The challenge inherent in creating a compelling explainer video is to communicate your vision for your business in the form of media. Sorry to break it to you, but this is not an easy task. You need to capture the enthusiasm for your business and communicate it to the world with your video message. This will create compelling marketing videos that others will notice and respond to. We know what we’re talking about here, so please, carry on!
BENEFITS OF EXPLAINER VIDEOS
An explainer video uses the term “a picture is worth a thousand words” very well. Video is far superior than pictures because of the dynamic appeal it possesses to show what your product or service can do for your customers. You can use it to introduce your business and explain to customers why they need you. It allows you to provide them with the needed information to make an informed buying decision.
THE 8 SECOND RULE
Like in the popular movie about a bullfighter, a lot can happen in eight seconds! Research says that’s generally all of the time you have to capture the attention of your viewers and turn them into prospective customers. ADD much? This means that you need to start with a captivating introduction.
CUT TO THE CHASE
In Hollywood, they have a saying that applies well to explainer videos: “Cut to the chase.” This means you need to get to the most important aspect of your message as quickly as possible. Your video should be no longer than 2 minutes on average, so your introduction should be brief but captivating, and you should lead them into the call to action within a relatively short period of time.
DEFINING YOUR AUDIENCE
Another important aspect of explainer videos is that you need to know who your target audience is. Use Google Analytics and other tools available to define your audience and speak to them directly. At the same time, you need to make your message understandable to the masses, so that a young child or an elderly person would both understand the message equally well. This technique, used wisely in your explainers videos, allows you to provide them with the information they need to make an informed buying decision.
OTHER ADVANTAGES OF EXPLAINER VIDEOS
- Make a perfect pitch every time. By creating an explainer video for your viewers, you don’t have to worry about messing up your sales pitch. It will be perfect every time when you plan ahead and put your message together in a way that is easily understood.
- Share your story easily. Using animation, you can create a compelling story which viewers will relate to and enjoy.
- Offer a solution. The best way to sell something is to offer a solution for a known problem. In some cases, you are offering a solution for a problem that viewers did not know existed. Show how your solution is the BEST solution through a compelling video message.
- Give them something specific to do. The call to action at the end is the most important aspect in your video. It needs to be simple, direct, and easy to follow. Tell them what you want them to do and give them the link. Make it easy for them. Remind them of why doing so will enrich their lives.
WHY THE SCRIPT IS IMPORTANT
No discussion of creating a valuable explainer video is complete without a word about the importance of the script. The script is the heart of the explainer video and dictates what the video will say. Pairing a great script with exciting visuals is the key to success when it comes to creating an explainer video that converts viewers into customers.
If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.