4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts

Animated Explainer Videos Boost Marketing Efforts

VIDEO IS IN

Video marketing and explainer videos have become an essential part of our lives, and they affect us more than traditional video and television ads ever could. Trust us, we’ve been around. That’s because we take them with us everywhere—on our mobile phones and devices, on our desktop computers, and even Smart TVs, which have gained immense popularity in recent years. This is primarily due to the high rate of success that marketers and business owners have enjoyed using online video marketing strategies.

OUTDATED METHODS ARE OUT

In addition to the rise in popularity of such video marketing strategies, static text-only websites and ad campaigns are virtually obsolete. Google has reported that they give the highest priority to video-based content. Google is the world’s #1 search engine, so if they think it’s the best, it must be!

WHEN GOOGLE SPEAKS, PEOPLE LISTEN

Google also reports that video content has a 53 times better chance of appearing on the first page of their rankings than a text-based website does. (Forrester). It is estimated that by the year 2018, video will compose up to 79% of all Internet traffic. Crazy!

ANIMATION IS KING IN EXPLAINER VIDEOS

Animated explainer videos are also topping the charts in terms of the types of videos people prefer and which drive results. More and more businesses are turning to explainer videos with animation to enhance their message. It is becoming the cornerstone of many online marketing strategies due to its ability to convert.

WHAT IS AN EXPLAINER VIDEO?

Explainer videos are short videos that explain an idea through an animated story. They make a difference in inbound marketing campaigns due to their dynamic appeal. Here is how it works:

  1. ATTRACT VISITORS TO YOUR SITE- The biggest challenge in an ad campaign is how to attract new online visitors to your site, which will most likely result in sales! Video helps you accomplish this, due to the way people flock to video over other media and the value Google places on video content in their search engine rankings.
  2. CONVERT VISITORS INTO LEADS- Lead generation is one of the key reasons people need video, and one of the main reasons people want new visitors to their site. Getting people to sign up for offers on your website is not easy. It takes a commitment on the part of visitors and they have to feel that it is something that is likely to pay off for them. Explainer videos help with by showing them how signing up will be of benefit to them in the future.
  3. TURN LEADS INTO CUSTOMERS- Explainer videos have the ability to reduce the number of customers who leave by keeping them coming back. By effective storytelling and visuals via great explainer videos, you will increase the likelihood that they will want to know more. This all becomes essential to the inbound marketing journey as you build your leads and turn as many people into loyal customers.
  4. TRANSFORM CUSTOMERS INTO BRAND EVANGELISTS- Happy customers result in more customers by telling others about your brand. This is ultimately what you want when launching any type of marketing strategy – loyal customers who sing your praises all over the place. This is especially effective in social media platforms, which are made for the purpose of expressing opinions and sharing things with friends and associates. Little by little, your brand will grow by word of mouth via social media, on a global scale. Yeah, you read that correctly. GLOBAL!

CASE STUDY

Dropbox increased their conversion rates by 10% recently in an online ad campaign in which they employed the use of animated explainer videos. They are just one example of the power of video marketing via explainer videos.

SUMMARY

Explainer videos are an excellent way to market your brand, increase engagement, create brand evangelists, and boost your inbound marketing strategies to the highest level. People love a great story, and with animated explainer videos, that’s what you are giving them!

The good news is that they’re not near as expensive as it used to be. You can produce one yourself for less than $100. But if you really want to make an impact, hire a professional video marketing agency to do it for you. That’s where we come in.

If you would like help producing your video, our production team would love to help. Just reach out to us at:www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals. Or start with a creative brief:http://ripmediagroup.com/creative-brief.