These days, digital marketing strategies should almost always consider production of a marketing video. Across the board, investment in online video is up, and with good reason. Read on to see how big-name websites like Wikipedia are getting in on
7 Words to Revolutionize Your Marketing Video
Marketing is ubiquitously understood as an external or client-facing tool: you market a product or service to potential customers, with the ultimate goal of gaining more business. Contrary to popular opinion, though, marketing is
App Downloads Soar with an Explainer Video
You’ve designed the iOS or tablet app, determined the marketing strategy, and are finally ready to release it into the marketplace. But in an over-saturated market, replete with dwindling consumer trust, setting your app
How to Make a Viral Corporate Video – Part 2: Parody & Longevity
Even if you don’t regularly peruse Reddit or commune with the millions on Facebook or Twitter, if you are reading this you have probably seen a viral video.
Thank you to A10 Capital, who is quite pleased with the results of their whiteboard animation / explainer video. It was our pleasure. MR
From: Laura Penney, Marketing Coordinator, A10 Capital
“RIP Media (the ‘RIP’ stands for Responsive, Intriguing, and Professional!) is
How to Make a Viral Corporate Video – Part 1: Viewership & Buzz
“Going viral” is the new yardstick for measuring the popularity of a piece of web content. Most commonly used in reference to online videos, it describes a curious
Vital Statistics & Best practices of a Corporate Video
In marketing, the consumer is omnipotent. Before an effective strategy can be developed, you need to know where, when and how your target audience consumes their media ⎯ and right now, they’re
Power of the Explainer Video, II
Explainer videos are useless unless they are seen. This brings us to the second part of a successful explainer video formula: reaching more potential customers and setting expectations in order to improve customer satisfaction.
Best practices on how to write a corporate video script.
If you’re a barista in Los Angeles, as the joke goes, you’re probably also a screenwriter. But for the rest of us, composing a script might seem as foreign an exercise
What is the brain’s response to marketing videos? – Part 2
In Part I of “The origin of your brain’s response to marketing and videos,” we talked about the science of shared experience and your brain’s tendency to process information in
What is the brain’s response to marketing videos? – Part I
Although the 2010 film Inception was marketed as science fiction meets fantasy, its premise of planted ideas and shared virtual experience has basis in cold, hard fact. Emerging research in
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Motion Graphic Animation and Whiteboard Animation
We thank you for visiting our site, and working with us – dozens of new projects this year that took us in so many interesting directions – bioscience, high tech, financial, software, education, law enforcement…
Need an explainer video, a product video, and a sales video? Well, Launchnest, based in Idaho did, and we honored to help such a good cause. One whiteboard animation video to explain the new online education community.
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