A Video Marketing Guide To A Better Website Pt3

Video Marketing Guide

Welcome to the next chapter in the Video Marketing Guide To A Better Website, brought to you by your friends here at Rip Media Group.

The next phase in the creation of your new website is Prep. This is where you gather all of the materials you’ll need for your new site upfront, that way they’re readily available when needed.  A typical website redesign project will take approximately 6-11 weeks. However, this time frame will vary, sometimes greatly, based on the complexity of the site, internal support, amount of content to be developed, time needed to complete the design itself, and how quickly you can give feedback to your web team.

Below is an estimated timetable for each phase of the web design process:

Screenshot 2016-07-26 10.23.11

Now let’s get into the Prep itself.

Create one folder on your server or desktop to house the following:

* Domain registrar login information (i.e. username and password).

* Main contact information for current website host. Upon completion of the new website, you will need this individual to change some of the DNS settings.

* Analytics tracking code (i.e. Google, HubSpot, etc.) Analytics tracking code
 is a snippet of code that needs to be placed on all site pages so you can track how visitors are coming to your site, what they do while on the site and when they exit.

* Google Webmaster Central, Bing Webmaster Center and Yahoo Site Explorer verification codes. All search engines will provide you a snippet of code that you need to insert on your homepage. This proves to them that you are the site owner.

* Google AdWords conversion tracking code (if running AdWords campaigns).

* Logo file in a vector format (i.e. .EPS, .AI, or .CDR).


* Brand guidelines and collateral documents.


* All images, graphics and downloadable files to be used on the site.

Now that your Prep is out of the way, it’s time to move on to the next step in your web design process, Discovery. Head over to the next blog where, in Part 4, we’ll take you through the Discovery process in a simple, step-by-step fashion. Remember – your story starts here!