A Video Marketing Guide To A Better Website Pt1

Video Marketing Guide

Are you in need of  a new website for your company? Or maybe just a revamp of your current website? Do you have so many options that you’re not even sure where to begin?! Well have no fear, because here’s the first part of a brand new Rip Media Group blog series designed to help you create a better website.

The goal of this blog is to help marketers avoid the potential pitfalls that come with any company website redesign. The one thing you will learn quickly is that if not properly planned and executed, a website redesign can lead to many sleepless nights and several new grey hairs.

The good news is, if you follow the basic steps laid out in this blog, it can be a truly enjoyable and rewarding experience. As you’ll see, it’s a very straightforward and easy-to-manage process if you take your time, pay attention to the details and work with a web partner you can rely on.

The first step is making sure you understand everything we’re blogging about. So, with this first blog we’re going to go over some basic terms, definitions, and the items you’ll need before entering the next chapter – which will be the Prep phase.

Without further ado, here are the key terms and concepts that we’ll be referencing within this blog series:

Website Analytics — Measures how visitors get to your website and what they do while there.

Content Management System (CMS) — A CMS is a platform that enables you to add, edit or delete web page content without the support of a web programmer.

Domain Registry — A domain registry is where a person goes to reserve the rights to a website URL (e.g. www.example.com). An example of a domain registrar is GoDaddy.com. The person internally who manages your site should have log-in access to this.

Website Host — A website host is the computer server on which your website files are stored. Your current web-master should know with whom your website is hosted.

On-Page Optimization — The process of inserting keywords into specific areas of a website page to help search engines and users understand what type of content is on that page. This includes page titles, meta-descriptions, URLs, headlines, copy and image alt text. This is the most important part of optimization because it makes up 75-85% of the total strength of your site.

301 Redirects — A file on your server that alerts search engines and browsers that a page has permanently moved, and then redirects them to the new page.

Copy vs. Content — Throughout this blog, we refer to the information on a page as content, not copy. Copy is just text. Content is a more encompassing term for all the different types of formats in which messages can be delivered online (i.e. video, audio, images, etc). We’ll delve deeper into the different forms of content later.

Alright, there you go! The first part of a new lexicon of love for your new website. Check out the next blog, Part 2, where we finish up all the words and phrases you need to build your company’s ultimate dream site – and remember, your story starts here!