Digital Marketing Specialist: We Are Hiring

Maury Rogow

3 years ago

We are a leading creator of compelling, educational, and entertaining video content.

We have a continuous need for talented marketing people, like you! We work with the Fortune 100 to Start-ups and need you to help us find more amazing clients:

THE POSITION is to perform strategic lead generation and content creation activities designated to find new clients at the top of the funnel, by producing and editing digital content.

PPC Campaign creation/execution — Adwords, Twitter Lists, Facebook, Display
Lead Generation – LinkedIn, Email, Mailchimp Campaigns, Outbound Calling
Website Development, Art, Design, Graphics – WordPress

BACKGROUND & HARD SKILLS

All:
- Fluent English Speaker and Writer
- Highly organized
- Attentive to details
- Creative and an active creator – you love to create results

Each is part time to start, rapidly working up to full time DOE

Applying For The Job? Click Here

In much more detail, the position encompasses all of the following.

If you have the skills or ability to help us grow different product lines, please APPLY HERE. If you have any questions, EMAIL US and we’ll do our best to answer your questions!

PPC

PPC AdWords/Facebook Ads
- Basic Overview: You will be…
  - Designing and running ad campaigns responsibly and analytically
  - Taking over the current campaigns and optimize
  - Creating effective campaigns on Google & Youtube
  - Creating effective campaigns on Facebook and, ultimately, LinkedIn
- Technical Skills Needed: 2+ years experience with AdWords and Facebook Ads
  - Top candidates: Have proven ability to sell a course, build a B2B leads and can share tangible results

Lead Generation:

Mail Chimp (newsletter vs. drip and organizing audiences using tags)
- Basic Overview: You will be…
  - Leading yearly refreshes/rewrites of the newsletter
  - Adding bi-monthly additions to the drip campaigns
  - Organizing each audience and audience segments
  - Monitoring and maintaining the 3 drip campaigns that currently exist and connect with to each other
- Technical Skills Needed: How to segment an audience, scheduling emails, email design, basic HTML, strong writing skills
Growth Hacking and LinkedIn Outreach
- Basic Overview: You will be…
  - Conducting outreach to the maximum allowed connections via both InMail and connection requests
- Technical Skills Needed: Experience with InMail

Optional Lead Magnet/Funnel Tracking and Organization
- Basic Overview: You will be…
  - Staying organized and tracking the status of ongoing projects in a centralized location in google drive
  - Creating a clear and consistent file structure for file management
- Technical Skills Needed: Google drive, excel or google sheets, organizational skills, communication skills

Optional Lead Magnet Creation
- Basic Overview: You will be…
  - Either helping to recruit a creative to make a PDF/video/tool or designing and making it yourself
- Technical Skills Needed:
  - Photoshop, Indesign or other publication focused program, communication skills, comfort in a project management role
  - Typeform (for quizzes and questionnaires) and the Wishpond landing page/funnel builder
  - Elementor in WPEngine

Website

Website Support
- Basic Overview: You will be…
  - Developing new webpages
  - Designing new webpages
  - SEO optimizing page copy and alt-text
  - Tracking page creation
  - Proficiency in Elementor

Landing Page / Funnel Platform is Wishpond
- Basic Overview: You will be…
  - Building responsive and well-tested pages
  - Building pages that are well laid out and that convert
  - Building attractive and innovatively designed sites based on minimal directions
- Technical Skills Needed: Basic HTML, knowledge of how to test a site to make sure that it is responsive on all devices, an ability to navigate the backend of a CMS easily, strong communication skills to resolve website issues with support

BONUS IF YOU ARE AN EDITOR OR ANIMATOR