In this series of blogs, we’re looking at 14 Questions to ask your Live Action Video Production Company. We’ve already looked at the first four – let’s dive into the next set.
How Much Value Can I Get And Still Stay Within My Budget?
Most everyone will say they give you top quality for the least amount of dollars. But if their price quote is too low, there are important corners being cut somewhere.
Find out where those corners are and make sure you are OK with cutting them out of your production. The most expensive video is the one that doesn’t work for you!
Can You Explain How This Campaign Will Fit In With Our Branding?
Is the video production being made to fit your branding, or does the video look a little too much like the brand of your video producer?
Even if all of the previous questions check out and you find you’re dealing with a sterling, professional production company, it’s important that you don’t underestimate the significance of this question. Remember: you are not commissioning a painting—you are making a video for your company!
Video has a wider reach than anything you may do in marketing, so it is imperative that you are represented with your brand, your look, your feel, and your voice.
What Does A High Quality And Successful Video Look Like To You?
Just ask that, and listen.
Quality is something you feel, not necessarily something you can point to on the screen. Do you feel emotionally moved by the video production? Are you curious? Laughing? Attracted? Entertained? Motivated?
You are not hiring an agency to ‘make a video.’ You are trying to convey your message and reach your audience in the most efficient way possible. Video is an extension of your marketing, sales, and/or development department and is critical to improving your business. Your agency should help you solve problems. Your agency should start with YOUR goals in mind…not talk about a technique.
Can You Show Me Original And Different Stories?
Some video agencies create their work from a template that may have been used again and again to create a video for your peers or your competition. These templates will save time and money, but like most short cuts, there is a huge downside when a well-trod story, theme, or character fails to make an impact.
It’s scientifically proven that original and unique stories stay in our memories longer. Brand recognition is higher. Anyone can create a video, but it takes a committed agency to create a video that makes people feel emotion and take action.
Time to head over to the next blog and see the next set of questions you need to be asking your video production company!
Rip Media Group: Your story starts here.