Marketing and Facebook’s All-Video Future (Part 1)

Facebook and Marketing

Imagine logging onto your Facebook account, looking at your feed and seeing not one single line of text. Instead, every update from every friend is a video. Rather than typing a message about their new cat, your neighbors show their kitty prowling around the living room. Rather than writing about his cold, Grandpa displays himself wheezing in bed. You get the idea.

Does that concept sound radical? Well, it actually seems to be Facebook’s future ― and not its distant future, either.

Facebook and Videos: A Perfect Match

In June 2016, Nicola Mendelsohn, an executive with Facebook in Europe, the Middle East and Africa, made waves in the technology and marketing sectors during a summit in London. Mendelsohn stated that Facebook would probably be “all video” in five years.

Mendelsohn went on to say that Facebook’s live video service has become more popular than the company was expecting. In fact, on an average day, about 8 billion videos are viewed on Facebook. In late 2014, that number stood at 4 billion. Meantime, in recent years, the total number of text posts on the site has been going down on an annual basis.

Also, Facebook CEO Mark Zuckerberg is extremely interested in diversifying the network’s video formats. Virtual reality experiences will soon be commonplace.

Reshaping the Marketing Conversation

A person will now stay, on average, about 88 percent longer on a website with videos than one lacking videos. Soon enough, though, just about every consumer will expect just about every site and social media page to feature captivating, professional-quality videos. Without enough of them, a brand will seem hopelessly out-of-date.

Above all, this emphasis on internet video will greatly level the corporate playing field. Small startups will have the chance to compete head-to-head with multinational corporations in the viral video sphere. After all, anyone could come up with the next video sensation.

With the right concept, a tiny company could suddenly find itself garnering a massive influx of customers from across the globe, along with a huge increase in profits. At the same time, if it consistently posts stale and unimaginative clips, even one of the world’s most powerful conglomerates could shrink fairly rapidly.

As creative experts in corporate video production, we’re eagerly anticipating all-video Facebook, even if it means more videos of Grandpa complaining about his ailments. What’s more, we can help your company board the express to a totally video future. Remember, your story starts here!