RipMedia Group is an integrated marketing agency in Los Angeles that specializes in video production, and promoting brands online. Our weekly blogs update our clients about industry trends, and events that may be of use your brand.
I came across a tweet concerning a Forbes.com blog post called: “The Death Of SEO: The Rise of Social, PR, and Real Content”. Did you read it? The article was interesting, especially for a digital marketing company like Rip Media that delivers SEO campaigns with our video production and website design. The 2nd line of the piece is actually what caught and held my attention; “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”
That’s a mighty bold statement, no matter the author. I prepared myself to read an article that was completely anti-Search Engine Optimization, bash the practice, and Google. What I read however was nothing of the sort; what author Ken Krogue had to say made a lot of sense.
The issue was the headline. Kudos for grabbing me with great copy! But, it was overly sensational and in no way reflects what is happening in the industry…or in the article.
Ken wrote that search engines are not going to have traction in the near future. He argued that since Google changes their algorithms constantly to throw off companies that are optimizing for search, that SEO campaigns would be completely irrelevant. He further argued that only ‘real’ content, like pictures, videos, and well-written articles are going to be the only way to attract potential clients. Again, we totally agree and suggest our clients create great content, especially with video: Whiteboard animation, company explainer videos, motion graphic animation, etc. Not only does good copy count, people will share it. K.I.S.S. Keep it short and sharable. (Sound familiar…like what we write about each week?)
While Google and Yahoo and the rest of the search engines do change search algorithms frequently, social media is emerging as one of the most powerful marketing forces online, and must be made a part of your marketing plan. Hmmm, also a built in part of our digital marketing plans.
Truly relevant information is needed to attract, retain, and convert new customers. Good content, great web video, and optimized SEO still get eyes on your services, blogs and websites.
All of this adds up to:
Forbes used sensational copy and SEO to attract attention on search engines, to be shared on social sites, seen on search engines, and picked up by bloggers, to get more traffic to their site.
That, my friends, is the definition of good SEO, and pretty darn far away from the ‘Death’ of SEO.
RipMedia specializes in corporate motion graphics, corporate animation videos, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: https://ripmediagroup.com/businessbrief