3 Video Marketing Lessons Learned: Dr. Susan Love Research Foundation – Hand Drawn Animation – 203 (Spanish)

3 Video Marketing Lessons Learned: Dr. Susan Love - Hand Drawn Animation - 203 (Spanish)

Video Marketing is an important component for the Dr. Susan Love Research Foundation.  It’s a way for them to get their message out about their fight against breast cancer. Rip Media Group has been honored to be their video marketer of choice for a series of videos designed to help women cope with breast cancer.  In this latest in the series, we learned the following from the project:

  • When dealing with such a serious subject as breast cancer, it’s important to use terms that are easy to understand, and present them in a tone that makes it easier for the audience to embrace the message.
  • We chose a straightforward way to explain what breast cancer is, how it affects the body and what treatments are available, and we delivered it in a supportive way without glossing over the seriousness of the disease.  As with all these videos, we knew the concept art had to contribute to the narration. So we used a calming hand drawn animation style.
  • They use the videos primarily as an informational tool for all patients on their website.  But they may also use them in their office. They want to reach out to as many people as possible, so they even have us creating versions in Spanish.

At Rip Media Group, we are proud to be able to support the cause and a worthy organization and help them get the word out to as many people as possible.

For more information on how we can help get your cause’s message out, contact us at www.ripmediagroup.com.

Video Transcript (in English):

Treating metastatic disease is a multi-faceted and ongoing process. What therapies you receive will depend on the type of breast cancer you have and where it is spread in your body. Both of these things can change over time so don’t be surprised if your doctor wants to do a biopsy or send you for more tests.

You may undergo a variety of treatments for your cancer. They can include hormone and chemotherapies as well as targeted drugs such as those that work against HER2 positive tumors. Don’t be surprised if your doctor recommends more than one kind of treatment. Each therapy targets a different part of the tumor.

Surgery and radiation are common tools used to remove, eradicate or shrink the metastatic tumor. They may also help if you’re experiencing pain or other symptoms. Immunotherapy is a new and exciting area of treatment that is currently being explored through clinical trials. It works by changing how the immune cells behave so they can kill tumor cells.

If your cancer stops responding to your current treatment plan clinical trials of new drugs may be your best bet. Ask your doctor about any new trials that may target the type of cancer you have to see if you qualify. 

A palliative care specialist is an important part of your team. They work with your other doctors to help you manage your pain and other collateral damage caused by treatments and your disease. 

Your doctors will monitor you closely during your treatments. They’ll watch to see how you respond to determine if or when you may need a new therapy. Don’t become discouraged by the complexity and quantity of treatments. Today we have many tools available to keep you feeling as good as possible. 

The Dr. Susan Love Research Foundation is dedicated to a future without breast cancer and we do this through innovative research into the cause and prevention of the disease. We ask you to join us at Dr. Susan Love Research dot org. You can participate in our research, you can support our research. Because if we all work together we can be the generation that ends breast cancer.

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