A Video Marketing Guide To A Better Website Pt2

Video Marketing Guide

Welcome to the second installment of the Video Marketing Guide To A Better Website blog series! Today we’re going to continue exploring the lexicon used in the world of websites. This quick, 2-part primer will help you determine the elements you’ll need for your new website and how to go about asking for them!

Sitemaps — In the most basic definition, sitemaps are just outlines of all the pages on your site. There are, however, several different types. Throughout this blog we reference three:

  1. Graphic Sitemap – A basic outline of the pages on your site. These are used when internally planning what pages to include in a new site and their relation to each other. There are a number of tools available to help you create graphic sitemaps. Here at Rip Media Group, we like to use MindJet’s MindManager. Some savvy Excel users can create these in easy-to-follow spreadsheets. You can also lay out the pages of your site in a simple tree structure using a Word doc or Excel.
  2. Web Page Sitemap – A page on your website designed for visitors that simply shows links to all the pages on your site. This is the sitemap most people are familiar with.
  3. XML Sitemap – An XML Sitemap is a listing of all the pages on a site, created specifically for search engines. It includes information about each page, such as where the page is located and when it was last modified.

Also, be aware of Google Analytics. 
Google offers a free
 analytics tool that provides advanced traffic reporting, which can be used to better understand how visitors are coming to and interacting with your site. If nothing else, your site should at least include this tool.

When building out this blog, we’ve taken into account several assumptions, which are outlined below:

  • Website will integrate an analytics package.

  • Site will integrate (at minimum) Google Webmaster tools.

  • Keyword Analysis is complete. A keyword analysis will help you identify the terms to target with content, optimization and ongoing marketing activities based 
on search volume, difficulty and current rank.
  • A website development partner has already been chosen. It’s a good idea
 to partner with a web developer you can trust as they will be your guide through this website redesign project. Your web developer’s experience and insight regarding site architecture and design will prove to be very valuable.
  • The site is being built on a CMS, and that CMS has already been selected. If you have yet to do this, the following blog post will inform you of eight very important content management system features that will aid you in your CMS selection process.

So there you go! A lexicon of love for your new website. Check out the next blog, Part 3, where we go into details on the Prep phase – and remember, your story starts here!