Job Listings

Title Sales Executive
Salary TBD
Location USA: Virtual
Job Information

Sales Executive – You are responsible for selling video, motion graphics, animation, trade show video, online video, commercial video, as well as online ads, mobile apps, partnerships, and other digital products. Sales Executive will work with existing, new and prospective accounts through a combination of telesales, show/event coverage, and personal visits.

RipMedia boasts a friendly working environment that is conducive to professional growth.  Join our growing team and find out why RipMedia is such a great place to work!
Consistent with federal and state law, the Company will employ individuals currently authorized to work.  However, no one should expect company sponsorship for work authorization if his or her current work authorization expires.


Applicants should have the following attributes:

  • A strong sales background, with experience in video or event (trade show) sales a plus
  • Demonstrated sales and customer service skills
  • Fluent in using digital and social media in their personal/work life
  • Proficiency in basic PC programs (Word, Excel, PowerPoint, etc.) and contact management software
  • A positive attitude, professional communication skills, and a desire to succeed
  • Self starter: You will be assigned a quote and have room to plan your own days
  • Strong sense of urgency regarding communication matters, sales deadlines, and a proactive approach to the job
  • Ability to write business correspondence
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Title Art Director
Job Information

Responsible for overseeing the creative development, production and delivery of web and commercial videos for multiple clients within a busy commercial production company environment.

General Responsibilities:

Must work in office 40-50 hours a week

Creative Vision

  • Learn the branding and message of each client
  • Develop and implement that message into a creative vision for every video
  • Manage internal branding and style guides

Artist Management
Manage relationships with all artists for each creative project:

  • Designers
  • Illustrators
  • Web Designers
  • Cartoon Animators
  • Motion Graphic Animators
  • Voice-over Artists
  • Picture & Sound Editors
  • Directors
  • Writers


Specific Responsibilities: 

Generate Scripts

  • Responsible for all drafts of scripts
  • Write the script yourself or choose from a pool of writers

Animation Production

  • Choose appropriate artist for job
  • Generate all art frames needed
  • Work with Account Manager to develop script and shot list
  • Choose appropriate animator
  • Manage animation process
  • Communication hub between Acct Manager and Artists

Live Action Production
As part of a live action production:

  • Work with DP to select locations
  • Review shot list with Director
  • Weigh-in on all casting decisions
  • Generate storyboards
  • Work with production designers, set dressers/builders as needed



  • Live Action – choose editor
  • Animation – Art Director edits
  • Communication hub between Account Manager and Editor
  • Direct voice-over sessions
  • Direct VFX artist
  • Help editor choose music
  • Oversee quality of editing

Meeting/Call Requirements

  • Schedule and run 1-2 brainstorming pitch meetings/week
  • Participate in all client creative calls
  • Participate in all internal creative meetings
  • Attend casting sessions (or review all video from casting sessions)


Desired Background:

  • 2-3 years Art Director, Producer, or related experience
  • Strong experience with video animation
  • Past experience in commercial video production


Desired Skills:

  • Excellent communication skills (Phone, email, in-person)
  • Excellent copywriter
  • Strong design and animation sensibility
  • Firm knowledge of Adobe Creative Suite: Photoshop, Illustrator, After Effects
  • Experience with Final Cut Pro a plus
Apply Now

Title Executive Assistant/ Project Manager
Salary 15-25/hour
Start Date 2014-04-03
Location Hollywood, Ca
Job Information

Job Description
Reporting directly to the Founder, the Project Manager is a combination of roles that will oversee the internal operations, implement sales and support systems, and collaborate with the Founder in administrative and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.
The responsibilities and rough time allocation include:

Duties :
–        will set up interviews and conduct new interviews weekly for new : Editors , animators and artist talent.
–        will organize projects in our Project Management system Trello and ProofHQ.
–        should be able to handle client and partner calls and relate the Rip Media Story and services.
–        will make outbound calls to prospective partners and prospects (intro sales and research)
–        The executive assistant must have a wonderful phone presence and outgoing warm personality as well as being energetic, eager and organized .
–        Must be able to work in a fast paced environment and be able to multi task.
–    must be able to handle real time chat questions on the website
–    will input data into and Trello
–    must be able to correctly and clearly input data into WordPress blogs
–    must be proactive and act in the best interest of the client and the agency.
–     must have full command of the entire adobe suite…Mainly: inDesign, Illustrator and Photoshop as well as working ability in AfterEffects and Final Cut Pro 7.

– Working abilities in WordPress and command of Youtube channels


Your weekly breakdown of duties:

Administrative (40%): Support and create client development efforts – creating and managing leads via our current Web, SEO, SEM/ads, blogs, videos, and public appearances, fielding inquiries, writing proposals, organizing daily tasks, and managing projects

Project Management (40%): Consolidation of current programs & create project management tools into more effective, uniform systems; maintaining relationships with our top independent consultants; management of outside vendors; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals

Account Management (20%): Contract management (clients, employees, consultants); Management/administration of business development database; respond to leads via phone and email with our mission and help prospective clients; update proposals, pricing, and invoices

The Manager may ultimately manage and have the support of a small team (5-10 associates, interns, bookkeeper, production) and should be able to anticipate, given his/her past experience,  issues that will arise for a growing creative services firm.  A four year degree in a top tier university educational institution is required as well as at least 1 year of experience working as an assistant.  Southern California/ Local candidates preferred, though exceptional candidates from other locations will be considered.


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Title After Effects and Explainer Video Animation Expert
Salary TBD
Location Los Angeles or Virtual
Job Information

After Effects and Explainer Video Animation Guru

Our business is growing and we are looking for experts in multiple styles of 2D and 3D animation with Final Cut/Adobe, After Effects, and 3D design.  Video animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Explainer video editing
  2. Explainer video writing
  3. Explainer video storyboarding
  4. Illustration
  5. Character Design

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learner
  2. vivacious manner
  3. Forward-thinking
  4. Detail-oriented
  5. On time delivery of projects
Apply Now

Title Sales Shark
Salary Commission
Location Los Angeles, CA
Job Information

First-off, this isn’t your normal, old, boring job-listing. We could post some corporate-sounding cliches such as, “We are looking for highly motivated sales professionals,” but what we don’t want are cookie-cutter-corporate-quota-grabbers.

What we really want are entrepreneurial spirits who live for sales – people who eat, sleep and breathe business development. We are looking for a team of sales sharks. Hunters. Killers. Do you fit the bill? Do you love the thrill of the hunt? Do you wake up every morning ready to attack your Rolodex and find new leads? Do you live for the high that only comes from closing the deal? If so, then read on.

Here’s a little about us. We are Rip Media Group. We are a team of passionate storytellers, and in case you can’t tell from this job posting, we are serious about having fun. We create corporate explainer videos, and we specialize in animation such as whiteboard, character animation, 2D and 3D motion graphics, and live-action videos. We cover a broad scope of types of video for our clients – everything from product explainers to internal communications campaigns to training series. We have worked with a vast array of clients – from Cisco, NBC Comcast, Deloitte, Ben & Jerry’s as well as hundreds of other companies, both large and small. We been around since 2007, and we are legit. Don’t believe us? Just check out our website,, to see some of the work we’ve done.

So, that’s a little bit about WHO we are. Now, here’s a little bit about WHO we want.

We want you . . . but only if you’re a goal-oriented, relentless selling machine. Seriously – we are looking for a sales Terminator. We are poised for growth, and we want people who are just as interested in growing as we are. We are looking for true prospectors who can work with potential customers (ie: CMOs, Marketing managers, VPs and their staff) to help them find what they want, create solutions and ensure a memorable, smooth, sales process.

Below are all the other details you need to know. Seriously, though, if you’re a hunter and you think you’re right for us, then contact us today.

Essential Duties include:

  • This position requires strong prospecting and lead-development skills.
  • You will generate new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opportunities
  • You will need to be able speak in a friendly way to customers and potential customers, listening to their needs and helping communicate solutions for them.
  • Spending time every day setting meetings with prospective customers
  • Effectively using a variety of sales techniques and materials – cold calls, presentations, visits, cultivating relationships, networking, and research.
  • Provide product quotes to customers as needed
  • Keeping accounts and sales records up to date within our CRM.
  • Be able to deliver customized sales presentations by phone/web-demos and in person
  • Attending weekly sales meetings as required (virtual is OK)
  • Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota
  • Be the face of RMG and ensure a superior customer experience

Our Ideal Candidate:

  • You’re self-motivated and results oriented
  • You have an outgoing, resilient personality. Not every prospect is going to turn into a sale, the ability to bounce back will be key for this job.
  • You enjoy the thrill of the hunt by bringing in new business
  • You’re confident and not willing to accept no for an answer
  • You don’t take yourself too seriously and can have fun while being effective!

Required Skills:

  • Bachelor’s degree preferred
  • Passion to educate & sell
  • Exceptional written, verbal, phone and presentation skills
  • Strong computer skills (Podio experience a plus)
  • Proven track record at exceeding monthly, quarterly or annual quota
  • BONUS: Experience with or selling: video production, digital media services, creative marketing, or print advertising.

Looking to start work on or before March 1st. We are an equal opportunity employer.

Job Type: Commission
Required experience: Sales: 3 years

Apply Now

Title Whiteboard animation guru
Salary TBD
Location Los Angeles
Job Information

Whiteboard Animation Guru
Our explainer video and whiteboard animation business is growing fast and we are looking for experts in our style of 2D and 3D animation with speed drawing / whiteboard animation. Whiteboard animation specialist should be accessible to the Los Angeles area, and have skills in the following:

  1. Speed drawing
  2. Explainer video creation
  3. Explainer video writing
  4. Explainer video storyboarding
  5. Educational video speed drawing
  6. After Effects
  7. Final Cut, Maya, or Adobe Premier are also useful skills.

Key duties will include some of the following:

  1. Multiple projects each week
  2. Meet and be ahead of content deadlines
  3. Introduce new ideas and feedback for client video and campaigns
  4. Research industry trends

Personal Qualities:

  1. Fast learning, vivacious manner
  2. Forward-thinking
  3. Detail-oriented
  4. On time delivery of projects
Apply Now

Title Externship
Salary None
End Date 2014-05-08
Location Raliegh Studios, Los Angeles
Job Information

Externship provides the opportunity to build a relationship with the company, network with other people in the field and gain valuable first-hand experience.


Administrative and Marketing Duties

  • Most externs will have to perform some administrative duties.
  • Command of the Adobe suite is extremely useful.
  • Bring energy and bright ideas about the newest and most creative campaigns.
  • You will also be doing research about peers, competitors, brands, and contacts within the brands
  • Administrative duties may include answering phones, making copies and faxing, greeting clients, data entry and other paperwork.
  • Keeping the office environment organized and covering tasks of other workers in the office are also duties left up to the extern.


Project Research

  • Externs may be asked to research a specific topic or assignment.
  • Marketing interns could be asked to research the trends of the teenager population.
  • Externs could be asked to contribute ideas during brainstorm sessions, report research findings and even lead projects if the employer feels the extern is capable. Being a good researcher means using the resources available and working as part of a team.


Running Errands


  •  Running errands is always part of an externship While running errands seem like a tedious task, it exemplifies loyalty to the company and could get you a position with the company.



You will learn the new trends of online marketing, social media marketing, inbound marketing, guerilla marketing, and more. This is a great experience for someone who is very interested in learning new technology and how it is driving new trends in marketing


Writing: You may support client demand through the creation of articles, e-newsletters, advertorials, speeches, annual reports, sales letters, press releases, marketing collateral, ebooks, web content, blog posts, letters, resumes, optimized LinkedIn profiles, e-newsletters and other communication products for magazines, corporate and individual clients.

Social Media: You may assist in researching and developing social media strategies, setting up social media accounts, creating content for social media, plus managing and monitoring social media efforts and analytics.

Design: You may assist in creating graphics including infographics, creating marketing collateral, developing websites, designing ebooks, ads and more.

Internet: You may research key words and optimize web copy for SEO.

PR: You may write news releases, create press kits, develop media lists, pitch to the media, engage in follow-up activities, help arrange interviews and press conferences and more.

Sales: You may research information for prospects, leads and clients; engage in sales calls, meetings, presentations and trade shows; manage accounts, and provide customer support.

Video: You may shoot and edit videos and webinars, upload to platforms such as YouTube and Vimeo, optimize channels for SEO, write video scripts and more.



Apply Now

Title MBA Level Intern
Salary TBD
Location Hollywood, Ca
Job Information

MBA Level Intern:

Reporting directly to the Founder, the Operations intern is a combination of roles that will oversee the internal operations, and collaborate with the Founder in business finance and development efforts.

The ideal person will have a combination of backgrounds across advertising, video production/web production, operations, and sales.

The responsibilities and rough time allocation include:

Business Development (40%): Support and create client development efforts – creating leads via our current Web, SEO, SEM, blogs, videos, and public appearances, fielding inquiries, writing proposals

Operations (60%): Consolidation of current programs & create project management tools into more effective, uniform systems; locate, qualify, and manage outside vendors to better serve our current and future needs; create monthly/quarterly/annual reporting and goals.


This person will need to be a self-motivated, entrepreneurial, high-energy individual who can easily function in a high demand, performance-driven environment. S/He must have exceptional interpersonal skills and be accustomed to working on multiple tasks in parallel. Professional services industry experience is preferred. A four year degree from a top-tier educational institution is required.

Apply Now

Title Digital PR Extern
Salary None
Job Information

Social Media

Conduct market research for new email/blog/website campaigns using Hoovers, IMDB Pro, and Inside View.

Garner additional social media awareness for our company using Twitter, Facebook and other social media sites.

Increase email database of customers and prospective customers for email marketing purposes.

Support various client advertising projects.

Key duties will include some of the following:

Increase company visibility
Stay on top of content deadlines
Give feedback on client video clips and campaigns
Research industry trends for monthly company newsletter
Update social media posts

Follow up with client leads
Collect website statistics
Email marketing – via icontact or mailchimp
Researching Hoovers and IMDB for lists/email
Writing of press releases and weekly short blog 2-300 words
Solid grammar and punctuality is critical.

Personal Qualities:

Fast learning, vivacious manner
On time delivery of projects


B or higher grade point average
In-depth knowledge of Microsoft suite, Keynote, and Adobe software
Experience with Final Cut is beneficial

Apply Now

Title Artist/Illustrator / Graphic Design
Salary TBD / Project based to start
Location Hollywood, Ca
Job Information

We are looking for artists/illustrators for our production company. We specialize in digital marketing, web design, story boarding of motion graphics, and video production.

Key duties will include some of the following:

Multiple projects each week
Meet and be ahead of content deadlines
Introduce new ideas and feedback for client video and campaigns

Personal Qualities:

Fast learner

  • Engaging manner
  • Forward-thinking
  • Detail-oriented
  • On time delivery of projects
  • Creative
  • Solution focused

Our production company projects differ from project to project but we do : Explainer Videos, white-board animation, live video production, motion graphic animation videos.

We also create websites, info graphics, and storyboards.

Please view our website for the type of projects and videos we create and please have samples of storyboards, illustrations, and animations available to show us.

Apply Now

Title Sales and Marketing: Corporate Video / Commercial
Salary TBD: Commission
Location Hollywood / Virtual Office
Job Information


We are currently seeking a Sales/Marketing Manager at a Corporate and Commercial Production Company.

Candidate MUST have prior experience in selling media related and creative services.

Ideal Candidate:
– Has a college degree.
– Has experience in sales and marketing for creative services, production and post- production services.
– Has an understanding of the production process.
– Must be a self-starter with a great attitude.
– Must be able to help in the design and implementation of a marketing and sales plan.
– Must be comfortable making calls to solicit business. (Advertising Agencies and Direct to Clients)
– Must be comfortable making appointments to show samples of our work and solicit new business.
– Must be able to create presentations for new business pitches via screen sharing and in person.
– Must be able to manage online presence for the company (Facebook, Twitter, Official Web site, Directory listings, Mail Chimp and various advertising channels).
– Must be able to research potential clients and information to find decision-makers.
– Must be able to research potential advertising opportunities.
– Must have good computer skills and knowledge of  business programs.

HOURS:  9am-6pm.
PAY:  Negotiable, Depending On Experience.

Apply Now

The Buzz About Branding

Regardless of its size, your business will benefit from branding — the process of familiarizing your customers with your products and services. Creating a brand for your business takes careful planning and knowledge of what you have to offer. Understanding the basics of branding, you can leverage the power of advertising and promotions to attract customers. Above all, your strategy depends on your mission and desire to build brand recognition that sets you apart from competitors. Along with your website and marketing materials, a logo makes your brand successful. The logo serves as a symbolic representation and foundation of your brand. Logos and branding, therefore, have a cohesive relationship; each enhances the other. Once you have developed a branding strategy, you are ready for logo design. Making the logo true to your mission, you will show company goals and values. In this way, logos and websites make brand communication effective.

Using Videos for Brand Communication

Another way to make your branding take off is to launch a video marketing strategy. The video as a brand communication tool has increasing popularity in the age of social media. There are great opportunities for videos to go viral when they are skillfully produced. Deciding on what stories you will tell is an important first step to take. For instance, the best explainer videos allow you to inform your customers about your business. The best corporate videos help to promote thought leadership and point out company culture. Also, optimizing your brand with video marketing helps you feature your logo while reaching target audiences and sending your message. Seeking the service of a video production company is often a wise choice, especially if you are new to making videos. We strive to offer a wide range of products and services, catering to the versatile needs of both large and small companies. One example of a popular style is whiteboard animation, in which a complex message is drawn in simple language. Other examples include live-action video, character animation, 2D motion graphics and 3D animation. It is useful to base your decision for a style on the needs of your customers. Then, you’ll be sure to get the best results.

 Takeaway Message

Business branding takes time and effort to convey an innovative message that reflects value and commitment. When branding is done right, the end results can boost your company’s reputation. Rip Media Group, your story starts here!
Just like your name and face help to identify you instantly as a person, your first impressions as a brand impact your business the same. The right branding will give your business its own identity and make it possible for you to possess real brand equity. When branding is done properly, your core audience will respect what you do and the world will recognize what makes your brand great.

Who Are You? Identify Yourself!

Your business must hold a distinguishable identity. Standing out does not necessarily mean looking way different from the rest. Instead, it’s all about speaking to your core audience in a relatable way. With the best corporate videos, this is possible, because you can showcase your company’s culture and unique problem-solving answers. Here are the basic steps to follow when building your brand’s identity:
  1.     Conduct market research and determine the main problems your brand can solve for your target audience.
  2.     Establish a set of marketing personas that fit the generalizations within your target audience.
  3.     List ways your brand uniquely solves problems and speaks to this core audience.
  4.     Create a value proposition which addresses the problems your targeted personas face, drawn in a different way than how your competition operates.
  5.     Perform a SWOT analysis to see where your brand stands already, and then formulate a mission statement based on who you are and the image you wish to achieve.
  6.     Decide what your brand’s “personality” consists of and create branding materials and style guides for consistency. These guides can apply throughout your marketing channels, sales team, website content and more.
For a lengthier read on how to create your brand’s identity, check out HubSpot’s beginner’s guide on this subject.

What Can Your Customers Expect?

Predictability builds trust. Your goal should be to make it known from the get-go what prospective customers can expect from your brand. The six steps listed above will help you shape an approach that makes your company more predictable. Remember, this is not a bad thing, as it makes your branding resonate with authority in your target market — and that creates greater brand equity. Of course, you should be distinguishable while being predictable. The best way to do this would be to build an image around what you offer that your competition doesn’t provide. Your SWOT analysis will depict your unique strengths, which you can proudly promote in your branding materials. Through corporate culture videos, you can further drive this image of your brand into your target audience.


Figure out who you are, what you offer and why your brand is different. Once you learn all this, start conveying your company’s worth and value propositions across all marketing channels. Be consistent and you will succeed in growing your brand!  Need help? Rip Media Group, your story starts here!
You may have noticed summer is a notoriously slow season for many industries. People are out and enjoying the warm weather and paying less attention to their electronics. Many people spend less time watching videos and on social media. This may seem like a negative consequence of the season for many business owners, but you can make this work to your advantage by using this time to prepare for a stellar fall and winter.

Getting Ready for Fall

More people watch TV and videos during the fall season — the weather is growing colder and the days shorter, making it less inviting to be outside. They are also preparing for the coming holidays. This makes it the perfect time to get your most powerful advertising messages out there. Producing the best explainer videos possible while trying to manage your advertising can be a bit overwhelming, though. This is why it’s great to take advantage of the “summer slump” to put ideas on paper (and ultimately video) and get everything squared away. Good videos take time to produce, so having a slower season to prepare allows you to have an overall more successful fall and winter.

Prepping your Campaign

Not only is the summer a great time to get your ideas in order, it is also the perfect time to bring those ideas to life, by prepping your ad campaign.  A good campaign isn’t born overnight, it needs to marinate.  Just like a good steak, the best campaigns have been soaked to maximize the marriage of the idea with the brand. Take advantage of the summer marketing slowdown and prep your marinade.  By the time your campaign is ready to roll out, it will be consistent in flavor and approach.

A Wide World of Options

Start out small your first summer with one or two truly great explainer videos. To do so, you need to partner with a production company capable of understanding your ideas, branding, and campaign.  Beat the summer slump by entrusting us with your explainer, corporate, or animated video.  We can’t wait to work alongside your team to launch your product or business in the right season.  Rip Media Group, your story starts here!
When the temperature starts to rise, productivity can really take a dive. There are a number of reasons this can happen, and for marketing teams who still have to keep momentum for their clients and maintain the same levels of productivity all year round, this can pose a problem. However, there are ways to get over the summer slump and keep it business as usual. It just needs a little creative thinking!

Summertime Distractions

When the sun is shining on the other side of the window it’s natural to want to be out there soaking up some rays, enjoying time with friends and being anywhere but stuck at the office desk. The summer months can be a very distracting time with more and more workers opting for outdoor lunches and even leaving the office earlier than normal to enjoy the sunshine. However, for those left behind who have to pick up the slack, the summer can seem anything but enjoyable.

The Importance of Marketing Momentum

If you remember your physics classes at school you may remember the class on movement and how it takes a lot of force to get something moving, but that it will gradually slow down with less and less force applied. The same is true with marketing. Just a few weeks of neglect during the summer months could mean your marketing campaigns come to a standstill, or at best a rolling stop. Rain or shine, marketing needs careful nurturing and constant force to maintain momentum and the best returns. Of course, when the temperature soars, vacation time comes around and those summer distractions start to affect productivity, it can be difficult to maintain the same pace. That is why it is important to plan ahead so that you can be ready for the summer slump when it hits. Here are a few things you can do to prepare:
  •  Plan your marketing calendar in advance so that everybody knows what they are doing and when. This will also make it easier for staff to arrange vacations.
  •  Hold regular catch up meetings (they don’t have to be long!) to ensure everybody is on schedule with their tasks.
  •  Promote seasonal offers to customers. Use a range of different marketing mediums such as engaging video that people can watch when they are out and about, and targeted email campaigns.

Beating the Slump All Year Round

Every business, whether it is spring, summer, fall or winter, will experience a slump at some point. The trick is knowing how to overcome these quieter times. Let us help keep you moving, Rip Media Group, your story starts here!
What would you say is the most vital ingredient in a marketing video? Would you choose the visuals, the editing, the music or the call to action? Well, those components are definitely important, but our answer might surprise you. It’s the emotional content.

Humans: An Emotional Species

Consumers often select companies to buy from based on how brands make them feel, as opposed to studying reviews, prices and other data. If they believe that a certain company really cares about its customers, they’ll be more inclined to support it. Similarly, when people feel moved by a marketing video, they’re more likely to share it on social media. Thus, a touching or rousing video will have a much easier time of gaining momentum and going viral. Moreover, emotions inspire people to act; it’s how we’re hardwired. Emotional videos, therefore, encourage sales and conversions.

Making Videos That Tug Heartstrings

How do you make everyday products and services seem poignant? One technique is to show the role they play in people’s milestone moments. For instance, imagine that I’m selling paper clips. My marketing video might depict a young woman who’s mailing in her paper-clipped college application, then reading the paper-clipped pages of her high school graduation speech and finally turning in her paper-clipped research reports in medical school. Another method is to focus on how your offerings make people feel happier, more fulfilled or more attractive. Additionally, many consumers appreciate videos that champion the public good. With that in mind, your clips could discuss a charity that your company supports. Alternatively, you could give lifesaving advice that relates to your merchandise. For example, if you sell swimming pool products, one of your videos might review water safety tips for children. It can help to keep your branding ― logo, slogan and so on ― to a minimum throughout your video so it doesn’t distract viewers. Then, after your video has delivered its emotional wallop, your branding elements can pop up, and people will instantly link their strong feelings to your company. Of course, we at Rip Media Group can really let emotions fly. With honesty and sincerity, our expert portrayals of your company’s compassion will evoke laughter, tears and warm, bubbly feelings all around.  Rip Media Group, your story starts here!
Popular culture and fads can change so swiftly that it’s hard to keep up. I can think of numerous songs, dances, movies and TV shows that were all the rage and then suddenly seemed passé. Similarly, references to current events can quickly lose their effect as the public turns its attention to new situations. Your marketing videos should keep pace with society’s latest enthusiasms. If you always post videos that are in touch with the times, your brand will seem fresher, more exciting and even more trustworthy than it would otherwise.

The Danger of Being Out of Touch

Releasing culturally relevant marketing videos isn’t just about trying to seem cool. Your advertising content is a reflection of your corporate skills in general. Put another way, every one of your videos will either enhance or degrade your business reputation. If your clips seem out of date, viewers may get the impression that you just don’t care that much about your advertising efforts. Worse, when I see a business with dated marketing videos, I wonder what else that company doesn’t care about. Is it similarly disinterested in providing excellent customer service, outstanding value and top-of-the-line products?

Relatable Videos Are Shareable Videos

By contrast, when your videos speak to the moment ― when they reflect your audience’s attitudes and styles ― so many people who watch them will smile with recognition. They’ll recognize that your brand has a vibrant personality, one they can identify with. They’ll think, “Here’s a company that understands me.” More important, people will be more willing to share your videos on their social media channels if they feel that kind of personal connection to them. Naturally, they’ll be more disposed to buy from you as well. Unfortunately, customer loyalty can be short-lived, and without a continual stream of fashionable videos, a chic company can quickly turn into a stodgy one. Fortunately, we place a premium on cultural relevance, and we constantly familiarize ourselves with recent social and artistic trends, making videos sparkle with immediacy.  We’re Rip Media Group, your story starts here!