The Dr. Susan Love Research Foundation (https://www.drsusanloveresearch.org) approached Rip Media Group with a dilemma – they needed help reaching out to the Hispanic, Asian-American and African-American communities to get them more involved in breast cancer research. It turns out that those three groups of women are not as well represented in the research studies as others, and as a result, it creates additional challenges for that community and the doctors that treat them.
We proposed shooting a live action video to communicate the importance of this research with real woman from those communities.
So we invited three different women, all with breast cancer, from their respective communities, to tell a personal story and offer a personal plea to help get more women involved in research studies. In one emotional afternoon, we captured their stories and set about editing them down into bite-sized chunks.
All four videos were received by the Foundation with excitement and gratitude. They were launched with this year’s Breast Cancer Awareness Drive (October 2017). We are hoping these short videos play an outsized role to spread awareness of the disease and help the respective communities become more fully engaged in volunteering. Their cooperation assisting doctors and other researchers will only help facilitate the Foundation’s goal of eliminating breast cancer in our lifetime.
Here are the videos. These woman are truly beautiful. It’s an honor to share their story.
Commit to Love – Dr. Susan Love Research Foundation – SHEILA from Rip Media Group on Vimeo.
Commit to Love – Dr. Susan Love Research Foundation – REYNA from Rip Media Group on Vimeo.
Commit to Love – Dr. Susan Love Research Foundation – PATTY from Rip Media Group on Vimeo.
Commit to Love – Dr. Susan Love Research Foundation – REYNA (Spanish) from Rip Media Group on Vimeo.
What story do you have to share? Rip Media Group … your story starts here!