Subverting Expectations In Advertising: A Case Study With AdColony

AdColony - Motion Graphic Video

AdColony, a mobile gaming ad distribution specialist, reached out to Rip Media Group looking for an exciting sales video for their business. They needed a salesperson that would work while they slept. 

After speaking with us, AdColony decided to use a blend of animation and live-action to represent their typical user’s journey . We used character animation to introduce the video’s themes, kinetic typography for flair, and stock footage to explain the sales statistics that AdColony had collected around their mobile ad offering. 

What Message Did AdColony Need to Send With Their Motion Graphic Video?

It didn’t take us long to realize we needed to build brand credibility with AdColony’s audience by stating facts in entertaining ways. 

All this means that AdColony needed to send a message that would both surprise and engage its viewers. 

What Steps Did We Take To Tell AdColony’s Story?

We met and spoke with AdColony before creating the first draft of their story. 

We followed these steps to create a motion graphics explainer video for AdColony that would meet, and even exceed, their expectations.

  1. We asked one of our top writers to create a story or analogy to wrap AdColony’s message into a neat little package. We settled on creating and presenting a customer persona that AdColony’s customers could connect with. Then, we wrote in a twist to subvert the audiences’ preconceptions. 
  2. Afterward, we designed the motion graphics and typography video elements in the beginning section to read as cartoonish and simplified to our target audience. We made this move to lull the audience into a false sense of security and to set our story up for the twist we had planned. 
  3. After presenting our story’s villain, an angry “gamer,” we presented AdColony’s real marketing data and real target audience. The data positioned the market in a very different place than what our story was leading to. This reversal of direction served to surprise the audience and open their minds to new interpretations.

We believe that telling AdColony’s story in this way set them up as a disruptor in their market, and we couldn’t be happier with the result. 

Yeah, But What Did AdColony Think?

AdColony told us that they were grateful for the work we had put in and that they were excited to begin using this video in their routine outreach and marketing. 

This video is a new, regular part of their marketing arsenal. 

For more information on how Rip Media Group can help you create videos that serve as a great sales tool, contact us today at www.ripmediagroup.com.

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At the core of every digital media plan you need to reach your target audience affordably and at scale.

With ad blockers on the web, TV viewership dropping, and brand safety issues plaguing social

media and UGC video platforms, how are you supposed to responsibly get your brand message in front of the people that matter?

Have you considered mobile gaming? Probably not because most people think this is a gamer. That couldn’t be further from the truth. In reality the average mobile gamer is about 35 years old, skews female and is highly educated. They’re professionals with high household income who make purchasing decisions for themselves and their families every day.

Like Anna, an IT professional earning six figures who plays various games on her commute.  She’s currently looking to make improvements around the house.

Or Francisco, a young upwardly mobile millennial who breaks up his day playing racing games and is coincidentally in the market for a new car. These and millions of others are mobile gamers, and these are the valuable audiences you can reach when you make mobile gaming part of your media plans.

Let AdColony – Ad Meets 2019 mobile ad network of the Year – help you achieve your goals and drive the KPIs that matter.

Our platform is fraud free, our inventory is direct from publishers, accessible via any buying model you prefer and our quantifiable metrics speak for themselves.

Let AdColony help you reach this high-value audience and bring your mobile campaign to life.