Why Video Marketing Makes a Difference

Why Video Marketing Makes a Difference

I can remember when video production was one component of a well-rounded marketing strategy. These days, though, it’s becoming the most important marketing tool by far. In fact, without a steady influx of captivating videos, it can be difficult to attract enough people’s attention to compete in the marketplace effectively.

Videos: Conquering the Web

In 2019, 80 percent of internet activity may involve videos. More and more, web users are choosing videos over text and pictures. After all, it’s in our nature to crave sound and movement, and humans love watching other humans.

At their core, digital videos are portals ― magic mirrors, if you will ― that let us come as close as possible to walking in the footsteps of others.

Brands love marketing videos because they present so many possibilities. Testimonials, webinars, behind-the-scenes footage, technical support videos, music videos and all kinds of other options are available. No matter what message you’d like to get across, there’s a video format that’s ideal for communicating it.

Not to mention, I believe that video is the absolute best medium for conveying moods. Your scenery, lighting, camera angles and editing choices can all elicit particular emotions from your viewers, and those feelings might induce them to act.

Staying Current

Of course, it’s not enough to simply post videos all the time. Your output should also feel fresh and inventive. Thus, your clips ought to show off the latest fashions in music, clothing, decor and humor. By staying on top of shifting trends, your viewers will realize that your company has a pulse on what’s working now.

Just as styles and tastes change, so do technologies. Indeed, it’s vital to post your videos on the newest websites, apps and other digital platforms. Pretty soon, we may be watching videos on every surface in our homes. In any event, with a forward-thinking multichannel approach, you’ll keep reaching as many people as possible, and you’ll therefore get the most value out of your marketing dollars.

Ultimately, by hiring a marketing company with a reputation for making relevant, powerful and extremely well-crafted videos, your company should be able to attract new customers at a reliable and impressive rate.  That’s where we come in, Rip Media Group, your story starts here!