I’m a HUGE fan of Disney marketing. It’s genius.
There’s a huge lesson you can learn from the Walt Disney Company.
Disney has mastered the art of cross-promotion.
They’ve got movies, merchandise, music, magazines, comic strips and more. Ever noticed that most attractions in Disneyland come from a movie? That’s all on purpose.
In fact, they’ve been doing that since the early days. Here’s their recipe from 1957:
Have a look at this video, making Disney’s strategy simple:
They’ve been able to blend it all together perfectly.
Which gives them opportunities to cross-sell and generate revenue from different sources.
And you should do the same thing with your business. Cross-promotion.
You’ve probably heard the golden rule of marketing, right?
“Before someone buys your product or service they need to know, like and trust you”
Use tools like:
The Video Bot – https://www.Thevideobot.com
Social Media channels
What else do you do to cross promote?