Video marketing is still relatively new when compared to other marketing formats. Thanks to video functionality on social media, YouTube and within websites, marketing a brand by using video can be a lot more successful than a few paragraphs of text and some nice images. However, more and more brands are starting to catch on to the power of video, and those that truly want to stand out in the crowd are employing several clever tactics with their video marketing strategies.
Involve Your Customers
We all want our 15 minutes of fame. Getting customers involved in the video production process can be a great way to engage them and get others to trust the brand’s message. Man-on-the-street videos can bring a sense of candidness and humor to a video and can come across much more natural than a blatant sales pitch.
Use the Holidays to Your Advantage
There are many holidays and events to capitalize on with video. From Christmas promotions to sporting finals, there is always something happening which brands can weave into their marketing calendar. When making seasonal videos, companies should be ready to think outside the box a little to gain the most exposure. For example, a video that is based around more quirky calendar events could send it viral and in front of many more people than intended.
A Piece of Advice Goes a Long Way
When not focusing their marketing efforts on their products or services, brands should be focusing on their industry as a whole. For example, a company selling sugar could create a video on how to make the best jams or a great chocolate cake. Not only will they be sharing a fabulous recipe, but they can incorporate their product directly into the ingredients list. How-to videos give the target audience something they can take away, share with others and that will warm them to the brand and product.
Don’t Forget the Call to Action
There are some great marketing videos out there, but many end without giving the viewer a strong sense of purpose. A clear call to action is important and should be included in every marketing video, even if it is simply a small branded logo at the beginning of the video or the company name and contact details at the end. Take ours for example, Rip Media Group, your story starts here!