Digital Marketing Specialist: We Are Hiring

Maury Rogow

3 years ago

We are a leading creator of compelling, educational, and entertaining video content.

We have continuous need for talented creators, like you! We have worked with the Fortune 100 to Start-ups and we need you to help us find more amazing clients:

THE POSITION is to perform strategic lead generation and content creation activities designated to find new clients at the top of funnel, by producing and editing digital content including photo, video, and graphics for social/digital platforms, and develop and implement best-in-class strategies to drive local SEO and SEM performance.

We are open to two people filling the role. The break down is as follows:

Content Creator -Wordpress, Video Editing, Lead magnets and landing pages, social media
Lead Generation – Outbound eMail, LinkedIn
Lead Generation – Inbound SEM, PPC, SEO

BACKGROUND & HARD SKILLS

Understanding of graphic design, using Adobe Suite, Canva or other/similar graphic design programs.
Creating graphics and videos/editing
Experience with email marketing platforms such as MailChimp.
Extensive knowledge of Google, Youtube, and Facebook ads.
Highly organized and attentive to details.
Fluent English Speaker
Editing video footage, with After Effects or animation skillset
Top candidates: Have proven ability to sell a course, build a B2B leads and can share tangible results

This is a 6 to 8 hours per day job.

Applying For The Job? Click Here

In much more detail, the position encompasses all of the following.

If you have the skills or ability to help us grow different product lines, please APPLY HERE. If you have any questions, EMAIL US and we’ll do our best to answer your questions!

Lead Generation:

LinkedIn Outreach
- Basic Overview: You will be…
  - Conducting outreach to the maximum allowed connections via both InMail and connection requests
- Technical Skills Needed: Experience with InMail

Lead Magnet/Funnel Tracking and Organization
- Basic Overview: You will be…
  - Staying organized and tracking the status of ongoing projects in a centralized location in google drive
  - Creating a clear and consistent file structure for file management
- Technical Skills Needed: Google drive, excel or google sheets, organizational skills, communication skills

Lead Magnet Creation
- Basic Overview: You will be…
  - Either helping to recruit a creative to make a PDF/video/tool or designing and making it yourself
- Technical Skills Needed:
  - Photoshop, Indesign or other publication focused program, communication skills, comfort in a project management role
  - Typeform (for quizzes and questionnaires) and the Wishpond landing page/funnel builder
  - Elementor in WPEngine

Internal Video Editing
- Basic Overview: You will be…
  - Re-cutting existing footage
  - Creating new clips
  - Finding creative professionals to edit new clips if the need arises
- Technical Skills Needed: Premiere, Illustrator, After Effects (2+ years experience), basic storyboarding
Occasional Photoshop Wizardry
- Basic Overview: You will be…
  - Cutting people out of pictures
  - Adding text
  - Cutting logos out of pictures
  - Designing banners for lead magnets
- Technical Skills Needed: In-depth knowledge of photoshop (2+ years), Knowledge of Canva for handoff to our non-technical people

SEO Research
- Basic Overview: You will be…
  - Building backlink lists
  - Re-optimizing old pages
  - Pulling pages that are doing well
  - Learning from their success of old blogs
  - Re-SEOing older Youtube Videos, 5 per day – the Neil Patel way
- Technical Skills Needed: Experience with Ah Refs, SEM Rush, or similar software

Website Support
- Basic Overview: You will be…
  - Developing new webpages
  - SEO optimizing page copy and alt-text
  - Tracking page creation
  - Keeping the backend tidy
- Technical Skills Needed: CSS Knowledge, HTML Knowledge, Proficiency in Elementor

Wishpond Page Creation (Funnel Creation and Reorganization)
- Basic Overview: You will be…
  - Building responsive and well-tested pages
  - Building pages that are well laid out and that convert
  - Building attractive and innovatively designed sites based on minimal directions
- Technical Skills Needed: Basic HTML, knowledge of how to test a site to make sure that it is responsive on all devices, an ability to navigate the backend of a CMS easily, strong communication skills to resolve website issues with support

Social Media Posting/Post Generation
- Basic Overview: You will be…
  - Creating 5 Posts/week
  - Posting Daily
  - Responding to comments after boosting
  - Sending connection requests to unique, high-value commenters
  - Tracking performance and innovating to grow engagement.
- Technical Skills Needed: Publer Posting, LinkedIn Posting, Instagram Posting

Mail Chimp (newsletter vs. drip and organizing audiences using tags)
- Basic Overview: You will be…
  - Leading yearly refreshes/rewrites of the newsletter
  - Adding bi-monthly additions to the drip campaigns
  - Organizing each audience and audience segments
  - Monitoring and maintaining the 3 drip campaigns that currently exist and connect with to each other
- Technical Skills Needed: How to segment an audience, scheduling emails, email design, basic HTML, strong writing skills

File Search and Organization Support (on google drive)
- Basic Overview: You will be…
  - Maintaining a centralized google sheets file for ease of access to lead magnets
  - Using excellent google search skills to locate hard to find resources
- Technical skills Needed: Site-specific searches, a good head for tracking down lost assets
Research Support on Potential Services to Use
- Basic Overview: You will be…
  - Finding new services (form builders, SEO services, etc.) and reporting back with a detailed and clear summary of the Pros and Cons of each service.
- Technical Skills Needed: Strong ability to summarize, report, and learn in a fast-paced way

PPC AdWords/Facebook Ads
- Basic Overview: You will be…
  - Designing and running ad campaigns responsibly and analytically
  - Taking over the current campaigns and optimize
  - Creating effective campaigns on Google & Youtube
  - Creating effective campaigns on Facebook and, ultimately, LinkedIn
- Technical Skills Needed: 2+ years experience with AdWords and Facebook Ads

BONUS IF YOU ARE A WRITER:

Blog Writing
- Basic Overview: You will be…
  - Writing and SEO optimizing 2 posts/week
  - Communicating with the team for timely posting
  - Doing backlink research and search research to find high performing posts
  - Generating post ideas
  - Creating and executing on a long term SEO strategy
- Technical Skills Needed: Experience with SEM Rush, AHRefs, or similar SEO tools, Grammar skills, targeted and current SEO writing strategies
Page Copy Writing
- Basic Overview: You will be…
  - Writing CTAs
  - Building out forms
  - Editing reviews for length and conciseness
  - Writing header text
  - Writing character pieces/body text for webpages
- Technical Skills Needed: Grammar tools (Hemingway, Grammarly, capitalizemytitle), Word processing, excel skills for project organization/lay out