The Dr. Susan Love Research Foundation takes their video marketing strategy very seriously. That’s because they take the fight against breast cancer very seriously. Rip Media Group has been fortunate to be their video marketing provider for a series of informative videos to help people cope with breast cancer. In the latest installment, we learned the following from the project:
- When dealing with a serious subject such as breast cancer, it’s important to use easy-to-understand terms, and present them in a matter-of-fact tone to make it easier for the audience to embrace the message.
- The video was a straightforward explanation of what breast cancer is, how it affects the body and what treatment options are available, delivered in a warm and supportive way without whitewashing the seriousness of the disease. As with all the Susan Love videos we produce, we knew we had to make the concept art contribute as much as the narration. So we used a soothing hand drawn animation style.
- Their use of the videos is primarily for their website as an informational tool for all patients. But they may also use the videos in their office. The point is to reach out to as many people as possible, so they even have us creating versions in Spanish.
At Rip Media Group, we are proud to be able to support such a worthy organization and help them get the word out to as many people as they can.
For more information on how we can help get your cause’s message out, contact us at www.ripmediagroup.com.
Video Transcript (in English):
I’m Dr. Susan Love and I’m Chief Visionary Officer the Dr. Susan Love Research Foundation. Our mission is a future without breast cancer and we do that through innovative research into the cause and prevention of the disease.
ImPatients Science is a series of videos that we’ve made to help you understand your diagnosis and the treatment choices that you have.
The first goal of cancer treatment is to eliminate as many cancer cells as possible. Most likely you will receive more than one type of treatment. We can cut them out, blast them with radiation, poison them, block them from growing, and make the environment hostile for them to live in.
Surgery is our main tool for decreasing the size of the cancer. We try to cut out as many of the bad cells as we can. Radiation may be used in addition to surgery. It is a local tool to treat any cells that may remain. Chemotherapy gets into your bloodstream to treat your entire body. It poisons any cells that are dividing rapidly like cancer or hair cells.
Targeted therapies are systemic like chemo but are aimed at specific cancer cell types. These include HER2 positive and ER positive tumors.
As you can see each treatment is different and has its own specialist which is why you need a team to help you get through this. Each member of your team will come at the cancer from a different angle, but don’t forget you are also part of this team. Don’t be shy about asking questions or getting a second opinion. Sometimes participating in a research trial may be your best option. Ask your doctor and search online for any clinical trials you may qualify for. And remember your friends and family also want to help you get better. Let them know what you need and how they can help. Other things you can do that will reduce the chance of recurrence is to eat well, maintain a healthy weight and exercise regularly. These often overlooked habits have been shown to have a significant effect on your survival. Breast cancer treatment can be complicated and confusing but if you take it one step at a time, you’ll get through it.
Our mission at the Dr. Susan Love Research Foundation is a future without breast cancer and we do this through innovative research into the cause and prevention of the disease. You can join us at Dr. Susan Love Research dot org to participate in our research or to help fund our research because together – and it’s going to take all of us – we can be the generation that ends breast cancer.