
Explainer Videos for Video Marketing You’ve probably watched a multitude of explainer videos, without realizing it. Let me explain (pun intended!). Explainer videos are videos in which companies explain and demonstrate how one of their products, services or processes works. They can both make things easier for consumers and encourage potential customers to buy. If your business isn’t using explainer videos yet, you should be. The greatest reasons for using explainer videos are listed below. They Increase Conversion Rates At the end of the day, the ultimate goal of any business is to make sales. One of the best benefits of explainer videos is that they have been shown to encourage people to buy. According to studies about explainer videos, using these types of videos can help increase a company’s conversion rate by 20 percent. By showing people what it will be like to be a customer of your company — and displaying how they will use or do what you offer — you can effectively convince them to buy.

They Help You Go Viral

It can be hard to make your website content go viral — shared on the internet via email and social media — without your own promotion efforts. By creating explainer videos, your content is more likely to get shared from one person to another, and this is a cost-effective marketing tactic. Surveys show that 73 percent of marketers believe that video positively impacts their marketing ROI.

They Make for Happy Customers

A happy customer is a returning one, and a potential ambassador for your brand, bringing in new customers via word-of-mouth. When you explicitly and clearly show customers how to use your products or services, you make it easy for them, and they can enjoy what you have to offer. Using explainer videos is a great way to increase consumer happiness which leads to repeat business and even new consumers. If you want to use explainer videos to help grow your business or increase awareness, we can help! Whether your video is animated, live action or something in between, we are sure of one thing — your story starts here!
The Video Mirror Ball Video is a mirror ball.  Let me back up that statement with a walk down memory lane. Do you remember your first school dance? Chances are high, it was inside a hot, sweaty gymnasium. Most likely, at the beginning of the evening, the lights went down. Then, all of a sudden, the mirrored ball hanging from the ceiling started throwing tiny slivers of light all over the room. Maybe the spectacle drew a few gasps from your classmates.  Mirror ball magic.  Just like video. A great marketing video will be just as memorable. And, like a disco ball, such a video can be simple, yet its effects can be far-reaching. In another way, a mirrored ball is an apt metaphor for an outstanding promotional video. When you shine a spotlight on this slowly-turning orb, its mirrored pieces reflect that light, each in a slightly different direction. Similarly, when you’re developing videos for your brand, you’re essentially projecting your products and your company’s values onto them; those clips then send those concepts to your viewers. How could a video reflect your corporate values? Here are just a few examples. If you manufacture products that are especially strong, you could show how they remain intact even after a car runs over them. If you’re dedicated to customer satisfaction, you might portray people smiling inside your store. If your business is open 24 hours a day, you could depict your employees working under a nighttime sky. You get the idea. Apparently, the mirrored ball debuted in 1897, at a party for electrical union members near Boston. Then, in 1924, an inventor filed a patent for this decoration. Since then, these balls have never gone out of style. Digital marketing videos have likewise enjoyed great popularity, and they’re also here to stay. Of course, promotional videos should be crisp and elegant. It’s helpful if they can provide some fun and laughter as well, just like an evening dancing under a disco ball. The best marketing videos have a magical feeling. It’s similar to the magic you experience on a night when you get to dance with a special someone, a shimmering mirrored ball high overhead. Ready to reflect your light?  Your story starts here!
Understanding Video Marketing To excel at marketing, you have to understand your medium and its strengths. Video marketing is a medium unlike any other, and it has special benefits to the marketer. Read on to learn three characteristics that separate video from other marketing media.

Video is mainstream

Everybody watches video, and there’s nobody who doesn’t like it. And everybody’s eager to share videos with their friends. It’s estimated that this year, online videos will account for over a quarter of all web content and that just over half of people watch videos online every day. What that means for marketers is that there’s no demographic you can’t reach via a well-tailored video. In fact, thanks to how widely funny, exciting or informative videos are shared, there’s a good chance your video may have cross-demographic appeal, bringing your content much further afield than you might have dreamed.

It’s engaging

Ask anyone who’s been to a restaurant with televisions on, and they’ll tell you about how hard it is to tear their eyes away from the screen. Our brains are evolutionarily attuned to pay attention to movement, and that’s a big part of why we love video. The average video has just over a third of its audience stick around to the end, regardless of the video’s length — which may not seem like a lot, but in marketing terms that’s incredible. Video combines two different potent media: audio and pictures. This makes it easy to tell a story and create an emotional response. If there are characters in the story, we will instinctively identify with them, their struggles and their triumphs.

It conveys content quickly

If a picture’s worth a thousand words, a video might be worth a million. Thanks to the dual media of audio and pictures, video can provide your audience with essential information very quickly. Plus, because it allows you to convey specific emotions, you can fine-tune your message and branding in ways unimaginable with other media. Video is an incredible marketing medium. It’s mainstream, so even a small or low-budget video has the potential to spread to a wide audience. It’s engaging, and it can create powerful emotions in people. And it conveys content quickly, so you can get a message across very effectively. For the vast majority of marketing applications, video just can’t be beat.  Rip Media Group, your story starts here!
3 Video Marketing Hacks One of the most useful marketing tools of this age, video marketing allows companies to reach wide audiences in a relatively short time span. However, making a bad marketing video can often be worse than having no marketing at all. Here are three video marketing hacks to help drive your success.

Be Entertaining

This may seem a bit too obvious but you’d be surprised how many companies seem to miss this step. In order to attract and keep your target audience’s attention, you will need to make a video that they would find entertaining in some way. Whether it scares them, saddens them or brings them joy largely depends on the type of campaign you are going for. Either way, you want to get them emotionally invested so that they will want to take action.

SEO Matters

In addition, making sure your video tags are search engine optimized is another way to help drive success. Although it may seem minuscule, posts and videos that are SEO compliant will appear closer to the top of the list when people search for certain phrases on the internet. Therefore, taking the time to optimize the search engine value of your video can mean the difference between a few and a few million views.

Be Subtle in Asking for the Sale

The average customer will be turned off by marketing that abrasively asks for sales. Simply focus on creating a video that is entertaining or informative and gives them a reason to try your goods and/or services. The trouble with being too aggressive while asking for the sale is your company will look greedy rather than like a resource offering assistance. Overall, video marketing doesn’t have to be as difficult as it seems. Simply create a short story that appeals to the emotions of your demographic, while remaining subtle in your sales approach. Then make sure your video is SEO ready when you upload it. No matter how awesome your marketing video may be, it will not produce the desired effect if it’s buried in the body of the search engine and no one can see it.  Let us help, we do this for a living 😉  Rip Media Group, your story starts here!