Adding Video to Your Social Media Marketing: The Change You Need to Make Now


Social media marketing is one of the most important aspects of your business; not only does it help solidify your brand image, but it is also the best way for you to reach new customers and grow your clientele. Your marketing strategy may contain advertisements, articles, websites, and frequent blog posts, but in 2013 marketing schemes that included video reigned supreme.

Last year showed a boom of social video media platforms (for example Vine and Instagram) popularity, and the businesses that incorporated videos in their marketing campaigns showed the biggest boom in their consumer popularity. Video has become the most vital part of your marketing plan faster than a six-second Vine video. Add it to your mix in 2014 for these benefits.

Reach New Audiences

New audiences mean new potential customers, and many potential customers will not visit your site without some prompting or compelling reason. But over 1 billion people use YouTube regularly! If you expand your marketing campaign to include YouTube videos, you are reaching a massive audience that you may not have been able to reach before.

The key to video marketing is “shareability.” A video that is shared among users on YouTube, Twitter, Instagram, Vine, Vimeo, Facebook, or GooglePlus is quickly seen by an expanding network of people with a common interest, and that common interest may soon include your business.

Rank Higher on Google Search Results

Search engine optimization strategies are constantly changing with the trends and new technology. Before the last year, using keywords and adding/updating content on your website was enough to gain some love from the SEO “bots.” Now that isn’t enough. Google results rankings now favor sites that are consistently updating with new, media-rich content—like videos. Videos are often given higher rankings than images and text results. Having a video on the search result page also makes you visually stand out from all the text links, and thus more likely to be clicked on by searchers. Adding videos that are relevant to your audience and resonate with your brand will quickly bump you up the search engine results page.

Get Your Message Out Easier

With so much content on the Internet today, users gravitate towards easy and quick information. They want their information fast! They don’t want to work for it! A two-minute video is more likely to be, well, liked than a 2000 word article. Keep it short, keep it entertaining, and keep it relevant to your brand image and message, and you’ll keep your business growing.

Stay On the Same Level as Your Competitors

As marketing professionals saw video popularity exploding in 2013, 93% of them implemented video in their clients’ marketing strategy. So odds are, even if your competitors didn’t use video in 2013, they will be in 2014. If you are not on those same platforms (again looking at YouTube, Vimeo, Vine, GooglePlus, etc.) then all those potential customers may end up at your competitors’ doors and not yours. Successful marketing is all about staying ahead of the trends and up with the times. A video marketing presence is now essential.

Create a Positive Image for Your Brand

Of the marketers that adding video content to their marketing scheme, 82% reported a positive impact on their business or organization. This boost is especially true and likely if the video content has a heartwarming message. (For an example, take a look at WestJet’s “Christmas Miracle” video that went viral last holiday season and scroll through the posted comments.) And because users can leave comments on the video and share it with their social group, that positive impact on your reputation will spread alongside your visibility.

Adding video content to your social media marketing will help you expand your business by reaching new customers, increasing your visibility and media presence, and making your business memorable. The more you stand out from the crowd, the more you will make an impression.