Marketing with QR codes

Our new business cards, as well as contact page on our RipMedia Group website are about to be released with our new slogan in two weeks. Each will be utilizing QR codes.

As part of the interactive agency, we are helping companies integrate marketing at trade shows and live events. The integration of offline and online marketing is increasingly important. One of the best ways to bring an audience to your brand, is with the use of social media campaigns, and increasingly, with QR codes. In June 2011, 14 million mobile users in the USA, 6.% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to comScore.

The demographic breakdown: male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100,000 or above (36.1%).

In addition, 18-to-24-year-olds were 36% more likely than average to scan a QR code with a mobile device, and those with a household income of $75,000 but less than $100,000 were 18.6% more likely than average to scan QR codes.

“For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement,” said Mark Donovan, comScore SVP of mobile. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half (49.4%) scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3% of the audience, while 27.4% scanned a code from a website on a PC. 58% did so from their home, while 39% did so from a retail store and 25% did so from a grocery store.

About one in four (24%) US smartphone owners (10% of the overall online population) report having scanned a QR code or similar barcode to obtain more information about a product, business, or event, according to a June 2011 report from ExactTarget.
With these statistics, we can see that QR codes are on the rise, take the time to make one of your own, and start utilizing them, especially if your target demos include young, high income, males.

Enjoy your week!

M

Related topics: Telecom, Viral Marketing, Research, Promotions, PR, Wealthy, Wireless, Mobile, Mobile Content Usuage, Retail, Online, Youth, Online Networks, Newspapers, Demographics, E-Commerce, Branding, Behavioral Marketing, Interactive, Integrated/Cross-Media/Convergence, Magazines, New Tech, Men, Media Department, Measurement/Analytics, Direct,