Video marketing lesson from the NBA

Rip Media Group is an integrated marketing agency in Los Angeles that specializes in video production, and promoting brands online. Our weekly blogs update our clients about industry trends, and events that may be of use your brand.

The world of business and marketing can be a very exciting and fun place if you open the right doors… and click on the right videos. This weekly blog spotlights and celebrates the best commercial web videos on the Internet, old and new.

And today’s spotlight goes to…

NBA on TNT – “Forever”: TNT, a major host to NBA games throughout the basketball season, pulled out this beauty of an advertisement in the wake of a labor stoppage that threatened to cancel the entire 2011-2012 basketball season.

Released as a build-up to the Christmas Day tip-off of the season, If you didn’t see it last Christmas, consider this a gift:

Amazing, right? Using great special effects, today’s NBA superstars were suddenly playing alongside legends of as far back as sixty years ago. Watching Magic Johnson pass to Kobe Bryant and Derrick Rose fist bump Michael Jordan was moving and just downright awesome.

TNT knew that the fans needed something special after the long and highly publicized delay to the season, and straight-forward highlights of last season just wasn’t going to cut it. This promotion was an admirable attempt to bring back the love, nostalgia and passion to the fans of the game.

When I saw this, like many fans, I couldn’t wait to watch the upcoming season. This is exactly what it means to understand your audience and show them something they’ve never seen before.

If you would like a video produced with a mix of footage, just click below. Lets get started on your classic video.

RipMedia specializes in corporate video production, corporate motion graphics, corporate animation videos, whiteboard animation video, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: or start your project today, here:

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