A Video Marketing Guide To A Better Website Pt8

Video Marketing Guide to Better Website

Welcome back to the 8th part of our blockbuster series, “A Video Marketing Guide To A Better Website.” With this blog we’ll be tackling the second part of Site Build Out And Quality Assurance, so let’s dive right back in!

  1. Review the CMS platform with your web team, and have them show you how to:
  • Navigate through the platform.

  • Create new pages (including selecting page templates).
  • Edit, delete and rearrange pages.

  • Upload content from a Word document.
  • Add and resize images.

  • Add optimization.

  • Link to both internal and external pages.

  • Add video.

If you copy and paste content from a Word doc directly into a CMS, there is a good chance it will not appear correctly on the page. The reason for this is that Word adds formatting to the page that is copied into the CMS along with the text.  Your CMS should have an option to remove this formatting. If not, first copy the content into a text editor to remove all formatting.

  1. For larger sites, you may choose to have several people help upload content into the CMS. To do this as efficiently as possible, it’s a good idea to create an Upload Cheat Sheet.

An Upload Cheat Sheet is a how-to guide for adding content into the CMS. It should detail:

  • What sections of the site content will need to be uploaded to, and where to find each in the CMS.

  • Where to find corresponding content on the Content Sheet.

  • Instructions on adding both internal and external links. (Right Column)
  • The location of all relevant formatting options (i.e. bold, links, add image, text color and size, bullets, and indenting).

  • How to format all the content on a page. For example:

Headlines must be set to the “Heading 1” text format option.

Sub-headlines must be set to the “Heading 3” text format option.

Call-to-action buttons must be set to 150 x 89 pixels.


All bullets must indented.

Here’s a quick note on linking to other pages — Most CMS platforms enable you to set links to open in the same browser window, or in a new window when clicked. When linking to internal pages, you should always open the new page in the same window (this is best practice). For external pages, we prefer to open new pages in a different browser window so that a visitor doesn’t actually leave our site (this is a personal preference).

And there you go! Let’s move on quickly to the third and final part of the Site Build Out And Quality Assurance section of our guide to a better website. Looks like 2016 is going to bring your company a much sleeker, better look and we couldn’t be happier to be of service. Remember, with Rip Media Group, your story starts here!