Remember hearing that ominous, ground-shaking “Thud. Thud. Thud.” growing louder in that movie as the T-Rex grew closer to the main characters?
At that critical turning point in the movie, the stakes were raised.
The film was no longer about friendly park tours and collecting samples from giant piles of dino dung.
The focus now was narrowly escaping the jaws of a hunting predator and surviving.
The odds had been stacked, and we were anxiously waiting for the hero to prevail.
Without those nail-biting, edge of your seat moments, Jurassic Park just wouldn’t have been the blockbuster hit that it was.
Curious about how this dinosaur dialogue applies to video marketing?
Check out the video below to learn more!
More video marketing hints and tips coming from a video production services insider soon, so stay tuned! If you’d like to learn more, you can always begin with our creative brief, or give us a call at 888-899-8910!
Some of you actually like to read, so here’s the transcription of the video above:
Maury Rogow here from RIP Media Group, ripping through some video marketing growth hacks.
The next rule of great storytelling is number five, raise the stakes. And by stakes I mean importance. The importance has to be high. Your product must be important to your customer and to your sales team. If you use FOMO or the fear of missing out, the stakes have to be high in missing out on what you have to offer. What makes your customers feel pain? What keeps them up at night? These are the questions that you have to solve.
Remember, you’re doing prospects a favor and helping them by making sure they’re being able to get help in a high stakes situation. If the stakes aren’t high, then you have a nice to have product. And nice to have products typically aren’t purchased. The problem that you’re solving for your customers is important to them. Talk about it, show it, and reflect it in your videos, so that you solve a very important problem. That’s why the stakes have to be high, because your importance raises.
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