Happily for you (our amazing clients and followers) digital marketing has exploded in popularity since the birth of social media. Video marketing, in particular, allows businesses to reach out to millions of potential consumers worldwide, as you have found with our projects. And, yes, while everyone may be able to create ‘a video’, not everyone can produce high-quality video and marketing materials.
Professionally-made movies, on the other hand, entice consumers. Cheap or low-quality videos may harm your company’s reputation and scare away a potential customer. As a result, choosing a reputable video production firm for your marketing needs is essential.
Looking for a video production company that has these characteristics will help ensure the final product is of high quality.
So, how do you choose the right one?
1. Experience
Remember, your company’s reputation is on the line — you should only expect the finest from your chosen business. That is why it’s critical to search for a video production firm with prior experience.
Have they been making movies for long? Who are their clients? What sort of films do they specialize in?
The majority of these answers may be found on the internet, but if you can’t find what you’re searching for, it’s worth asking. Rip Media Group has been producing videos for years and specializes in a variety of video marketing formats such as whiteboard animation videos, explanatory videos, corporate videos, and live-action stories.
2. Reputation
A video production company’s reputation is surely one of the most important points to consider when choosing a business. After all, you’re entrusting them with your hard-earned money and your brand image.
After locating businesses that could be possible fits for your company, visit their website or social media profile to see what their current or previous clients have to say.
Rip Media Group is happy to share testimonials from our current and past clients on our website. We are thankful for the positive feedback we have received over the years, as it reminds us that what we do makes a difference.
3. Variety of services
The odds are high that you won’t be hiring just one video production company for your entire marketing campaign. Instead, consider searching for a business that offers professional services in other areas too. From design to social media marketing, businesses with multiple departments can save you time and effort by handling different projects all at once.
That’s why Rip Media Group works alongside creative teams such as writers and graphic designers to ensure each project receives personalized attention.
4. Personality fit
Does the video production company you’re thinking of hiring fit your company’s personality? If so, there is a great chance they will be able to create an awesome film for you.
Look at their portfolio and contact information on their website. What sort of vibe do you get from them? This may not be expressed directly in words, but it should still be evident through the visuals. Is this vibe something that aligns with your brand image or goals? Does it encourage trust between your business and customers?
At Rip Media Group, our goal is always to produce videos that are meaningful to our clients. We try our very best to capture their brands’ essence on camera, making the final product more authentic and effective.
5. Location
For many businesses, video marketing campaigns are ultimately used to reach potential customers in other states or even other countries. As such, think about whether you want to work with a company that is local, national, or international.
What time zone does this company reside in? Can their team communicate well via technologies like phone calls and video chats? Are there hours when they are unavailable due to being in different time zones?
Rip Media Group is located in Los Angeles, California. The entire Rip Media Group team speaks fluent English and enjoys working with clients all over the world. We have successfully completed projects for companies located throughout several continents.
6. Team Members
A video production company that is able to provide specialized team members will be a huge asset.
For example, many businesses opt for companies that work with animators and voice-over talents who can assist in the creation of whiteboard animation videos. For other projects such as social media marketing campaigns or live-action video shoots, teams consisting of directors and camera operators may be needed.
Aside from working with talented individuals across many departments, Rip Media Group also provides our clients with access to trained actors and actresses. These friendly faces help bring concepts to life by playing roles such as business professionals, teachers, students, etc.
If you’d like your own custom face on screen we can even give you a customized actor.
7. Equipment
With video production becoming more widespread through technology, you can now shoot videos using your smartphone or tablet. However, this doesn’t mean that the quality is the same as if you were to hire an experienced business with high-tech equipment.
If you’re working on a longer film project rather than a simple testimonial, then it will be worth researching what kind of cameras and editing software the company uses. Do they have access to professional DSLRs? What options are there for lighting? How about sound mixing equipment? The better their photo/video equipment is, the higher chance you’ll get high-quality footage.
8. Skills
What good are great videos if no one sees them because they are poorly edited?
A video production company should be able to offer experience working with different kinds of footage, create custom edits for your brand, and utilize special effects. If you’re not sure what type of editing is being done on your video projects, then feel free to ask before signing any contracts!
Rip Media Group has extensive experience editing photos, videos, whiteboard animation videos, live-action videos, animations, music videos, and more. We’ve also had the privilege of working with clients who have existing promotional materials they’d like us to use. You can read about our turnaround time for video edits here.
9. Specialties
Some businesses produce promotional advertisements while others make how-to guides or even capture weddings in video form. Whatever the type of video, work with a company that specializes in your industry to maximize results.
Do they have previous examples of promotional videos for companies in your industry? Have they done projects similar to yours before? Will they be able to utilize special effects when necessary? If their experience matches up with what you are looking for, then feel free to ask how many of those types of projects they’ve completed and how long their turnaround time is.
10. Creative Storytelling
It’s critical to hire a video production business that works with professional screenwriters. Rip Media Group’s storytellers develop a narrative based on your video marketing goals. We want your whiteboard animation or explainer video to hold the attention of your viewers.
When looking at a production firm’s work, consider: “Is this entertaining to me?” You should certainly respond with a confident yes. Avoid video production companies that use the same concept over and over. While a similar style (e.g., whiteboard animation) is fine, each narrative will be unique.
Our storytelling at Rip Media Group is customized to your company because it is one-of-a-kind! We’re a creative team that will provide you with new ideas.
11. Budget
Video production companies with prior knowledge will be able to handle your finances effectively. I like assisting clients in finding the most cost-effective options for their money at Rip Media Group. I want you to get the most out of your video marketing budget. Even if your budget is on the low end, I don’t want you to compromise quality.
I’m a problem solver by nature, and I enjoy finding answers. Although video production may appear to be expensive, it is a worthwhile investment. The quality of your video must be impressive. On the other hand, don’t pay too much for the completed work if you can get the same or higher quality for less money elsewhere.
So, don’t let your budget hold you back from contacting us if you have any questions or concerns.
The good news is that the money you spend on video marketing will pay off. The ideal combination for success is a high-quality video with effective marketing (I’ll get to the importance of strategy below).
So don’t be timid about investing in video marketing. Increased internet exposure will result in increased sales possibilities.
12. Customer Service & Care
The first and most important consideration is that clients and the video production company of their choosing should have a positive working relationship. When you work with us at Rip Media Group, we want to create a good team atmosphere. I’d like to help you develop your business ideas, but also provide you with honest input.
You are my top priority, and effective communication is crucial—all professional video production companies should respond to your phone calls, emails, and inquiries in a timely manner. While I can’t speak for other businesses, I can assure you that Rip Media Group provides excellent customer service to our clients.
Do you feel like your privacy and confidentiality are important? We will never share your private information with anyone for any reason. I prefer that you feel like I’m your personal video marketing consultant.
When it comes to the care of our clients, we are known for providing personalized assistance and developing strong relationships with each person at Rip Media Group. Providing quality customer service is essential if you want to establish an effective long-term business relationship.
Customer service is my number one priority at Rip Media Group. A production company with strong customer service can accomplish its goals with your help.
13. Proof of Concept
Once you have narrowed your search for the perfect video production company down to two or three options, it’s time to carefully review each business’s demo reels. Make a list of the pros and cons for each option, but remember to weigh these carefully. A low-cost option with mediocre quality is not ideal when compared to a higher-priced company that gives you high-quality videos. In many cases, it is worth it to pay more money because your video will be effective at increasing business revenue.
In addition, you should consider independent reviews from established websites such as Clutch and more. This site has given Rip Media Group top ratings in the past! So if you notice negative feedback on another website where we don’t have a profile yet, please let us know so we can take care of any issues.
A video production company is only as good as its demo reel! You can get an idea of what you’re paying for by watching the videos on their website. Be sure to carefully review these slice-of-life scenes to determine if this is the kind of quality you desire for your business. We want our clients to be satisfied at Rip Media Group, so we take pride in producing high-quality work that fits our client’s unique video needs.
14. Professionalism & Cost Efficiencies
It’s important to research each video producer’s reputation within the professional community. A quick search on Google+ will let you know whether or not any actual people like working with the company, and if their prices are competitive. After all, our business is built around creating video content that will increase your revenue.
Competition in the video production industry is very high, so it’s important to ensure that you’re working with an experienced company that can serve as your professional consultant. Rip Media Group has years of experience serving clients in a wide range of industries including automotive, real estate, medical care, finance, and more!
You should always make sure that your chosen video production company has proof of insurance. The best companies are insured for liability reasons because they take their work seriously. A good rule of thumb is to research how long each potential candidate has been in business—if they’ve been around for decades then you probably don’t have anything to worry about!
A lot of our new business comes from referrals, which is why we take our work seriously. Rip Media Group would like to thank all of our past clients for recommending us to their friends and family.
15. Strategy
Finally, video marketing firms must have a plan in place. If they’re making a series of whiteboard animation videos for you to advertise, they should know how each one relates to the next. They need to know where each film will be sent and how to make the most of your chosen distribution channel.
After all, the ultimate goal of video marketing is for your target audience to discover and watch your video. Collaborating with them on ideas is a lot of fun—after all, video marketing is exciting!
You want the world to hear about your newest project. The finest production company will devise the most effective technique to increase viewership. As a professional producer, I excel at strategy and storytelling.
You’ll be impressed by my ability to find the best audience for your video marketing campaign. The audience for each video will depend on your business goals. A new video about your restaurant should be shared with foodies, but you can’t neglect family-friendly blogs either.
Conclusion
Finding a fantastic video production business might appear to be an impossible task, but it will pay off handsomely when you succeed. We realize what it means to be a top-rated video production company, and we’ve been ranked in the Top 10 of Video Production Companies in LA for the past 10 years.
Whether you’re creating a whiteboard animation film, live-action narrative, or an explainer video, Rip Media Group has the know-how. For us, the success of our clients is critical. If you want to expand your business presence through video, keep in mind that your tale begins here!