When you’ve decided to ‘green-light’ your explainer video, you’re going to need a video production company to write and produce it. Simple enough, right? Well, not that simple if you want value for money, a return on your investment and something you can be proud of.
So how do you find the right company?
There are plenty of video producers out there. To help you, we at Rip Media Group have compiled a series of key questions you need to ask. Grill the production company with these and you’ll have your answers.
Can You Show Me Concepts & Scripts That You Have Written/Directed/Produced/Edited?
This is a good opportunity for your potential partner to shine. They should relish in the chance for some show-and-tell! If they shrink away from the task, they may not have that much to show. If their ‘best-foot-forward’ isn’t that good, or in reality completed by someone else, you know what they do for you is more than likely not going to work out well.
The most important part of this question is whether your partner can create something new for you. There are only so many stories to tell, so finding a way to distinguish you, your brand, and your product is critical to being memorable and making you a success.
How Much Experience Do You & Your Crew Have Producing Live Action Video?
Make sure they have an experienced producer (5-10+ years) assigned to your project. Key production crew should also have at least 5 years direct experience in their roles.
Unexpected challenges can (and do) happen on most productions, and the experience of a solid crew can make a world of difference.
Can You Explain How You Have Solved Major Production Issues?
This is where experience really matters.
Most projects have a change or unexpected event (client changes the date, actor gets sick, your CEO wants to change a whole scene). If you get the ‘never happens’ answer, run! If you see a smooth operation with a clear and smooth back up plan, you are more than likely in good hands.
What Does A Successful Partnership Look Like To You?
Every partnership involves a bit of give and take.
Make sure you are clear about your expectations, and they are clear about what they will do for you. For example: Ask if an original (or recycled script) will be written, if they are available for phone calls during normal hours or only via email.
And that’s the first part of this blog series!
To see more questions, head over to Part 2 – and remember:
At Rip Media Group: Your story starts here!