Video Marketing Minute: Is an Interactive Video Right for My Video Marketing Needs?

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Had the pleasure of doing another Video Marketing Minute where the topic was whether an interactive video was a smart thing to do for your video marketing needs.  I had a few thoughts.  Among them: 

  • If you have more than one product or more than one thing you do, an interactive video could be great for you.
  • You want to make sure that you’re giving people options to go onto the next step of the customer journey. And interactive video is a really beautiful way to bring people along on that journey.
  • Our own interactive and personalized video service is The Video Bot. It’s easy to use and easy to make your own video in minutes.

For more information on how Rip Media Group can help you determine if interactive videos are right for you and your brand, contact us at www.ripmediagroup.com.

Video Transcription:

HOST: Hi. Welcome to another Video Marketing Minute. Andy Glickman alongside Maury Rogow, CEO and Founder of Rip Media Group. Maury, today’s topic: is an interactive video right for me?

MAURY:  That’s a great question. Interactive video is one of the fastest growing areas of video itself. And the answer is if you have more than one product, if you have more than one customer journey, if you have more than one thing that you do, an interactive video could be a huge win for you.

So the answer is, most people out there have more than one thing that they do or sell. Even if people are selling a book, sometimes they’re selling a class as well, or a course that goes along with it, or a workbook or the next book. 

So you want to make sure that you’re giving people options to go onto the next step of the customer journey. And interactive video is a really beautiful way to bring people along on that journey – an easy, easy path.

They’re seeing something, they’re watching a video and there’s multiple choice options. There’s new chapters.  They click and they’re watching the next piece of your story. It’s very important and I think in the next two years it’s going to explode. 

One thing to think about.  You should check out the video bot. It’s a new interactive and personalized video service that we know about. It’s interactive and personalized and anybody can use it. Anybody can make a video right there. Pretty cool service.

HOST:  Great. Thank you, Maury.  And thank you for joining us for another Video Marketing Minute. Take care.