Imagine LA is a non-profit that helps recently homeless families transition into stability and security. They do this by matching them with qualified mentor teams who teach both essential and practical life skills necessary to prevent families from slipping back into poverty.
The client tasked us to create a brand identity film that would not only give viewers an overview of their program, but make an emotional connection and show how their success is based on real human relationships. Imagine LA only works when people devote their time and skills to help others.