Microduino is a company who created a series of microchip modules that dramatically decrease the size, time and cost of coding and prototyping.
Microduino is in the process of debuting their second generation modules, the mCookie. These compact modules contain wi-fi, bluetooth, amplifiers, lights and dozens of other features – all in a user-friendly platform which allows you to code using their new “STACK” feature. What used to take hours of coding can now be done in a simple drag and drop setting that even non-techies can understand.
In order to fulfill their orders and fully launch their next generation mCookie modules, Microduino decided to have a crowdsourcing event on Kickstarter. We were thrilled when Microduino tasked Rip Media Group to create a live action video production with motion graphic overlays for their campaign.
We knew it was going to be easy to make these products look fun – because they inherently are – but we also had to tell their unique story. We opted to go for a hand-off sequence where every product used is transferring the mCookie module from one to the next.
Microduino had a 30 day time limit to seek $40,000 in pledges. The final video resulted in:
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Surpassing their initial $40,000 goal in the first 48 hours (reaching $38,000 in just 24 hours)
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Getting chosen as an official Kickstarter Staff Pick and featured on the front page of kickstarter.com
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Quadrupling their initial goal with 856 backers pledging a grand total of $167,570!