4 Ways to Use Video in Your Marketing Strategy

four chrome puzzle connection

There’s no doubt that video marketing is a tool that will soon take center stage. By the year 2016, it is predicted that video will account for two-thirds of the world’s mobile data traffic and that users will be spending about 88% more of their time on websites which feature videos, as opposed to those which do not.

The statistics speaks for themselves; video sells. It echoes the early days of network television, or the early days of radio. Those who believed in it and got there first were the ones who made all the rules. Video has always been a great way to build brand presence on network television and cable, but with a growing number of people flocking towards online entertainment, many more will be wanting to get on the wagon.

The question then is not whether you should pay for videos to be put online, but how you can afford them. How can a company with a limited budget for advertising afford to create, plan, and promote their video concept to the online hoards?

The better question though is: can you really afford NOT to do it? Think about the fact that, if you do not get your video message out there, you will lose out on the most prolific part of the online market by 2016. Can you really afford that kind of loss?

Video marketing is about more than a Google AdSense ad on YouTube. You could create a 30 second or 1 minute ad on YouTube and at least get your message out there. It’s better than nothing. But, the real results come from creating an original corporate video about your brand and continuing to follow up with new messages. These messages need to be on big sites like YouTube, but they should also be on your own website, blog, and social media. This way, you saturate the market with your message and you have a better chance of being heard.

Here are 4 ways you can use video to promote your brand, which will make the most of your ROI:

  1. Create product videos—Ask why the customer should care or connect with your product. Use animation to increase interest. Place ads beside a prominent product to enhance it. Remember that online conversions happen largely due to a video consumers watched while they were “on the fence.” Use visual strategies to convert. Make sure to include a “share” button for social media.
  2. Create a series rather than an isolated video—Many people are using the “Slide share” online platform to share business updates.  You can do the same with video by telling customers to “tune in next time for our next important message.” Many big brands (such as Target, Adidas, and Denny’s) have made this successful by teasing the viewer into knowing something else is coming. This will keep viewers coming back for more.
  3. Run a video contest—People love contests, so this is an excellent way of getting customers actively engaged. Let them know about it via social media, email, and your website. Be specific about how a winner will be chosen. Give a prize that is commensurate with the amount of work that had to be done on the video. Once a winner is chosen, use that video to market your brand. In this way, you create slews of “brand evangelists” to promote your brand for you.
  4. Be unique—Don’t copy the ideas others do. It’s okay to be inspired by them, but see what you can do on your own. Steve Jobs always said, “Plan in analog.” This means to use old-fashioned scratch paper on a legal pad and a pencil (what’s that?) to do some of your planning and brainstorming. Then bring it to fruition in digital form in your video.

The key is to aim for engaging customers who are actively looking for video and connect to them in a way that keeps them coming back. Always strive to offer something of value and they will! There is a world of opportunity available for businesses today, just like there was in the first days of radio and TV networks. Don’t miss your chance to be part of something big!

If you want to make a video for yourself or your organization, our production team would love to help! Just reach out to us at: www.ripmediagroup.com or info@ripmediagroup.com. We love producing motion graphic animation; live action video, whiteboard animation, speed drawing animation and helping people like you reach your goals. Or, start with our creative brief: https://ripmediagroup.com/creative-brief.