The Dr. Susan Love Research Foundation and Rip Media Group continue their video marketing series with this video that taught us a few more things about breast cancer and the fight to end its existence.
- As with each Dr. Love video, we chose beautiful, soft pastels for our concept art to help give a relaxed feel to the video. We also feel that this still of art and the accompanying animation helps to tell the story and deliver the message.
- This video dove a little deeper into the question of what our immune system is and does so it was a little more technical. But we still tried to keep the language accessible to a broad audience in laying out the complexity of our immune system.
- We also wanted to tell a story that showcases the day to day lives of the women who have to deal with breast cancer, while also acknowledging the need to reach out to non-English speaking segment of the population, so we created a version in Spanish.
The Dr. Susan Love Research Foundation strives to end breast cancer in our lifetime and we are proud to be able to support such a worthy organization and help them get the word out to as many people as they can.
For more information on how Rip Media Group can help your organization with a worthy cause, visit us at www.ripmediagroup.com.
Sketches:
Storyboard:
Art: