4 Things to Consider Before Starting Your Next Video

4 Things to Consider Before Starting Your Next Video

When your marketing strategy needs revitalization, it’s time to seek some help. Rip Media Group can assist you in launching a successful video marketing campaign that will raise the right kind of awareness for your brand. Why are videos so important for your business? They can reach endless amounts of people across the market in a stylistic and engaging manner. Video is here to stay – and if you’re not taking advantage of its benefits, you’re wasting your time.

Here are 4 steps to consider before you get started with video marketing campaign:

  1. Define a Goal for your Project– It’s always important to have a goal in any aspect for your business, and a video marketing plan is no different. Rip Media Group can assist you in the process of creating your video –but you must clearly define what you would like your video to do.
  1. Choose a Style– Once the goal for the video has been defined, it’s time to choose a style. How would you like this video to look? There are many options to choose from. You have choices ranging from live action videos, motion graphics videos, whiteboard animation videos, or even hybrid of live action footage with motion graphic overlays – our personal favorite! Rip Media Group is well equipped in helping create whichever style you like!
  1. Video Length– Video length is essential in keeping your viewers engaged and attentive. We adhere to the KISS policy – Keep It Short & Simple. A video that gets right to the point is always the best option to go. It seems that in today’s market consumers are not watching videos that exceed more than 3 minutes. This is why it’s important to keep your message short and as concise as possible.
  1. More Videos– It’s good to have a lot of content broken down into several videos. This will ensure that you don’t make a video that’s too long. People prefer content that are informative while being direct, so it’s likely that they will watch multiple videos you have to offer. Rip Media Group loves to build series, or campaigns, that engage their audience by keeping the content condensed while remaining intriguing.

Rip Media Group has launched many successful video marketing campaigns for many companies big and small. So what are you waiting for? Let’s get started!

If you would like help producing your video, our production team would love to help. Just reach out to us at:www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.