Job Listings

Title Sales Executive
Salary TBD
Location USA: Virtual
Job Information

Sales Executive – You are responsible for selling video, motion graphics, animation, trade show video, online video, commercial video, as well as online ads, mobile apps, partnerships, and other digital products. Sales Executive will work with existing, new and prospective accounts through a combination of telesales, show/event coverage, and personal visits.

RipMedia boasts a friendly working environment that is conducive to professional growth.  Join our growing team and find out why RipMedia is such a great place to work!
Consistent with federal and state law, the Company will employ individuals currently authorized to work.  However, no one should expect company sponsorship for work authorization if his or her current work authorization expires.

Requirements

Applicants should have the following attributes:

  • A strong sales background, with experience in video or event (trade show) sales a plus
  • Demonstrated sales and customer service skills
  • Fluent in using digital and social media in their personal/work life
  • Proficiency in basic PC programs (Word, Excel, PowerPoint, etc.) and contact management software
  • A positive attitude, professional communication skills, and a desire to succeed
  • Self starter: You will be assigned a quote and have room to plan your own days
  • Strong sense of urgency regarding communication matters, sales deadlines, and a proactive approach to the job
  • Ability to write business correspondence
Apply Now


Title Art Director
Job Information

Responsible for overseeing the creative development, production and delivery of web and commercial videos for multiple clients within a busy commercial production company environment.

General Responsibilities:

Commitment
Must work in office 40-50 hours a week

Creative Vision

  • Learn the branding and message of each client
  • Develop and implement that message into a creative vision for every video
  • Manage internal branding and style guides

Artist Management
Manage relationships with all artists for each creative project:

  • Designers
  • Illustrators
  • Web Designers
  • Cartoon Animators
  • Motion Graphic Animators
  • Voice-over Artists
  • Picture & Sound Editors
  • Directors
  • Writers

 

Specific Responsibilities: 

Generate Scripts

  • Responsible for all drafts of scripts
  • Write the script yourself or choose from a pool of writers

Animation Production

  • Choose appropriate artist for job
  • Generate all art frames needed
  • Work with Account Manager to develop script and shot list
  • Choose appropriate animator
  • Manage animation process
  • Communication hub between Acct Manager and Artists

Live Action Production
As part of a live action production:

  • Work with DP to select locations
  • Review shot list with Director
  • Weigh-in on all casting decisions
  • Generate storyboards
  • Work with production designers, set dressers/builders as needed

 

Post-Production

  • Live Action – choose editor
  • Animation – Art Director edits
  • Communication hub between Account Manager and Editor
  • Direct voice-over sessions
  • Direct VFX artist
  • Help editor choose music
  • Oversee quality of editing

Meeting/Call Requirements

  • Schedule and run 1-2 brainstorming pitch meetings/week
  • Participate in all client creative calls
  • Participate in all internal creative meetings
  • Attend casting sessions (or review all video from casting sessions)

 

Desired Background:

  • 2-3 years Art Director, Producer, or related experience
  • Strong experience with video animation
  • Past experience in commercial video production

 

Desired Skills:

  • Excellent communication skills (Phone, email, in-person)
  • Excellent copywriter
  • Strong design and animation sensibility
  • Firm knowledge of Adobe Creative Suite: Photoshop, Illustrator, After Effects
  • Experience with Final Cut Pro a plus
Apply Now


Title Executive Assistant/ Project Manager
Salary 15-25/hour
Start Date 2014-04-03
Location Hollywood, Ca
Job Information

Job Description
Reporting directly to the Founder, the Project Manager is a combination of roles that will oversee the internal operations, implement sales and support systems, and collaborate with the Founder in administrative and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.
The responsibilities and rough time allocation include:

Duties :
–        will set up interviews and conduct new interviews weekly for new : Editors , animators and artist talent.
–        will organize projects in our Project Management system Trello and ProofHQ.
–        should be able to handle client and partner calls and relate the Rip Media Story and services.
–        will make outbound calls to prospective partners and prospects (intro sales and research)
Qualifications:
–        The executive assistant must have a wonderful phone presence and outgoing warm personality as well as being energetic, eager and organized .
–        Must be able to work in a fast paced environment and be able to multi task.
–    must be able to handle real time chat questions on the website
–    will input data into SalesForce.com and Trello
–    must be able to correctly and clearly input data into WordPress blogs
–    must be proactive and act in the best interest of the client and the agency.
–     must have full command of the entire adobe suite…Mainly: inDesign, Illustrator and Photoshop as well as working ability in AfterEffects and Final Cut Pro 7.

– Working abilities in WordPress and command of Youtube channels

 

Your weekly breakdown of duties:

Administrative (40%): Support and create client development efforts – creating and managing leads via our current Web, SEO, SEM/ads, blogs, videos, and public appearances, fielding inquiries, writing proposals, organizing daily tasks, and managing projects

Project Management (40%): Consolidation of current programs & create project management tools into more effective, uniform systems; maintaining relationships with our top independent consultants; management of outside vendors; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals

Account Management (20%): Contract management (clients, employees, consultants); Management/administration of business development database; respond to leads via phone and email with our mission and help prospective clients; update proposals, pricing, and invoices

The Manager may ultimately manage and have the support of a small team (5-10 associates, interns, bookkeeper, production) and should be able to anticipate, given his/her past experience,  issues that will arise for a growing creative services firm.  A four year degree in a top tier university educational institution is required as well as at least 1 year of experience working as an assistant.  Southern California/ Local candidates preferred, though exceptional candidates from other locations will be considered.

 

Apply Now


Title After Effects and Explainer Video Animation Expert
Salary TBD
Location Los Angeles or Virtual
Job Information

After Effects and Explainer Video Animation Guru

Our business is growing and we are looking for experts in multiple styles of 2D and 3D animation with Final Cut/Adobe, After Effects, and 3D design.  Video animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Explainer video editing
  2. Explainer video writing
  3. Explainer video storyboarding
  4. Illustration
  5. Character Design

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learner
  2. vivacious manner
  3. Forward-thinking
  4. Detail-oriented
  5. On time delivery of projects
Apply Now


Title Sales Shark
Salary Commission
Location Los Angeles, CA
Job Information

First-off, this isn’t your normal, old, boring job-listing. We could post some corporate-sounding cliches such as, “We are looking for highly motivated sales professionals,” but what we don’t want are cookie-cutter-corporate-quota-grabbers.

What we really want are entrepreneurial spirits who live for sales – people who eat, sleep and breathe business development. We are looking for a team of sales sharks. Hunters. Killers. Do you fit the bill? Do you love the thrill of the hunt? Do you wake up every morning ready to attack your Rolodex and find new leads? Do you live for the high that only comes from closing the deal? If so, then read on.

Here’s a little about us. We are Rip Media Group. We are a team of passionate storytellers, and in case you can’t tell from this job posting, we are serious about having fun. We create corporate explainer videos, and we specialize in animation such as whiteboard, character animation, 2D and 3D motion graphics, and live-action videos. We cover a broad scope of types of video for our clients – everything from product explainers to internal communications campaigns to training series. We have worked with a vast array of clients – from Cisco, NBC Comcast, Deloitte, Ben & Jerry’s as well as hundreds of other companies, both large and small. We been around since 2007, and we are legit. Don’t believe us? Just check out our website, www.ripmediagroup.com, to see some of the work we’ve done.

So, that’s a little bit about WHO we are. Now, here’s a little bit about WHO we want.

We want you . . . but only if you’re a goal-oriented, relentless selling machine. Seriously – we are looking for a sales Terminator. We are poised for growth, and we want people who are just as interested in growing as we are. We are looking for true prospectors who can work with potential customers (ie: CMOs, Marketing managers, VPs and their staff) to help them find what they want, create solutions and ensure a memorable, smooth, sales process.

Below are all the other details you need to know. Seriously, though, if you’re a hunter and you think you’re right for us, then contact us today.

Essential Duties include:

  • This position requires strong prospecting and lead-development skills.
  • You will generate new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opportunities
  • You will need to be able speak in a friendly way to customers and potential customers, listening to their needs and helping communicate solutions for them.
  • Spending time every day setting meetings with prospective customers
  • Effectively using a variety of sales techniques and materials – cold calls, presentations, visits, cultivating relationships, networking, and research.
  • Provide product quotes to customers as needed
  • Keeping accounts and sales records up to date within our CRM.
  • Be able to deliver customized sales presentations by phone/web-demos and in person
  • Attending weekly sales meetings as required (virtual is OK)
  • Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota
  • Be the face of RMG and ensure a superior customer experience

QUALIFICATIONS
Our Ideal Candidate:

  • You’re self-motivated and results oriented
  • You have an outgoing, resilient personality. Not every prospect is going to turn into a sale, the ability to bounce back will be key for this job.
  • You enjoy the thrill of the hunt by bringing in new business
  • You’re confident and not willing to accept no for an answer
  • You don’t take yourself too seriously and can have fun while being effective!

Required Skills:

  • Bachelor’s degree preferred
  • Passion to educate & sell
  • Exceptional written, verbal, phone and presentation skills
  • Strong computer skills (Podio experience a plus)
  • Proven track record at exceeding monthly, quarterly or annual quota
  • BONUS: Experience with or selling: video production, digital media services, creative marketing, or print advertising.

Looking to start work on or before March 1st. We are an equal opportunity employer.

Job Type: Commission
Required experience: Sales: 3 years

Apply Now


Title Whiteboard animation guru
Salary TBD
Location Los Angeles
Job Information

Whiteboard Animation Guru
Our explainer video and whiteboard animation business is growing fast and we are looking for experts in our style of 2D and 3D animation with speed drawing / whiteboard animation. Whiteboard animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Speed drawing
  2. Explainer video creation
  3. Explainer video writing
  4. Explainer video storyboarding
  5. Educational video speed drawing
  6. After Effects
  7. Final Cut, Maya, or Adobe Premier are also useful skills.

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learning, vivacious manner
  2. Forward-thinking
  3. Detail-oriented
  4. On time delivery of projects
Apply Now


Title Externship
Salary None
End Date 2014-05-08
Location Raliegh Studios, Los Angeles
Job Information

Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.

 

Administrative and Marketing Duties

  • Most externs will have to perform some administrative duties.
  • Command of the Adobe suite is extremely useful.
  • Bring energy and bright ideas about the newest and most creative campaigns.
  • You will also be doing research about peers, competitors, brands, and contacts within the brands
  • Administrative duties may include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
  • Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.

 

Project Research

  • Externs may be asked to research a specific topic or assignment.
  • Marketing interns could be asked to research the trends of the teenager population.
  • Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.

 

Running Errands

 

  •  Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.

 

 

You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing

 

Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.

Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.

Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.

Internet: You may research key words and optimize web copy for SEO.

PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.

Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.

Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.

 

 

Apply Now


Title MBA Level Intern
Salary TBD
Location Hollywood, Ca
Job Information

MBA Level Intern:

Reporting directly to the Founder, the Operations intern is a combination of roles that will oversee the internal operations, and collaborate with the Founder in business finance and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.

The responsibilities and rough time allocation include:

Business Development (40%): Support and create client development efforts – creating leads via our current Web, SEO, SEM, blogs, videos, and public appearances, fielding inquiries, writing proposals

Operations (60%): Consolidation of current programs & create project management tools into more effective, uniform systems; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals.

Qualifications

This person will need to be a self-motivated, entrepreneurial, high-energy individual who can easily function in a high demand, performance-driven environment. S/He must have exceptional interpersonal skills and be accustomed to working on multiple tasks in parallel. Professional services industry experience is preferred. A four year degree from a top-tier educational institution is required.

Apply Now


Title Digital PR Extern
Salary None
Job Information

Social Media

Conduct market research for new email/blog/website campaigns using Hoovers, IMDB Pro, and Inside View.

Garner additional social media awareness for our company using Twitter, Facebook and other social media sites.

Increase email database of customers and prospective customers for email marketing purposes.

Support various client advertising projects.

Key duties will include some of the following:

Increase company visibility
Stay on top of content deadlines
Give feedback on client video clips and campaigns
Research industry trends for monthly company newsletter
Update social media posts

Follow up with client leads
Collect website statistics
Email marketing – via icontact or mailchimp
Researching Hoovers and IMDB for lists/email
Writing of press releases and weekly short blog 2-300 words
Solid grammar and punctuality is critical.

Personal Qualities:

Fast learning, vivacious manner
Forward-thinking
Detail-oriented
On time delivery of projects

Requirements:

B or higher grade point average
In-depth knowledge of Microsoft suite, Keynote, and Adobe software
Experience with Final Cut is beneficial

Apply Now


Title Artist/Illustrator / Graphic Design
Salary TBD / Project based to start
Location Hollywood, Ca
Job Information

We are looking for artists/illustrators for our production company. We specialize in digital marketing, web design, story boarding of motion graphics, and video production.

Key duties will include some of the following:

Multiple projects each week
Meet and be ahead of content deadlines
Introduce new ideas and feedback for client video and campaigns

Personal Qualities:

Fast learner

  • Engaging manner
  • Forward-thinking
  • Detail-oriented
  • On time delivery of projects
  • Creative
  • Solution focused

Our production company projects differ from project to project but we do : Explainer Videos, white-board animation, live video production, motion graphic animation videos.

We also create websites, info graphics, and storyboards.

Please view our website for the type of projects and videos we create and please have samples of storyboards, illustrations, and animations available to show us.

Apply Now


Title Sales and Marketing: Corporate Video / Commercial
Salary TBD: Commission
Location Hollywood / Virtual Office
Job Information

HIRING SALES & MARKETING MANAGER
CORPORATE / COMMERCIAL PRODUCTION

We are currently seeking a Sales/Marketing Manager at a Corporate and Commercial Production Company.

Candidate MUST have prior experience in selling media related and creative services.

Ideal Candidate:
– Has a college degree.
– Has experience in sales and marketing for creative services, production and post- production services.
– Has an understanding of the production process.
– Must be a self-starter with a great attitude.
– Must be able to help in the design and implementation of a marketing and sales plan.
– Must be comfortable making calls to solicit business. (Advertising Agencies and Direct to Clients)
– Must be comfortable making appointments to show samples of our work and solicit new business.
– Must be able to create presentations for new business pitches via screen sharing and in person.
– Must be able to manage online presence for the company (Facebook, Twitter, Official Web site, Directory listings, Mail Chimp and various advertising channels).
– Must be able to research potential clients and information to find decision-makers.
– Must be able to research potential advertising opportunities.
– Must have good computer skills and knowledge of  business programs.

HOURS:  9am-6pm.
PAY:  Negotiable, Depending On Experience.

Apply Now


In part one of this series, I went over the importance of identifying a video’s demographic during the corporate video production process, as well as how its target demographic can impact a video’s aesthetic and content. In the second and final part of this series, I’ll be going over how to adjust your message for different demographics, and how to choose a marketing company that “gets” your company’s message.

Marketing to Different Demographics

As I discussed in part one, different demographics have different expectations for a company’s video, and what works well for one demo might flop with another. But don’t think that this locks companies into marketing their materials only to one demographic. It’s possible to make many different videos, each appealing to one (or a few) demographics. These videos might be rolled out as a set or separately – say, with each one showing up on one of several company Facebook pages. Of course, it can be expensive to make separate videos for each demographic. This is especially the case if each video is a wholly separate project (reusing no footage or other material), and if the videos have high production values. The good news is that the footage, music and various materials of one video can often be subtly reused in others. And many videos have crossover appeal. A charming advertisement geared at young children, for instance, might also appeal to parents or even young adults.

Choosing a Marketing Company

After planning around factors like the video’s target demographic, its aesthetic and its content, it’s time to choose a video marketing company that will bring the video to life. Choosing a company to partner with is a major decision, and not one to take lightly. It’s important to look at the company’s portfolio of previous work to see if it’s done work similar to what you want in the past, and if it is familiar with your target demographic(s). At the same time, keep in mind that if the relationship is positive and the final product is pleasing, it’s very possible that this relationship will carry on into future marketing projects. While this first video is a major financial commitment, you might also view this as an audition for future engagements. As your business engages with a video marketing company, the latter should seem attentive, engaged and interested in feedback. While they should lend their marketing and video expertise to your project, and give honest opinions, they are ultimately serving you, and your vision should take primacy. Remember, your story starts here!
Corporate video production is a precise art. While all the normal rules of creating an engaging video apply, there are special considerations companies need to take into account. Individuals and artists can often ignore these (or figure them out as they go along). In this two-part series, I’ll examine corporate video production, with a special focus on identifying and targeting key demographics.

Identifying a Demographic

Every savvy advertiser knows demographics are key. All content creators need to determine whom they’re selling to or whom they’re trying to inform. This process can be as simple or as complicated as the company likes. It can be as simple as saying the company wants to target young men between the ages of 18-35, for instance, or the result of years of careful market research. The good news is that the company isn’t tied down to one particular mode of presentation (I’ll go over that in part 2). But for each individual video the company puts together, they need to figure out the video’s audience. Attempting to appeal to everyone will only result in an audience that feels confused and alienated — and a video that doesn’t take off.

Figuring Out How to Reach Them

There are a few good ways to reach demographics. Obviously, a company’s marketing team already has several tricks up their sleeve to accomplish this. But video is a versatile medium, and it allows artistic methods other media lack. One of the most important ways to target a demographic is by fine-tuning a video’s look and feel. Look and feel are as important as the actual content of the video, if not more so. For example, if a company is making a video for people who aren’t familiar with its brand, the video will probably take a calm, explanatory, friendly tone, with unobtrusive music and a clear story. (It’s possible to take another tack, but only if the company’s aiming for a highly specialized sub-demographic.) What about a company selling a product to young people? If the audience skews very young, the video’s likely to feel bright, colorful and cartoony, with jaunty music and approachable characters. Videos aimed at teenagers, by contrast, would still be upbeat and high-energy, but they might use pop music and older characters. If a company’s unclear on their demo, they might use one style where the other’s more appropriate and fail to reach either demo. This concludes part 1. In part 2, we’ll be looking at the second half of the corporate video production process, including how to use different messages for different demographics. Remember, your story starts here!
Explainer Videos Explained So many people lack the time or desire to read online articles. However, they’d be happy to view videos. Thus, to convey the benefits of your products or services, I’m sure that no tools are more effective than our explainer videos.

What Are Explainer Videos?

Explainer videos are typically animated, and their running times rarely exceed three minutes. In fact, after a minute, many people will stop watching an online video. For that reason, your explainer videos should only present the most compelling facts about a certain topic. I believe that every frame of these videos should provide information. At the same time, they’re often funny. They frequently feature a character who’s experiencing, in an exaggerated way, a problem that potential customers are dealing with. Also, explainer videos are especially helpful in terms of delivering complicated mathematical and scientific details to laypeople.

What Are the Benefits of Explainer Videos?

Search engine algorithms favor web pages with multiple videos. When you post videos on your website, therefore, it’s liable to rank much higher on search engine results pages. As a result of that SEO boost, many more potential candidates and clients will make their way to your site. Videos are also valuable as they involve more than one sense. Because we see and hear them, we usually remember their content better than if we just read the same material.

What Should You Do With Your Explainer Videos?

You should place at least one of your explainer videos on your homepage, and you can post more on other website pages and on your social media accounts. Most likely, your main explainer video will offer an overview of your business and its functions. Others can detail specific products and services. Occasionally, you might put up one that’s temporary ― for example, a clip that talks about a piece of merchandise that’s available for a limited time only. In all of this, the making of explainer videos is best left to proven professionals, people with the talent to create original animation and the storytelling finesse to make the most mundane facts captivating. We’re just such pros. After we’ve made explainer videos for you, people won’t leave your website because they don’t feel like reading text. Remember, your story starts here!
Let’s say you’ve just opened a brand new gym. Not just any gym, THE BEST gym in your area. Better equipment, unique classes, top-notch-trainers, nutrition assistance, sauna, spa — THE WORKS. You name it, this gym has it, and has it BETTER. One minor problem. No one knows your gym exists. You spent all your time, energy, and money building the BEST gym, and have nothing left over for reaching your potential gym rats. Consider this: THE CUSTOMER EXPERIENCE You need to gear your message in order to engage those sweat junkies – presenting the right message at the right time and the right story at that moment. This is what we call the ATTRACTION phase. Next is the mutual exchange of information. This usually takes place on your webpage. Take 1 minute to watch this clip from Business Rockstars where I touch on the CAPTURE phase. Hopefully, you now have a better understanding of The Buyer’s Journey. If you need help attracting and capturing the fitness addicts in your area, because your gym really is the BEST, contact us at Rip Media Group. We’re here to make sure the right message engages at the right time. Your story starts here!
The New Year is well underway and people everywhere are (hopefully) rocking their new year’s resolutions. Shouldn’t you be making some changes in your business too? The market is continually changing, and your marketing needs to shift with it. The New Year is a natural time to take a look at what trends are on the horizon, the marketing successes you enjoyed last year and how it all ties together.

Navigating B2B Marketing in 2017

One marketing trend to watch is marketing automation. While almost 50 percent of companies are either not using automation technologies or are only using the technology in its most basic form, more than one in three firms is seeing success with marketing automation. Going forward, we think going to automated marketing technology, in re-marketing successful content to attract prospects via third-party sites, and lead scoring technologies, makes it easier to target the right leads with the right content. And, don’t forget the importance of video! You are probably used to seeing the medium used in your social media feeds – videos are a big part of Facebook and Instagram – but these days businesses are finding huge success with B2B video. Taulia, Method CRM and Deloitte Canada have each been using B2B video to great effect, and that is just the beginning.

Building on 2016

The next year is also going to build on established marketing techniques, like content marketing. Just make sure that your company is using the right content! The content you published in 2016 is going to attract different leads and some won’t at all. You’ve probably observed this by looking at the subject matter and content type that works best for your company, but that’s only the beginning. Most companies never even publish 60-70 percent of the content they prepare or purchase. As you look to 2017, keep your focus on quality over quantity. Paying for better, more engaging content makes more sense than creating marketing materials that never sees the light of day.  In our opinion, you can’t go wrong with quality video content.

Keeping Momentum

Keeping up with marketing trends will help your company stay relevant but only if you follow through. Develop a marketing plan and keep the momentum by creating a timeline of marketing activities and encouraging marketing throughout your organization, from executive branding to influence marketing by your company’s advocates.  If you need video content, we’re here for you! Remember, your story starts here!
These days, people take camera-equipped phones everywhere. They’re ready to shoot as soon as they see a puppy riding in a baby stroller, a pigeon carrying a piece of pizza or anything else that’s mildly amusing. As videos are ubiquitous, corporate clips should be a snap to create, right? You just have to film some behind-the-scenes footage now and then and post it on your social media pages, correct? In truth, successful viral video marketing requires great care and know-how. Even professional videos that seem breezy and effortless probably took hours to plan, execute and edit.

Why Does Your Company Need Video Excellence?

Simply put, outstanding online videos attract more viewers and engage people more effectively. Over time, they can forge loyalty, trust and emotional bonds between consumers and brands. According to a study from the information technology giant Cisco, videos will account for 90 percent of online activity by 2019. Even now, the average internet surfer spends an hour and 55 minutes every day looking at digital video. Further complicating matters, the typical person has an attention span that lasts eight seconds. Those statistics all reinforce the same point. Unless your videos are funny, inspiring or informative, the vast majority of consumers won’t bother looking at them. When people do watch bland videos, they tend to instantly forget them as they move on to more entertaining productions. Moreover, captivating videos receive countless more click-throughs and are shared much more often than their staid counterparts.

The Talents of Video Experts

In the corporate world, you almost always get what you pay for. When it comes to online videos, experienced animators, designers, directors, camera technicians and editors can deliver fresh, original  material. Those are the kinds of creatives  who make up our team. We keep up with the latest trends in cinematography, sound effects, background music and so on. Just as important, we’re well aware of tired visual cliches, and we can avoid them. Likewise, we know when to let an image linger so that it makes a real impression and when to cut away to keep a corporate video production from getting dull. We’re adept at showcasing people and products in their most flattering lights, literally and figuratively. All the while, our videos will reinforce your brand and its core values, and we can tailor our work to your specific audience. Again and again, the results that our artists achieve are nothing less than magic. (For sure, these creations are worlds away from amateur videos of pigeons devouring pizza.) Remember, your story starts here!