There you are, a new company, ready to roll out the big guns, but your corporate video story isn’t going anywhere; trying to compete while only posting on YouTube or your company website limits your audience. Even if YouTube is the best known video site, it isn’t the only one. You should expand and post your video wherever you can. In addition what kind of video is also important, your strategy and how to track success.
In this article we will cover:
- Where to put your corporate video
- Your video strategy
- Metrics you should track
Why Post a Corporate Video on Multiple Sites?
Surely you have heard of Vimeo. This company has been around just as long as YouTube, but it doesn’t have the same name recognition. Vimeo is gaining popularity, and it has a reputation for high quality and great customer service.
Lots of people know Hulu. They may watch shows and movies on the service, but they don’t think of it for their corporate videos. That’s a shame because this is the perfect place to display longer videos. Once you have an audience you can send them to longer videos for more information. Put those videos on Hulu and benefit from name recognition.
Consider TubeMogul for great analytics, GoogleVideo for universal play-ability and Flickr for a particularly active user base.
More Sites = A Bigger Audience
If for no other reason, you should post your videos on multiple sites because the more places you post your video the more likely you are to get a hit. Furthermore, by creating links between your videos and making it easy for people to go from one site to the next you boost your ranking online.
The real reason behind developing an online marketing campaign is simple; you want to help people find you. You want them to see that your product will solve their problems. Finally, you want them to make a purchase.
You Need a Comprehensive Corporate Video Strategy
Corporate video marketing is an essential part of any successful promotional campaign. However, do you know which type of video you want to produce? The answer is: All of them! A good strategy will incorporate as many different types of videos as possible so you can get your message across to the largest number of people.
The Animated Video
Do you remember watching cartoons as a kid? Well, animated videos are similar in style. They can be colorful and entertaining while still getting a message across to the viewer. The catch with these types of videos is that they must be short. Attention spans aren’t what they used to be.
An explainer video lets you tell your potential customers how your product works. Generally, you will want to go with a more serious approach here. You might even star in the video yourself, and demonstrate how the product will make their lives better, simpler or easier.
One very popular tool is the whiteboard video. This technique is used for a variety of purposes. It is fairly simple; you determine your goal, create a script that tells your story, and then you draw. Of course you have to know how to aim the camera, what to leave out and how to voice over, but there are people who can help you with that.
Can an Animated Logo Help You Succeed?
We are all familiar with the big three social media companies, Facebook, Twitter and LinkedIn; but did you know that Instagram may be your best bet for 2014? It is rapidly becoming the go-to platform when companies want to tell their stories, and good marketing is nothing more than storytelling with a twist. That twist is the availability of visuals; for example, an animated logo.
Metrics You Should Track
Studies show that customers are more likely to make a purchase after they have seen a video review. Why? It seems that when a person tells them that a product is good, they are more inclined to believe it than if they read that somewhere. To tap into that trend you need to get at least some reviews of your company or product online; either on your website or on another platform where you link to your website.
Qualitative Metrics Show that Motion Animation Sells
One thing that is becoming clear in modern marketing is that video sells. Not only do you stimulate more senses using video, watchers are more likely to convert into buyers. Instagram lets you connect to the viewer at a more intimate level. Those who watch videos on this website are often power users. That helps to carry your brand far and wide.
Video Marketing Still Trending
There are many marketing trends that have passed. Consider mailers. No one sends mailers anymore if they want to succeed. Think about what you do with those postcards that arrive in your junk mail. Instagram lets you share both static images and videos in a fun, fast way. Who knows what they will think of next? This is where you want to be if you want to see your business grow.
Get a Professional Touch
Sure, it’s possible that you are one of those remarkable people who can find the time to do everything right. Run a business, create marketing campaigns, follow new trends in media and still have time for a night out with the friends; it’s all a piece of cake. But chances are you are much like everyone else, you have areas of expertise.
For those of us who are merely human, finding the right resources is the first step to success. That is why you want to hire a company that knows how to create and run a great visual marketing campaign.
If you don’t have experience with making video content for the internet, then you need to get someone to help you. Rip Media Group is a highly skilled firm that can create a comprehensive marketing campaign for the internet that includes video and complementary media. We know how to present your content and can help you from script writing right through uploading it to all of the best social media outlets.
We donate to charity for referrals:
Need explainer video help? Well, you can start here:
We hate to brag, but… :
Still procrastinating? Check out more of our blogs
about whiteboard animation, motion animation, and marketing: