Video is quickly becoming one of the best ways to market your business. Whether you are using an explainer video to provide details about how your product or service works, or using video as advertising or promotional material, it’s a great way for consumers to engage with and learn more about your business. However, it’s not always easy to figure out what to make a video about. Here are some ideas to kickstart your thoughts about what you want to include in your video so that it is most appealing to customers.
An explainer video is one of the absolute best ways to draw in new leads. This type of video marketing is wonderful because it kills two birds with one stone — you get to provide motion graphics that are interesting and engaging to watch and also inform your customer as to how to use your product or service and what benefits it can provide. According to InternetRetailer.com, up to 85 percent of people are more likely to buy a product if they first saw an animated explainer video. That can mean huge differences in your sales numbers!
Company Story Video
Customers tend to be interested in stories and it always behooves a company to tell the story of your business and how you got to where you are. It helps to make your company more human — instead of just seeming like a business trying to seal the deal on sales, you will convey the fact that you are real people with great motives and a great product to provide! It’s also fun to share facts and trivia about your company in a more animated way, because it makes it all come to life.
Customer Case Study
Another great way to put video to use is with a customer case study. Whether you sell products or services, you can showcase one of your satisfied customers who is happy with the experience they have had with you. If you get their permission, you can include them in the video and tell the story of how they came to find out about you, how much they liked working with your or purchasing your product, and what effect it has had on their lives. These kind of personal stories are incredibly effective in marketing today.
Get started on making a marketing video right away so you can take advantage of the extra traction it will provide for your business. And if you need more help coming up with an idea for your marketing video, then look no further! Rip Media Group is a full service Creative Agency and we’re just a phone call away.
Remember, your story starts here!